The planner's book of things to make
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I was asked to talk at the IPA Level One course, on what I thought was important for bright young things coming in to the communications industry...
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The planner's book of things to make
- 1. ipa level one john v willshire chief innova1on officer PHD @willsh
- 2. hold on
- 3. planners don’t make stuff
- 9. ?
- 15. to understand why people make things… …you’ve got to make things
- 25. we make lots of things we make them together we make them to share
- 26. meanwhile, back at the ranch…
- 27. “have you anyone who knows about this ‘My Space’ stuff..?”
- 28. make lots of things make them together make them to share these are skills (?!?!)
- 31. last 2 months of www.feedingthepuppy.com
- 32. nice theory… …what does it mean in prac1ce?
- 36. watchers players makers don’t start here… …to get here
- 37. “come and play our game”
- 38. watchers players makers start here… …to get here
- 39. if you invent a great game…
- 40. …we’ll make it
- 41. i) pocket sized ii) for 2+ players iii) self contained iv) sustainable
- 43. Hide & Seek Weekender
- 46. judging
- 52. we’re making 13,500 boxes
- 55. make lots of things make them together make them to share
- 56. making will be the making of you
- 57. further reading: hWp://www.markpollard.net/ why-‐strategists-‐should-‐make-‐stuff/
- 59. now, go make stuff… (thanks, btw) twiWer: @willsh www.feedingthepuppy.com