1. E B S O v e r v ie w
Enron Broadband Services

2. E n r o n O v e r v ie w
Enron Broadband Services is a wholly-owned
subsidiary of Enron
• Worldwide leader in deregulating industries
• #18 on Fortune 500 list with $37B in assets
• Rated by Fortune Magazine as “Most Innovative
Company in America” 5 years in a row
• Track record in leveraging physical commodities
trading, risk management and financial services
• Proven experience redefining markets: natural
gas, power and retail energy services

3. E n r o n B r o a d b a n d S e r v ic e s
Th e E n r o n
B a n d w id t h In t e llig e n t C o n te n t
S o lu t io n s N e tw o rk S e r v ic e s
Deploy the most
open, efficient Be the world’s
Be the world’s largest provider of
largest buyer & network with
broad connectivity premium
seller of bandwidth broadband delivery
services
 Fiber & Advanced Optics
 Risk Management  Servers  Streaming Broadband
 Bandwidth Trading  Pooling Points Services
 BOS  Data Asset Management
 Structured Finance
 Distributed Content
Delivery

4. En ro n B ro a d b a n d
S e r v ic e s ’
B u s in e s s S t r a t e g y
Bandwidth Application Services
Solutions
Delivered through a unique
business model
Enron Enron Intelligent Network
Intelligent
Introduces new level of control,
Network
security and quality required by
e-business applications
Bandwidth Solutions
Application
Services Optimize physical reach and
develop market opportunities
Goal: Become the leading global e-commerce delivery platform

5. Enron is delivering innovative solutions that
change the way the Internet works.
We combine the power of the Enron Intelligent
Network with a suite of customized
bandwidth options and streaming media
applications to fundamentally improve the
online experience.

6. B a n d w id t h S o lu t io n s
Our wide range of innovative fiber
products and trading solutions help
actively manage unexpected
fluctuations in the price, supply and
demand of bandwidth.

7. T h e E n r o n In t e llig e n t
N e tw o rk
Enron’s high-performance network
was developed to deliver
broadband content with a quality
and reliability never before
possible on the Internet.

8. A p p lic a t io n S o lu t io n s
Our streaming media applications
allow larger on-screen windows,
stereo sound and error-free imaging
for TV-quality video that can be
delivered simultaneously to large
audiences, live or on-demand.

9. Ba c kup

10. T h e E n r o n In t e llig e n t
N e tw o rk
v s . t h e In t e r n e t
En ro n Ne t w o rk Th e In t e rn e t
Private netw ork = Public netw ork =
speed, quality congestion
“Best-effort” transmission =
Intelligence in netw ork =
dropped data, uneven
ensured quality of delivery
quality
M ixed infrastructure =
Carrier-class infrastructure =
uncertain reliability,
reliability, scalability
scalability
Jittery, low -resolution
TV-quality video
video

11. E n r o n In t e llig e n t N e t w o r k
M a jo r In d u s t r y P a r t ic ip a n t s
Supplier Functionality
• DWDM equipment maximizes broadband
transmission capacity over the Enron
Intelligent Network
• Servers interconnect network and physically
store data “One Hop” from end users
• Software provides data storage and retrieval
• Routers control physical flow of data
• Caching software distributes data among
servers closest to end users
• Bandwidth manager enables real time
switching of circuits
• DWDM and optical switching

12. T h e E n r o n In t e llig e n t
N e tw o rk
Seattle
Portland
Boston London
Minneapolis Albany
Toronto
Boise Paris
Detroit
Frankfurt
Omaha
Salt Lake City
New York
Amsterdam
Cleveland
Denver Chicago
Sacramento
Philadelphia
St. Louis
San Francisco
Kansas City Washington D.C.
San Jose Las Vegas Charlotte
Albuquerque
Tokyo
Phoenix Atlanta
Los Angeles Dallas
Jackson
San Diego
Present Fiber
Orlando
New Orleans
In Progress San Antonio
Houston
Future Miami
Servers
Pooling Point
The Enron Intelligent Network will consist of 15,000 route miles by the end of 2000.

13. T r e n d s in S t r e a m in g M e d ia
The broadband market is evolving faster than
anticipated:
• 4.28 million broadband-enabled homes expected by
end of 2000*
• Nearly 49 million U.S. households will have broadband
connectivity by 2004**
• Virtually all large business sites have broadband-
capable connectivity now, and most medium sites
have it as well†
• 30% of Web sites will feature streaming media by 2001
• Streaming media services market will grow twentyfold
to $2.5 billion by 2004‡
*Kagan’s Broadband Internet 2000 report, Paul Kagan Assoc., Inc. (date of report Oct. 1999)
**Cahners In-Stat Group
†IDC ‡Internet Research Group

14. C o n t e n t D is t r ib u t o r s

15. En ro n ’ s B ro a d R a n g e o f
C u s to m e rs
i2 Technologies