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Recruitment Strategies: The Volunteer Satisfaction Index, the Foundation Upon Which to Build


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Volunteer recruitment is best viewed through the lens of the VSI. Armed with an understanding the Volunteer Satisfaction Index (VSI) - a unique survey meansurement developed for the context of volunteerism - administrators can harness the power of recruitment strategies from word-of-mouth to website design.

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Recruitment Strategies: The Volunteer Satisfaction Index, the Foundation Upon Which to Build

  1. 1. Recruitment Strategies<br />The Volunteer Satisfaction Index: <br />The Foundation Upon Which to Build<br />
  2. 2. Presented by: Roseanna Galindo-Kuhn<br />(2010) Workshop offered at the Mt. Shasta Area Council (MSAC) Mini-Convention, Chico, CA<br />May 21, 2010.<br />
  3. 3. Welcome<br />“The work of volunteers impacts on all our lives, even if we are not aware of it.”<br />Anthony Worall-Thompson<br />
  4. 4. Goals<br />Know how and why the VSI was developed<br />Identify the five dimensions of volunteer satisfaction<br />Use this knowledge to lead develop successful recruitment strategies<br />
  5. 5. Blueprints<br /><ul><li>“Don’t dance before the music begins”
  6. 6. Recruitment Plan
  7. 7. How Many
  8. 8. By When
  9. 9. For What
  10. 10. Attrition or addition
  11. 11. And sometimes deletion</li></li></ul><li>Laying the Foundation <br />“I see something that has to be done and I organize it.”<br />Elinor Guggenheimer<br />
  12. 12. A Unique Context for Work <br />Unpaid vs. Paid Work Environments<br />The VSI – Volunteer Satisfaction Index<br />Galindo-Kuhn, R. & Guzley, R. (2001). The Volunteer Satisfaction Index: (VSI) Construct Definition, Measurement Development, and Validation. Journal of Social Service Research, 28 (4), 45-68.<br />“Never try to teach a pig to sing; it wastes your time and it annoys the pig”<br />
  13. 13.
  14. 14. Work Assignment<br />Job Fit<br />Logistics<br />Square pegs in round holes<br />Reverse HR<br />Expectations<br />
  15. 15. Participation Efficacy<br />Meaningful<br />Client impact<br />Measurable outcomes<br />Connecting the dots<br />A story to tell<br />
  16. 16. Organizational Integration<br />Belongingness<br />Volunteer-staff relationships<br />Volunteer-volunteer relationships<br />Acknowledgement<br />Stakeholders<br />
  17. 17. Organizational Support<br />Resources<br />Education and training<br />Professional development<br />Evaluation<br />Support vs. Supervision<br />
  18. 18. Quality of Communication<br />Quantity is not Quality<br />Interviews to Thank You’s<br />Channels<br />Information Dissemination<br />Relationship Building<br />
  19. 19. Framing Up the Walls<br />“It is not fatness! It is development”<br />Brigitte Bardo<br />French motion picture actress and model, <br />b. 1934<br />
  20. 20. The VSI Lens<br />Recruitment<br />Recognition<br />Retention<br />
  21. 21. Recruitment<br />Mission Statements<br />Building a Job Description<br />Harnessing Word of Mouth<br />Physical, psychological, semantic<br />
  22. 22. Sustainability<br />Curiosity killed the cat, but satisfaction brought it back.”<br />Eugene O’Neill<br />
  23. 23. Outcomes<br />Organizational capacity building<br />Extra role behavior<br />Innovation<br />Retention, loyalty, commitment<br />
  24. 24. Need Analysis<br />“Even if you are on the right track, you’ll get run over if you just sit there”<br />Will Rogers<br />
  25. 25. Thank You!<br />The VSI© is available for your volunteer research, training, and program development needs through VolSat. <br />Visit<br />Email<br />Connect with me on LinkedIn<br />