Social media strategies

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Social media strategies

  1. 1. Social Media Strategies Presented November 2010 By Jackie Reau GDC Social Media
  2. 2. Social Media Revolution http://www.youtube.com/watch? v=lFZ0z5Fm-Ng
  3. 3. Why should you use social media • Positions company as a thought leader, innovator with targeted influencers • Customer service/engagement with instant interaction/results • Organic search engine optimization with strategic tagging • Share your content, control your message • Capture competitive intelligence
  4. 4. Social Media Revolution
  5. 5. Social Media Strategies Presented to FirstGroup America November 2010
  6. 6. Competitive Analysis Review
  7. 7. Social Media Strategies Presented to FirstGroup America November 2010 Jackie Reau GDC Social Media
  8. 8. Getting started • Purpose/objective – Marketing/positioning/branding – Customer service engagement • Retrain your brain – Incorporate social media into your lifestyle • Develop a strategic yet spontaneous editorial schedule for your social media conversation • Recruit and train your staff, colleagues to help • Educate your customers/clients on where to find you and how to use social media with traditional efforts
  9. 9. Create and share your social media network • Always link social media to your web site • Create your own content with videos, photos and upload • Recruit expert bloggers for your site to create your own “beat” writers • Tag social media content like you would Google the information: “best student transit” • Create a social media team to activate plan
  10. 10. Measurement • Create a quarterly scorecard to add to your marketing matrix – Web site traffic – Facebook Fan Page fans, offers, engagements – Twitter followers, engagements – Youtube views, comments – Blog views, comments – Response to exclusive offers with promo codes

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