Lpga media template


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Lpga media template

  1. 1. Public Relations Template
  2. 2. Three objectives for P.R. <ul><li>1) This is your first look at the future stars of the LPGA Tour </li></ul><ul><li>2) The tour stop offers a significant economic impact throughout the community </li></ul><ul><li>3) The players are positive role models for young girls and women </li></ul>
  3. 3. Public Relations Template <ul><li>January (or six months out) </li></ul><ul><ul><li>Announce return of the tournament, any new sponsors </li></ul></ul><ul><ul><li>Announce ‘community spirit’ award to honor contributions to community, call for nominees </li></ul></ul><ul><ul><li>Meet with newspaper editors; tournament is coming back-can we provide you with weekly golf tips leading up to the event? </li></ul></ul><ul><ul><li>Economic impact-if you don’t have one, ask your Chamber/CVB for a formula to come up with an impact statement </li></ul></ul>
  4. 4. Public Relations Template <ul><li>Social Media Audit </li></ul><ul><ul><li>Website-UP TO DATE </li></ul></ul><ul><ul><li>Facebook, Twitter, YouTube accounts up </li></ul></ul><ul><ul><li>Facebook page-actively cultivate followers (“likes”) with news, golf tips, perhaps special pricing? </li></ul></ul><ul><ul><li>Link to the LPGA Futures Tour page and encourage your sponsors to do the same-”Follow your favorite players all year long at www.lpgafuturestour.com” </li></ul></ul>
  5. 5. Public Relations Template <ul><li>Five months out </li></ul><ul><ul><li>Start populating social media channels with content (news releases, video golf tips, calls for volunteers, etc) </li></ul></ul><ul><ul><li>Remember, many TV/newspaper websites have areas where YOU can post your own community news and events! Use those channels to promote your tournament </li></ul></ul>
  6. 6. Public Relations Template <ul><li>Four months out </li></ul><ul><ul><li>Community leaders lunch at tournament site – use this to honor a person in the community who has contributed to the growth of golf/make that person an ‘honorary chair’ of the tournament </li></ul></ul><ul><ul><ul><li>It’s always nice if this person is an executive with one of the major companies in the community </li></ul></ul></ul>
  7. 7. Public Relations Template <ul><li>Three months out </li></ul><ul><ul><li>Update your social media! </li></ul></ul><ul><ul><li>Meet with media partners/newspaper, television, radio. What kind of stories/information/interviews can we supply to you? </li></ul></ul><ul><ul><ul><li>Remember, staffs are bare-bones these days. The more stories you can offer them on a plate, the better your chances of being published/broadcast </li></ul></ul></ul>
  8. 8. Public Relations Template <ul><li>Two months out </li></ul><ul><ul><li>Announce any special ‘days’ at the tournament: Kids’ day, ladies day, etc. Offer special Facebook ticket deal (again, to get more people to ‘like’ your page) </li></ul></ul><ul><ul><li>Is your past year’s winner available for a phone interview with the newspaper? </li></ul></ul>
  9. 9. Public Relations Template <ul><li>One month out </li></ul><ul><ul><li>Community P.R. event </li></ul></ul><ul><ul><ul><li>Putting green in the center of town </li></ul></ul></ul><ul><ul><ul><li>“Birdies and Bordeaux” wine tasting, with funds going to tournament’s charities </li></ul></ul></ul>
  10. 10. Public Relations Template <ul><li>Week of tournament </li></ul><ul><ul><li>Have one volunteer/staffer assigned only to handling media information </li></ul></ul><ul><ul><li>Touch base with area media daily on events, interview avails, etc. </li></ul></ul><ul><ul><li>Is there a p.r. ‘meet and greet’ that can be held away from course? </li></ul></ul><ul><ul><li>Write wrapups of each day and send to area media, post on social media, etc </li></ul></ul>
  11. 11. Public Relations Template <ul><li>After the event </li></ul><ul><ul><li>Prepare a media report on tournament exposure in the market, along with estimated value of media exposure </li></ul></ul><ul><ul><li>Use media report to show present sponsors the value of their sponsorship and to show prospective partners what a sponsorship can mean to them in area media exposure </li></ul></ul>
  12. 12. Year Round Initiatives <ul><li>Celebrate the history </li></ul><ul><ul><li>Make sure the course has photos/markers that show the LPGA stops here </li></ul></ul><ul><li>Engage the Community </li></ul><ul><ul><li>Have an advisory committee help with picking your award winner, etc </li></ul></ul><ul><li>Leave a Legacy </li></ul><ul><ul><li>Find the community’s touch point and serve it </li></ul></ul>