Bata hypothesis testing

4,031 views

Published on

Published in: Education, Lifestyle, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,031
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
146
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Bata hypothesis testing

  1. 1. Contents: Sr. No. Topic 1 LIST OF HYPOTHESES TO BE TESTED 2 LIST OF INFORMATION TO BE COLLECTED FROM THE REASERCH 3 INSTRUMENT OF DATA COLLECTION 4 SAMPLING PLAN 5 QUESTIONNAIRESubmitted by:-  Siddhartha Roy  Rajesh Agrawal  Kiran Thakur  SushmitaAgrawal  RakeshGakare 1
  2. 2. LIST OF HYPOTHESES TO BE TESTED 1. First to BATA then to school: A mother buying school shoes for her child in India will never give a second thought to any other brands before visiting a BATA store. “Bata is an institution here in India,” said Mr. Marcelo Villagran, Managing Director & CEO, of BATA India Ltd., who recalls the canvas Bata shoes he was required to whiten each day as a schoolboy. “It was almost an integral part of our school uniform in primary school.” Hence, our first justification is to assess whether BATA has a high brand association or not especially in the school shoe category. 2. Bata is One Stop Family Store:Bata caters to the needs of all members of a family by providing footwear for all age groups in the family including grandparents, adults and children. 3. Brand BATA is totally Domesticated in India: People in India thinks that Bata is a pure Indian brand. Whenever they buy footwear from Bata, they think that are buying an Indian product. Basically, Bata had become a domestic brand for all Indians.LIST OF INFORMATION TO BE COLLECTED FROM THEREASERCHBrand awareness: How much the customerknows about the brand they use?Have people accepted Bata as anIndian brand? Are they aware about the originsof the company?Consumer type: Does Bata provide footwear for all segments of customers?Brand preference: Which are the preferred brands for the category; school shoe.Product categories consumed: What are the various categories of Bata productsaccepted by the consumer? 2
  3. 3. INSTRUMENT OF DATA COLLECTION The primary instrument of data collection is “Questionnaire”. This questionnaire would be filled in three different ways: 1) Personal Interview 2) Email Questionnaire 3) Telephonic InterviewsSAMPLING PLAN Sampling is that part of statistical practice concernedwith the selection of an unbiased or random subset ofindividual observations within a population of individualsintended to yield some knowledge about the population ofconcern, especially for the purposes of making predictionsbased on statistical inference. Sampling plans should bedesigned in such a way that the resulting data will contain arepresentative sample of the parameters of interest and allowfor all questions, as stated in the goals, to be answered. Asampling plan is a detailed outline of which measurementswill be taken at what times, on which material, in whatmanner, and by whom. Taking into account all the basic acts BATA, we believe this brand is not meant for aparticular segment of people, but is a product for the masses. We plan to survey 50 people of allage having a representative ratio of male and female. We will try to survey all the major parts ofKolkata including retail stores, school students, house wives and professionals. We will use bothopen ended and close ended questions to examine and compare BATA with other brands in amore open way. We think this will be a realistic and practical plan to judge our hypotheses. 3
  4. 4. QUESTIONNAIRE 1) Which footwear brand first comes to your mind when you think of India? 2) Which footwear brand do you use the most (tick 1)? Khadims Liberty Bata Shree Leathers Elite Action School time Woodlands Reebok Nike Adidas Others None of the above? No specific brand? 3) Which brand do you think is the most popular footwear brand in India? a. Liberty b. Bata c. Khadims d. Shree Leathers e. Elite f. Woodlands g. Reebok h. Nike i. Adidas If none of the above please mention the Brand:-- 4
  5. 5. 4) Given below is a statement about the brand Bata. Express your opinion about the same: “Bata is an Indian brand” Agree Disagree I am not aware5) Do you consider Bata to be a one stop family store? Yes No6) Which brand do you recall by “School Shoes”? 1) Khadims 2) Liberty 3) Bata 4) Shree Leathers 5) Elite7) Which of the above mentioned brand is, or has been your most preferable brand of school shoes?8) How many members in your family use BATA footwear? a. None b. Just Myself c. Many 5
  6. 6. 9) Given below are certain categories of footwear. If your answer to question 8 is „myself‟ or „Many‟ in the above question, kindly provide the details of the members and the type of product category they use… Member Gender Age Group Product Type ( Mention all applicable)AGE GROUPS: a) Up to 14 years b) 14 to 60 years c) 60+ yearsPRODUCT TYPE: a) School Shoes b) Sandals c) Formal Shoes d) Sport Shoes e) SlippersGender: Male FemaleMember: Name of the members…10) Rank the following footwear brands in order of preference on a scale of 1- 5 (1 low, 5 high) BRANDS RANK BATA KHADIM‟S ELITE SREE LEATHERS LIBERTY WOODLANDS ADIDAS REEBOK NIKE 6
  7. 7. Name:Age:Gender:Occupation:Methods of data analysis 1. Pie-chart – Because it is an effective way to compare a part with the whole rather than comparing the parts amongst itself. 2. Histogram – To plot the density of data which we would collect. 3. Hypothesis Testing. 7
  8. 8. Phase IIIHypotheses to be tested; 1. First to BATA then to school: A mother buying school shoes for her child in India will never give a second thought to any other brands before visiting a BATA store. “Bata is an institution here in India,” said Mr. Marcelo Villagran, Managing Director & CEO, of BATA India Ltd., who recalls the canvas Bata shoes he was required to whiten each day as a schoolboy. “It was almost an integral part of our school uniform in primary school.” Hence, our first justification is to assess whether BATA has a high brand association or not especially in the school shoe category. 2. Bata is One Stop Family Store:Bata caters to the needs of all members of a family by providing footwear for all age groups in the family including grandparents, adults and children. 3. Brand BATA is totally Domesticated in India: People in India thinks that Bata is a pure Indian brand. Whenever they buy footwear from Bata, they think that are buying an Indian product. Basically, Bata had become a domestic brand for all Indians.Data Analysis Tools:We will evaluate the data that we have collected from the questionnaire using different statistical andgraphical analysis tools. Each question will be analyzed using specific tools or at times combination ofdifferent tools as specified below… Question No Tools 1 Pie Chart 2 Graph 3 Pie Chart 4 Pie Chart 5 Pie Chart 6 Graph 7 Graph 8
  9. 9. 8 Pie Chart Pie Chart/Graph/Cumulative Distribution 9 Table/Frequency Distribution Table 10 GraphAnalysis of hypothesis question wise… Hypothesis 1: To analyze this hypotheses question 6 & 7 are used.This hypothesis will prove ifBata has successfully positioned itself as the first footwear option for school shoes.Analysis of question 6: We tried to measure the extent to which the brand name “Bata” is recalledin the category of school shoes, as distinct from brand recognition. Which brand do you recall by school shoes? 7% 14% 5% Bata Khadims 74% Liberty OthersAnalysis of question 7:If the person successfully recalls a particular brand name in question 6, inanswer to this particular question he needs to select the brand which he prefers from the listprovided. In this way we‟ll come to know if Bata is the first option when it comes to school shoes,for most people. 9
  10. 10. Which of the above mentioned brand is or has been your most preferable brand of school shoes? 72% Bata Khadims Liberty 20% Others 4% 4%Hypothesis 2:To analyze this Hypotheses question 2, 5, 8, 9, 10 are used. “Bata” has anextended product line. So in this Hypotheses our objective is to prove so if Bata hasactually been able to position itself as a one stop family store. 10
  11. 11. Analysis of question 2:This question will help us to analyze what percentage of ourrespondents considers “Bata” to be the most popular footwear brand in India. Which footwear brand do you use the most ? Liberty Adidas 1% 6% others 25% Adidas Reebok 1% 16% Khadims 7% Bata 16% Nike 10% Shree leathers Woodland 10% 8%Analysis of question5: The answer to this question will signify the success of our 2ndHypotheses as to what percentage of our respondents considers that “Bata” caters to theneed of almost all members of a family. 35 30 25 20 15 Series1 10 5 0 Strongly Agree Neutral Disdgree Strongly Agree Disagree 11
  12. 12. Analysis of question 8: This question will help us analyze as to what percentage ofmembers in family use footwear manufactured by “Bata”. How many members of your family use Bata footwear ? 17% Just myself 55% 28% Many NoneAnalysis of question 9: This particular question comes into the picture when the answer toquestion no 8 is either „Myself‟ or „Many‟. This question helps us analyze the preferencesof the members of family regarding different products of “Bata” according to their age andgender.Analysis of question 10: This question will help us analyze the preference of ourrespondents in footwear brand among all other major brands available in Kolkata. 12
  13. 13. 4.50 3.85 3.88 3.91 4.00 3.69 3.50 3.18 2.67 2.59 2.77 3.00 2.28 2.50 2.00 1.50 1.00 0.50 0.00 Preferance For BrandHypothesis 3: To analyze this Hypotheses question 1, 3, 4 are used.The brand “Bata” istotally domesticated in India as one of the oldest footwear brand in India.Bata has thelargest market share in India in the organized sector. We are trying to proof if thedomestication of the brand in any way influenced the respondents buying behavior?Analysis of question 1:This question is an open ended question. The surveyors were nottold about the brand that they were filling and not even a single clue about Bata wasgiven.We asked this question as we wanted to know as to which brand comes to theirmind when they think of Indiaand if that influenced their buying behavioror not. 13
  14. 14. Which footwear brand comes first to your mind when you think of India ? Bata 1% nike 4% Reebok 68% 4% shree leathers 5% Khadims Liberty 4% Mochi 3% Lakhani 1% puma 3% 1% catwalk 1% 2% 1% 1% CROCS 1%Analysis of question 3: The respondenthad to choose among the different options, wewanted to know by this question that when it comes to India, which is the most popularbrand in their perception. 14
  15. 15. Which brand do you think is the most popular footwear Bata brand in India? Khadims 58% 8% Liberty 4% Shree 6% leathers 1% 4% 11% 3%5%Analysis of question 4:This question is intrinsically related to our 3rdHypotheses.Wedirectly asked this question to judge if our respondents are at all aware of the fact that Batais a foreign brand or they consider Bata to be pure Indian brand. " Bata is an Indian brand " 60 40 20 0 Agree Dis Agree I am not aware Series1 52 27 4 15
  16. 16. Hypothesis Testing1st Hypothesis:First to BATA then to school. Bata Khadims Liberty Others 58 4 11 5 BATA P 0.7 Q 0.3 P1 0.74 Q1 0.26 N 78 Alpha 0.1 Standard Error 0.051887452 Z value 0.770899289 Z Critical Value -1.28 Accepted H0: First to BATA then to school-Null Hypothesis H1: Alternate Hypothesis 16
  17. 17. Hypothesis 2:Bata is One Stop Family Store.H0:P=0.5 BataH1:P<0.5 P 0.7 Q 0.3 P1 0.28 Q1 0.72 n 78 alpha 0.1 Standard Error 0.051887 Z value -8.09444 Z Critical Value -1.28 REJECTED H0:Bata is One Stop Family Store 17
  18. 18. Hypothesis 3:Brand BATA is totally Domesticated in India. H0: P=0.5 VAS H1: P<0.5 P 0.6 Q 0.4 P1 0.68 Q1 0.32 n 78 alpha 0.1 Standard Error 0.05547 Z value 1.442221 Z Critical Value -1.28 Accepted H0: Brand Bata is totally domesticated in India-Null Hypothesis. H1: Alternate Hypothesis. 18

×