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Lecture 2, Sports PR, 8.30.16

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Lecture 2, Sports PR, 8.30.16

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Lecture 2, Sports PR, 8.30.16

  1. 1. Sport PR Lecture: 8.30.16 University of Cincinnati By Jackie Reau
  2. 2. Editing Quiz
  3. 3. Collaboration is Key in PR
  4. 4. Collaboration is Key in PR
  5. 5. Public Relations Planning Objective Target Audiences (internal and external) Key Messages for Each Audience Tactics Timeline of Activity/Responsible Staff Budget Measurement
  6. 6. Public Relations Planning Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game
  7. 7. Public Relations Planning Target Audiences *internal and external
  8. 8. Public Relations Planning Key Messages for Each Audience *Call-to-action to motivate desired behavior -Buy tickets today by 5 p.m.
  9. 9. Public Relations Planning Tactics *Press release *Media event/press conference *Digital communications (email, social media, website, SEO) *Special event *Grassroots effort *Community relations
  10. 10. Public Relations Planning Timeline of Activity/Responsible Staff *Week of February 2 -Draft press release for approval -Jackie Reau -Finalize budget for February 16 media preview -Jackie Reau
  11. 11. Public Relations Planning Budget *Media Preview -Food and beverage: $250 -Media Guides: $100 -A/V: $500 -Postage for invitations: $40 Total: $890
  12. 12. Public Relations Planning Measurement *Tied to business objectives -# of tickets sold -Attendance at event -Media impressions/earned media value
  13. 13. Public Relations Plan: In-Class Exercise Objective: Sell 1,000 tickets to a UC women’s soccer game
  14. 14. Public Relations Plan: In-Class Exercise Objective: Sell 1,000 tickets to a UC women’s soccer game
  15. 15. FC Cincinnati VIP event • FC Cincinnati Meet & Greet session with our players at Nippert Stadium on Tuesday, September 6th , 6-7:30 pm, just in time to catch the end of practice. • After training, players will be available for autographs and pictures • West concourse between sections 118- 124.
  16. 16. Assignment at Event • Objective of the event • Target audience • Key messages • Three initiatives to reach the objective • Three items in which money was spent • How would you measure it?

Lecture 2, Sports PR, 8.30.16

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