I was asked to talk at the IPA Level One course, on what I thought was important for bright young things coming in to the communications industry...

1. ipa
level
one
john
v
willshire
chief
innova1on
officer
PHD
@willsh

2. hold
on

3. planners
don’t
make
stuff

7. crea1ves
planners

8. the
internet
revolu,on

9. ?

13. everyone
makes
things

15. to
understand
why
people
make
things…
…you’ve
got
to
make
things

25. we
make
lots
of
things
we
make
them
together
we
make
them
to
share

26. meanwhile,
back
at
the
ranch…

27. “have
you
anyone
who
knows
about
this
‘My
Space’
stuff..?”

28. make
lots
of
things
make
them
together
make
them
to
share
these
are
skills
(?!?!)

30. technological
cultural
social

31. last
2
months
of
www.feedingthepuppy.com

32. nice
theory…
…what
does
it
mean
in
prac1ce?

35. watchers
players
makers

36. watchers
players
makers
don’t
start
here…
…to
get
here

37. “come
and
play
our
game”

38. watchers
players
makers
start
here…
…to
get
here

39. if
you
invent
a
great
game…

40. …we’ll
make
it

41. i) pocket
sized
ii) for
2+
players
iii) self
contained
iv) sustainable

43. Hide
&
Seek
Weekender

46. judging

52. we’re
making
13,500
boxes

53. hWp://bit.ly/extrapocketgames

55. make
lots
of
things
make
them
together
make
them
to
share

56. making
will
be
the
making
of
you

57. further
reading:
hWp://www.markpollard.net/
why-­‐strategists-­‐should-­‐make-­‐stuff/

58. further
listening…
hWp://www.myspace.com/gamagesmodeltrainclub

59. now,
go
make
stuff…
(thanks,
btw)
twiWer:
@willsh
www.feedingthepuppy.com