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DATE: 20/05/2015
HOST: UX LONDON
LOC: Trinity Laban
LAT: 51.480076
LONG 0.018853
John V Willshire
@willsh
We don’t make suits
@artefact_cards
photo: http://hipslikecinders.blogspot.co.uk
What would
you talk about?
‘Prototyping’
photo: http://hipslikecinders.blogspot.co.uk
NOW19.05.13 31.10.14 09.12.14
This talk is not that talk
This talk is about time
P
T
0
It’s about
working in two
dimensions
Time?
Dimensions?
Are you stuck in the
wrong metaphor, son?
It depends how
you view
prototyping
Same Doctor
Different Suits
photo: http://hipslikecinders.blogspot.co.uk
31.10.14 09.12.14 NOW19.05.13
These were prototypes
Prototyping is a temporal pursuit
It’s easy to look backwards
we work at
the point
where order
becomes
chaos
we’re asked
to wrangle
chaos into
order
“what will happen?”
Time only
moves in one
direction
structural
Our issue with time is
the arrow of time
Processes are bound by
Paul Laseau, 1980
http://dschool.stanford.edu/
www.nurun.com
www.peterme.com
TIME
ACTIVITY
0
If one axis is
time, then the
other has to be
‘activity’…
It is a complicit dishonesty
It helps
clients buy
things
Mental Notes
Stephen P. Anderson
not users
the arrow of time is for clients
Work
for the
client?
Fight
for the
user?
Both
users want it to be right
clients want it to be right now
tension
TIME
ACTIVITY
0
We can’t
resolve this
tension with one
axis tied behind
our backs
A process
for users
and clients?
but this year…
just in time…
PEOPLE
THINGS
0
The relationship
between people
and things
PEOPLE
THINGS
0
% population x effect
% output x detail
P
T
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE
0
P
T
0
Each space is
self-contained
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE
Prototypes as parents
improve
share?
P
T
0
or
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE
P
T
0
We find the
right path at
every point
It helps us tell this story
How do I
sell that?
P
T
TEAM QUAL QUANT
SKETCHSCAFFOLDSTRUCTURE
0
£5k £15k
£20k
£20k
£60k
£20k
£60k
Time is
money…
P
T
0
Frequent test
and learn = £X
Build and launch
beta = £Y
Emotion Mapping
Hamilton, Milne,
Saltmarshe, Willshire
May 2015
P
T
0
The forest of
constant affirmation
The mountains
of loss-aversion
Join us later…
PEOPLE
THINGS
0
It’s not just about the suit
It’s about the people
Make people a fundamental
part of your process
Or you’ll
build Ultron
Thank you
@willsh
@artefact_cards
20% discount on Artefact Cards
code: uxlondon - artefactshop.com

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