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Roberto Galoppini
FileZilla, Director of Strategy
The FileZilla Way
to Monetize Free
Software
FileZilla, the Linux
of file transfers
FileZilla by numbers
18+ 57
Available in 57 lang
on Mac and Linux
100M
Downloads p/yYears
● Monetizing open source
was a taboo until recently
● Despite ‘weak signals’ from the
industry - see “Roads and Bridges:
T...
Maintenance
cost
Stakeholders’
trust
Open source developer challenges
Development
cost
1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in terms
of...
1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in terms
of...
FileZilla Pro =
FileZilla
+
support for cloud
protocols
FileZilla Pro
the professional
FTP solution
1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in terms
of...
At first a steep
learning curve..
Why ironSource
● Clear installation flows
● Full installation process control
○ Premium offers whitelist
○ Dedicated campaig...
The impact of
a long term
partnership
Over time, ironSource’s
understanding of
Filezilla traffic enables
to identify the bes...
Affiliate industry
Thanks to Microsoft, Google and
the most reputable industry
actors, the Clean Software
Alliance is in pla...
1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in
terms of...
Integration &
partnerships
Tight integration with
blockchain-based end-to-end
encrypted cloud storage exclusive
features d...
Ethical Ads
On site direct advertising without
compromising on end-users’
privacy
FileZilla strategy
Expanding
our product line
(FileZilla Pro)
Special advertising
programs
(Storj, Ethical Ads)
Premium
off...
Thank you!
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The FileZilla Way to Monetize Free Software

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Keynote delivered at ironSource's Digital Insider Summit 2019 to highlight FileZilla business strategy to monetize Open Source.

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The FileZilla Way to Monetize Free Software

  1. 1. Roberto Galoppini FileZilla, Director of Strategy The FileZilla Way to Monetize Free Software
  2. 2. FileZilla, the Linux of file transfers
  3. 3. FileZilla by numbers 18+ 57 Available in 57 lang on Mac and Linux 100M Downloads p/yYears
  4. 4. ● Monetizing open source was a taboo until recently ● Despite ‘weak signals’ from the industry - see “Roads and Bridges: The Unseen Labor Behind Our Digital Infrastructure” by the Ford Foundation - it’s still unclear if the industry will tackle this issue ● At FileZilla, we created a three-legged strategy to address it Open source sustainability
  5. 5. Maintenance cost Stakeholders’ trust Open source developer challenges Development cost
  6. 6. 1 2 3 Goals Finding sustainable revenue sources Preserving a great user experience Maintaining a high standard in terms of compliance/trust
  7. 7. 1 2 3 Goals Finding sustainable revenue sources Preserving a great user experience Maintaining a high standard in terms of compliance/Trust
  8. 8. FileZilla Pro = FileZilla + support for cloud protocols
  9. 9. FileZilla Pro the professional FTP solution
  10. 10. 1 2 3 Goals Finding sustainable revenue sources Preserving a great user experience Maintaining a high standard in terms of compliance/trust
  11. 11. At first a steep learning curve..
  12. 12. Why ironSource ● Clear installation flows ● Full installation process control ○ Premium offers whitelist ○ Dedicated campaigns ● Transparency and commitment to compliance
  13. 13. The impact of a long term partnership Over time, ironSource’s understanding of Filezilla traffic enables to identify the best offers for our users, increasing performance in the long term Time Revenues Revenues trend
  14. 14. Affiliate industry Thanks to Microsoft, Google and the most reputable industry actors, the Clean Software Alliance is in place. Yet we keep facing issues, sometimes even severe ones, and we need to work harder to turn it into a sort of Global ‘Chamber of Commerce’, aimed at nurturing the interest of its associates. CSA and beyond
  15. 15. 1 2 3 Goals Finding sustainable revenue sources Preserving a great user experience Maintaining a high standard in terms of compliance/trust
  16. 16. Integration & partnerships Tight integration with blockchain-based end-to-end encrypted cloud storage exclusive features delivered in partnership with a distributed cloud provider
  17. 17. Ethical Ads On site direct advertising without compromising on end-users’ privacy
  18. 18. FileZilla strategy Expanding our product line (FileZilla Pro) Special advertising programs (Storj, Ethical Ads) Premium offers (ironSource)
  19. 19. Thank you!

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