The slides from a 90 minute innovation session I gave in London for The Network One in London on 29.09.14. The participants were the heads and owners of various nimble, independent agencies, and the idea of the session was to work through new ways of working with their people and clients (the Flow Engines bit), and also to explore why we need to do that (the Fracking The Social Web bit)
19. @WILLSH
FLOW ENGINE
!A WAY TO TURN CREATIVE
ENERGY INTO PRODUCTIVE
FORWARD MOTION
20. @WILLSH
FLOW
!IN WHICH A PERSON PERFORMING
AN ACTIVITY IS FULLY IMMERSED IN
A FEELING OF ENERGISED FOCUS,
FULL INVOLVEMENT, AND
ENJOYMENT IN THE PROCESS
WIKIPEDIA
21. @WILLSH
“YOU KNOW THAT WHAT YOU
NEED TO DO IS POSSIBLE TO DO,
EVEN THOUGH DIFFICULT, AND
SENSE OF TIME DISAPPEARS.
YOU FORGET YOURSELF.
YOU FEEL PART OF
SOMETHING LARGER.”
!
- MIHALY CSIKSZENTMIHALYI
22. @WILLSH
A VERY
INTERESTING
BOOK (WITH AN
ADMITTEDLY
CREEPY TITLE)
23. CREATING A
SENSE OF FLOW 1 IT SUGGESTS
@WILLSH 7TRIGGERS FOR
THERE ARE
49. @WILLSH
SMITHERY.CO
“FRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACES”
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
52. “I BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A WAY
TO BECOME PART OF COMMUNITIES, AND
COMMUNICATE WITH THEM IN A WAY
THAT IS SHARED, PARTICIPATORY AND
RECIPROCAL”
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
60. THREE BOOKS ABOUT THE SKILLS PEOPLE
NEED TO SUSTAIN EVERYDAY LIFE
@WILLSH
SMITHERY.CO
THE CRAFTSMAN
2008
TOGETHER
2012
WITH “CITIES”
TO FOLLOW...
WORKING WELL COOPERATION
62. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
63. “WHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
73. @WILLSH
SMITHERY.CO
DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
!
“A DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...”
74. “[PEOPLE] BECOME
MORE AWARE OF
THEIR OWN VIEWS
AND EXPAND THEIR
UNDERSTANDING OF
ONE ANOTHER”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
DIALOGIC:
101. BRANDS OFTEN
FIND THIS HARD
BECAUSE OF THEIR
HOLLOW FACTORY
@WILLSH
SMITHERY.CO
102. THERE ARE TWO
OPPOSITE FORCES
OF INNOVATION AT
WORK IN MOST BIG
BRANDS TODAY
@WILLSH
SMITHERY.CO
103. MAKE PRODUCT
VERY EFFICIENTLY
MAKE MARKETING
AS INTERESTING
AS POSSIBLE
@WILLSH
SMITHERY.CO
104. “CREATING ASTOUNDING
PRODUCTS IS [TECH COMPANIES’]
MAIN OBSESSION. THERE IS
ALWAYS SOMETHING NEW TO SAY”
JIM CARROLL, BBH
!
ON HOW TECH COMPANIES BUILD BRANDS
@WILLSH
SMITHERY.CO
130. @WILLSH
SMITHERY.CO
ZOMBIE
BRANDS
“THE MUSIC IS DEAD, BUT IT WON’T GO AWAY.
IT’S CONSTANTLY REPLAYED TO US, AND IT IS
LIKE ZOMBIE CULTURE”
!ADAM CURTIS