Social Media And The Arts,


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Here is a presentation created for the PR and Marketing pros representing Cincinnati's arts and culture organizations.

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Social Media And The Arts,

  1. 1. Social Media & The Arts Jackie Reau Game Day Communications
  2. 2. About Jackie Reau <ul><li>“ Old School PR Girl Goes Digital for Survival” </li></ul><ul><li>Stints at The Christ Hospital, Cincinnati Art Museum </li></ul><ul><li>Co-founded Game Day Communications in 2002 with former ESPN Anchor Betsy Ross </li></ul><ul><li>Word of Mouth Marketing Academy Faculty Member </li></ul>
  3. 3. About Game Day Communications <ul><ul><ul><li>Boutique PR firm specializing in sports and cultural entertainment </li></ul></ul></ul><ul><ul><ul><li>Media relationships (local to national sports media) </li></ul></ul></ul><ul><ul><ul><li>Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) </li></ul></ul></ul><ul><ul><ul><li>Event Marketing/Management team </li></ul></ul></ul><ul><ul><ul><li>Digital Media/Social Media Evangelists </li></ul></ul></ul>
  4. 4. Some of our Clients
  5. 5. Why Social Media for your group? <ul><li>Arts organizations are a perfect fit because: </li></ul><ul><ul><li>Your patrons or “fans” are passionate </li></ul></ul><ul><ul><li>They are computer savvy </li></ul></ul><ul><ul><li>They crave access to your leadership/artists </li></ul></ul><ul><ul><li>It’s inexpensive! </li></ul></ul><ul><ul><li>You already have the contact information of your “fans” </li></ul></ul><ul><ul><li>You can fill the void that traditional media is leaving </li></ul></ul>
  6. 6. But… <ul><li>You must: </li></ul><ul><ul><li>Educate your patrons on how to use social media platforms (I’m too old is not an option!) </li></ul></ul><ul><ul><li>Tell them and invite them via traditional methods </li></ul></ul><ul><ul><li>Sell your “stars” on the importance so they use it and help you use it! </li></ul></ul>
  7. 7. You are already here…yes? <ul><li>Create Your Own Social Media Network </li></ul><ul><li> Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links </li></ul><ul><li> Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use </li></ul><ul><li> Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook </li></ul><ul><li> Create your own channel, use a flip video camera to capture video of your projects </li></ul><ul><li>Update all regularly </li></ul>
  8. 8. Now & New <ul><li> </li></ul><ul><ul><li>Your own branded “Facebook” group </li></ul></ul><ul><ul><li>ArtsHouston </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Features information on Houston’s arts community with 1,000+ members or “fans” </li></ul></ul></ul>
  9. 9. Now & New <ul><li>Your Radio Network </li></ul><ul><ul><li>Launch via podcasts </li></ul></ul><ul><ul><li>Use free recording software, </li></ul></ul><ul><ul><li>Add music, commercials </li></ul></ul><ul><ul><li>Post on i-tunes, your web site and send to patrons </li></ul></ul><ul><ul><li>Anaheim Ballet, Cincinnati Ballet </li></ul></ul>
  10. 10. Now & New <ul><li> </li></ul><ul><ul><li>Use all platforms </li></ul></ul><ul><ul><ul><li> for PDA use </li></ul></ul></ul><ul><ul><ul><li>Twitpic for photos </li></ul></ul></ul><ul><ul><ul><li> for video </li></ul></ul></ul><ul><ul><ul><li>Use Twitter to post instant reviews, exclusive discounts for rush tickets, answer questions </li></ul></ul></ul><ul><ul><ul><li>Monitor the conversation about your brand using Tweetdeck </li></ul></ul></ul>
  11. 11. What’s Next <ul><li>Social Media Campaigns </li></ul><ul><ul><li>Integrate into your traditional media campaigns </li></ul></ul><ul><ul><li>Offer special discounts exclusively on social media platforms </li></ul></ul><ul><ul><li>Track your results each quarter or by campaign; report findings to your team </li></ul></ul><ul><ul><li>Launch a Social Media News Room for special events or major news events </li></ul></ul>
  12. 12. What’s Next <ul><li>Video: Short Video </li></ul><ul><ul><li>Create short videos to engage and update your patrons </li></ul></ul><ul><ul><li>Link to Youtube, your web site, Facebook, Ning </li></ul></ul><ul><ul><li>Free software and tools allow for fast uploads </li></ul></ul><ul><ul><ul><li>Flip video camera </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  13. 13. What’s Next <ul><li>Your TV Channel </li></ul><ul><ul><li>Create your own internet TV Channel </li></ul></ul><ul><ul><ul><li>Create an editorial schedule and make it regular/interesting! </li></ul></ul></ul><ul><ul><li>Link to Youtube, your web site, Facebook, Ning </li></ul></ul><ul><ul><li>Free software and tools allow for fast uploads </li></ul></ul><ul><ul><ul><li>USTREAM </li></ul></ul></ul>
  14. 14. Develop Your Plan <ul><li>Create a Social Media Plan </li></ul><ul><ul><li>Use same format as your PR, Marketing or Biz Plan </li></ul></ul><ul><ul><li>Create an editorial schedule for content, photos, video </li></ul></ul><ul><ul><li>Be flexible and creative </li></ul></ul><ul><ul><li>Track results (#of fans, followers, discounts used, web site hits) </li></ul></ul>
  15. 15. Contact Me <ul><li>Jackie Reau </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>