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John V Willshire

John V Willshire
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    • London, United Kingdom, United Kingdom
  • Work Runs Smithery, Makes Artefact Cards, Teaches at IED Barcelona
  • Industry Design
  • Website smithery.com
  • About John is the founder of Smithery, a strategic design unit based in London whose work spans many disciplines across four broad territories of strategy, design, culture, and prototyping. Smithery’s work is rooted in the idea that it is better to make things people want than make people want things. Central to all of this work has been establishing a new form of appropriate design, helping organisations learn to quickly adopt suitable stances through a system of movement, maps, loops and layers. This approach creates compelling projects where both a) the specific innovation and ideas and b) the broader experiences and behaviours can take hold in a company.
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advertising advertising agency artefact cards brand brand management cards design economics innovation internet internet marketing labour economics making marketing marketing analysis marketing and advertising media metadesign smithery social social media start up strategic planning strategy technology ux more…

3d printing 3m academia academic advertising advertising agency advertising and marketing agencies american express artefact cards austin kleon batman bdf bdf2012 behaviour brainstorming brainstorms brand brand management british business cards chipotle clearleft communications communities community computer games content marketing creativity crucible david pye david weinberger dconstruct design design thinking designer designer maker dialectic dialogic diana athill digital digital marketing digital strategy do lectures economics education and training enterprise 20 entrepreneur environment etc factory fieldnotes flow folksy folksyschool food form future of advertising futures games gamestorming google hannah arendt hyper island ice cube ideas idejax information information architecture innovation innovation social inspiration interdisciplinarity internet internet marketing interstellar john v willshire knowledge creation labour economics labour theory learning learning theories lego making mark earls marketing marketing analysis marketing and advertising marketing strategy measurement mechanics media media agency media planning metadesign metamechanics methods and theories mike rohde modernism music networks nike office organizational culture origin story parenting planning play playful post-it note practice printer product design productivity products and services prototyping psychology research richard sennett saïd business school service-oriented architecture sid meier silicon beach sketchnoting skillswap smithery social social business social marketing social media social media marketing social media strategy social network social production social web squared start up stirling strategic design strategic management strategic planning strategy superhero superheroes superman t.s. eliot tech technology the wire thinking thomas heatherwick tony stark university university of oxford user experience user experience design ux visual thinking web web design wharton school william s burroughs work workflow workshop …less

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