Cost savings/Nr. of OS products used (source: Infoworld) 44% of users using 1 product don't know 24% of users using >100 products save 60% Markets: insourcing&savings (source: Gartner)
Strategic consulting Migration Integrating applications Intellectual Assets Protection Subscription services Support and maintenance Training Installation Pkg 1 pkg3 ...pkg n Markets: horizontal vs vertical Pkg 2 Pkg n