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Metadesign for Murph
@willsh
John V Willshire
Designing the future with
lessons from Interstellar
dConstruct 2015
773 days and 1.3 miles ago…
pic: nasa.gov
pic: wikipedia.org
I decided to go to
the cinema
MAN OF STEEL
2013
dir. Zac Snyder
Most of my childhood
superhero knowledge
comes from here,
Hamilton Library
1975 1980 1985 1990 1995 2000 2005 2010 2015 2
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
Spiderman
The Schumacher-Clooney
near-extinction event
Iron Man
Kenneth Branagh’s Thor
BatmanSuperman
Avengers: Age Of Ultron
Man of Steel
Superhero films
since I was born…
It’s the first Superman film
I’ve watched as a dad…
I’m suddenly
paying lots of
attention to what
the dads are doing.
Me, my ideas, and
fools who didn’t listen
My child with
my instructions
A place where my ideas
will save everyone
It’s a
film about
parenting,
and heroing
Metaphorical Parenting:
You’re a parent not just to children
But also to people you work with
Friends have have
Peers you know
Clients you create for
Who’s doing
the designing?
Whose future
is it anyway?
Who ARE we?
http://www.digitalartsonline.co.uk
“Suddenly, here was
an entire generation
crying out for an
evolved version of the
things they were
consuming as children”
Simon Pegg
EVOLVED
http://simonpegg.net/2015/05/19/big-mouth-strikes-again/
EVOLVED
In The Night Kitchen
Maurice Sendak
saraelin.com
EVOLVED
1975 1980 1985 1990 1995 2000 2005 2010 2015 2
*Worldwide admissions, calculated using box office adjusted for ticket price inflation
1978 20101990 20021982 1986 1994 1998 2006 2014
Hey, can we get some
Superhero films now too..?
Catholic Guilt Batman
Bro-bin Hood
http://joshualaw88.blogspot.co.uk
1975 1980 1985 1990 1995 2000 2005 2010 2015 2
*Worldwide admissions, calculated using box office adjusted for ticket price inflation
1978 20101990 20021982 1986 1994 1998 2006 2014
These aren’t films.
They’re franchise wormholes.
Now we’re
repackaging and
sanitising it for our
children too
“I want to be
batman”
DO YOU WANT SPARKLES?
DO YOU WANT SPARKLES?
No. I’m trying
to fight crime on
the streets of
Gotham.
DO YOU WANT SPARKLES?
No. I’ve centred my
fighting style on a
ninja-like darkness.
Sparkles won’t help.
DO YOU
WANT
SPARKLES?
DO YOU
WANT
SPARKLES?
Oh.
Are we trapped
in a now-endless
superhero
culture?
Is it helpful to
live in a cultural
universe where
science and
magic are so
wilfully
muddled?
http://andyparkart.deviantart.com
“Hey babe, your
ancestors called it
magic, and you
call it science,
but I come
from a place
where they’re
one and the
same thing”
If we’re talking
‘designing the future’,
it's better to leave that
superhero universe and explore
fiction grounded in reality
inception
interstellar
"I liken it to the
blockbusters I
grew up with
as a kid:
edgy, incisive, challenging."
Christopher Nolan
Contains Spoilishes
(Spoilers you will only know are spoilers if you’ve seen the film)
“In Earth's future,
a global crop
blight and second
Dust Bowl are
slowly rendering
the planet
uninhabitable.”
Source: Google Description
“Professor Brand, a
brilliant NASA
physicist, is working on
plans to save mankind
by transporting Earth's
population to a new
home via a
wormhole.”
Source: Google Description
“But first, Brand must send former NASA pilot Cooper and a
team of researchers through the wormhole and across the
galaxy to find out which of three planets could be mankind's
new home.”
Source: Google Description
We’ve seen this
movie before…
It’s a
film about
parenting,
and heroing
Prof. Brand has a massive equation
Me, my ideas, and
fools who didn’t listen
My child with
my instructions
A place where my ideas
will save everyone
“I thought I
was prepared.
I knew the theory.
Reality’s different”
Dr. MannsplainingProf. Brand Dr. Mann
Do not go gentle into
that good night,
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.
Dylan Thomas
‘We’ don’t…
How do we design for a
future we can’t see?
Different daughters
This is a much more interesting
parent/child relationship…
Timey-wimey,
wibbley-wobbley
How do you
design a
world of
designers?
METADESIGN
METADESIGN
“to nurture the emergence of the
previously unthinkable through
interdisciplinary collaboration”
Wikipedia
“to nurture the emergence of the
previously unthinkable through
interdisciplinary collaboration”
User-centric design
Participative design
Metadesign
“You start, I’ll finish”
“Let’s do it together”
“Here - off you go…”
METADESIGN
Procedural
Emergence
Topologies
Synergies
Diagrams
Languaging
Interdisciplinarity
Eh?
A lot of the writing & terminology
currently around metadesign is
quite hard, specialist and
academic.
Instead, I thought I’d
explore it using three
stories…
I ran a workshop at UX London
in May. Part of it was a game
we’ve played lots before…
exploringIt uses Artefact Cards, which we make:
artefactshop.com
These help people play with ideas
more easily and intuitively
Popular Thing For Broken Thing
Write two cards
with ‘popular
things’
These are
services you
ove, and why
you love them.
Then write two
cards with ‘broken
things’
These are issues
you, or others, have
with a particular
thing
Then in teams of four,
line up your eight
popular things, and
eight broken things.
You now have TEN
minutes to make EIGHT
startups - ‘popular
thing for broken thing’
Each person then takes ONE idea, finds a
partner from a different team, and pitches
them their idea for a minute. Then the
other person pitches back for a minute.
You have a minute to think about your
pitch again, then you find a new partner,
and repeat three or four times.
What happens is each idea either gets
better, or gets worse. They just don’t
remain UNKNOWN….
I’ve always wondered why this works so well…
The creative quartet
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
Prof. John Wood
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
Prof. John Wood
1
2
3 45 6
If I had two cards,
I’d have 1 synergy.
But with four
cards, I can find 6.
With eight cards, it
becomes 22.
With twelve cards,
it’s now 66…
Such a simple
principle, but
with massive
exponential
benefits
Second story…
This guy is Dmitri
Mendeleev. He
invented (well,
discovered) the
periodic table.
In 1869, Dmitri Mendeleev published
a periodic table. Mendeleev also
arranged the elements known at the
time in order of relative atomic mass,
but he did some other things that
made his table much more successful.
To get to this, Mendeleev had created a card
deck with all the elements, their properties, and
the atomic weights on them.
On long train journeys, he played what he called
‘element solitaire’ - sorting through the cards,
exploring orders and connections… just finding
patterns in the individual elements.
What’s fascinating about Mendeleev’s table is not just
the correct order he found for KNOWN elements, but
the spaces his table had created.
These spaces allowed him to deduce that there were
other elements we had not yet discovered and should
look for. He correctly predicted five elements we would
discover, three of which were found before his death.
Dan Dennett
I thought about this in the
context of something else
Dennett brought out in his
book ‘Intuition Pumps’…
Rene Descartes
The Cartesian
Coordinates, the simple
X & Y axes Dennett
reminds us, are an
invention, a discovery
It’s one of the most
useful tools, and so
widely applicable
beyond the specific
disciplines we’re taught it
in (Maths, Physics etc)
Hans Ulrich Obrist, 2014
Oboist’s ‘Mapping It Out’ really
demonstrates the wide applicability of
this simple mapping idea.
Like Tim Berners-Lee’s map of the internet
Or Bruce Sterling’s map of the reading habits
of Bruce Sterling readers…
It’s so simple, you
can do it with kids…
BIG
SMALL
COLD HOT
Scott Smith - @changeist
John V Willshire -@willsh
Laura Clèries - @lcleries
Andrew Colmenares - @colmenares
Christina Bifano
We did it in various ways
when we taught this
course in the summer
“TIME AS A SPACE”
Scott Smith, @changeist
We made maps of people
in the IED courtyard
We made maps of the
things we discovered in
the Barcelona streets…
The students used these
maps to create fantastic
prototypes for these future
worlds they could see
Again, a super
simple tool with
applications
wherever you
choose to apply it
Third story…
http://www.onyerbike.cc/donate/@fraser_hamilton
When we started working
together, Fraser asked “what do
you actually do…?”
(it’s a good question)
I’d just started exploring it more,
thanks to two books that two different
friends had recommended to me in
the same week, by the same author.
I like coincidences like this.
but this year…
1994
1995
1996
1997
1998
1999
The books were
written five books
apart, but I was
looking at them at
the same time. As a
result, I saw
something that
connected the two…
What if these two models went
together, somehow?
What if people and space were
intrinsically linked?
slow moves slow
fast moves fast
This part is
the gearbox
When I looked
closely at the
gearbox, it
occurred that
there may be a
way to think
about the non-
obvious
connections
between
people and
space
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
Firstly. there’s
the line of
best fit, where
slow moves
slow, and fast
moves fast
The line of best fit…
The slow
drift east
Cronuts
for lunch
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
In London, over
the last ten
years creative
company have
moved to new
buildings around
Old Street
You look on the
desks of these
companies, and
you can tell from
the foodstuffs
what is currently
fashionable
Look away from the line, and you see other more
interesting uses, often powered by technology
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
Lighting displays
based on actions
You can use fast
people actions
(sales,productivity,
noise) to chance the
look and feel inside
and outside of the
building through
lighting
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
The cultural judo
of iPads for all
Changing the way that
everyone accesses the
company in their
personal space could
created a massive
cultural shift nearly
overnight
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
This system view
allows us to think
well about the
sorts of problems,
and first initial
solutions, might
pop out from
thinking about
people and space
as a whole
We have a simple version we can quickly
sketch out as a tool for thinking…
But we also needed a way to access the depth
of possibility contained in the system view
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
What could
we use to
populate each
of these cells?
“I just don’t think
your bookshelves
are trying to talk
to you, Murph”
Coop
I spent a weekend dancing
around stacks of books, making
a physical representation of the
system of our practice
just in time…
31 posts image?
“The acquisition of books is by no means a matter of
money or expert knowledge alone.
Not even both factors together suffice for the
establishment of a real library.”
- Walter Benjamin
It’s not having the ability to buy
books, nor the knowledge of which
books to buy, that makes a library
It’s knowing how all the books
relate to each other.
What matters is what’s between
the covers, but not on the pages
All libraries are five-dimensional
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
System views
as shared
mental models
Map views, as
reads on
certain
circumstances
Element views,
to quickly
explore
connections
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
It's pretty
simple…
METADESIGN
…and contains
a lot of the
composite parts
of Metadesign
userresearch.blog.gov.uk
We know
this is a thing
When you look for it, we see
it in the practices we all
value everyday
But why don’t people present
this as simple? Why present it as
a difficult thing instead…?
Is wireframing
really heroic?
We’re driven by the systems we
work in to value ‘specialisms’
Superheroes are specialists
Specialists face off against specific problems
When we do find
superhero who
are generalist,
who can assume
all the powers, it
breaks the
narrative. There’s
no tension.
IRL, we don’t get to write our own villains
We don’t
know…
…what they’re
going to face
We don’t know what jobs
future generations will
want to do,or have to do
We can’t see the knock-
on effects of the world
we’re leaving for them
“How do we
create adaptive,
living people?”
Prof. John Wood
METADESIGN
Procedural
Emergence
Topologies
Synergies
Diagrams
Languaging
Interdisciplinarity
Metadesign is not
rocket science
Metadesign is not
a superpower
Metadesign is a
vital, basic skill set
It's what we can
pass on - designing
the future is not
defining their future
Help them create a future that’s
edgy, incisive, challenging
Leastmodernism?
Apply the attitude and belief of modernism,
but to the intention of doing less, not more
A manifesto for leastmodernism
How can we do less? How can we have one client instead of
ten? Work with five colleagues indeed of five hundred. Find
customers who only want to buy once?
How can we have one car instead of two? Three bedrooms
instead of five? Buy two, leave the third where it is?
How can we do this in a day and not a week? Write one
sentence, say ten words, make one thing once?
How do we create the most value from doing the least we can?
More is less, more or less.
If you want to find out more
about Metadesign, please visit:
metadesigners.org
Thank you
@willsh
John V Willshire

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