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A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
“work of” “goods made”
http://rivetin.gs/artefact
two types of
principle
workbut just one
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
http://rivetin.gs/sennett
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
what if there
are dialectic and
dialogic
structures &
cultures too?
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
modern economics:
the value of a thing is
determined by what one
is willing to give up to
obtain the thing
The labour theory of value
the value of something
is determined by the
labour that went
into its production
perhaps there’s a
labour theory of
brand value*
*it might need a better name, mind
Field Notes
£0.99 £3.33
per padper pad
“marketing is
world building.
With unlimited
bandwidth we can
now show you the
world.”
@TobyBarnes
A Certain Tone of Action - Folksy Summer School August 2013
We’d rather
buy this world...
...thanthis world
big brands find
factory
hollow
this hard because of their
A Certain Tone of Action - Folksy Summer School August 2013
make brand
vaguely interesting
& buy loads of media
make product
very efficiently
Marx was
half right...
it’s not about the
meansof production
http://rivetin.gs/sneveoslo
it’s about the
meaningin production
Labour theory
of brand value:
you have to make everything
with the infinite canvas of
the internet in mind http://rivetin.gs/legoinside
I’m really interested in the making
of ‘it’ -where the making is part of
the story of the ‘it’...
thomas heatherwick
“
”
http://rivetin.gs/heatherwick
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
four ways to break apart
dialectic brandsand make them actually useful in a year that doesn’t start with 19..
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
“It’s not research
and development,
but persistence
of vision...” Stuart Wood
Head of innovation
Heatherwick studio
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
A Certain Tone of Action - Folksy Summer School August 2013
thank you
john v willshire
http://smithery.co
@willsh
john@smithery.co
artefact Cards
http://shop.smithery.co

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A Certain Tone of Action - Folksy Summer School August 2013