Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mbp commercialization presentation

3,017 views

Published on

Published in: Business, Economy & Finance
  • Be the first to comment

Mbp commercialization presentation

  1. 1. MBP Commercial Offer 2014-2015
  2. 2. What is MBP? 1. The Essence of MBP OVERVIEW  Brand monitoring for consumer and service categories  Media exposure of all major outlets including, alternative media, and mobile  Unprecedented consumer profiles including demographics, personal finances, & living and lifestyle preferences  Fully Customizable – ability to add on exclusive questions or categories through our ongoing Omnibus The MBP is the ONLY ongoing consumer-based tracking survey that measures and monitors brand consumption and media exposure on a continuous basis MBP CONTENT*
  3. 3. Adults 18 + Tweens/Teens 12 - 17 Purchasing Agents GeneralPopulation METHODOLOGY HIGHLIGHTSSAMPLE SPECS  80 face-to-face interviews per day among a representative sample of the population aged 12 +  Over 28,000 interviews / yr  Sample segment varies depending on the category  25 min questionnaire designed by expert researchers  Data collected through Galaxy tablets! Puerto Rico residents from all socio- economic backgrounds Interview segment is tailored to your category of interest! 1. The Essence of MBP What is MBP? (II)
  4. 4. Our Promise to our Clients 1. The Essence of MBP Ease of Adjusting to Demands o We listen to our clients and to how their information needs are constantly changing, and we strive in adapting to new market demands o We offer our clients a unique value proposition in terms of pricing and package offers. Our mantra, ‘you pay for what you need!’ o Nobody knows research like we do, and that’s why our products & packages have been creatively designed by our research experts with you in mind o We are 100% committed to our clients, and to providing them with superb customer service at all times o Because sometimes the numbers are just not enough, we offer additional research consulting, to turn those numbers into opportunities, and those opportunities into actions
  5. 5. What Makes MBP Unique 1. The Essence of MBP • Flexibility in data design & samples • Real-Time data • Maximum Efficiency that turns into value • A continuous, true Tracker • Data Integration Capabilities MBP is the only study of its kind in Puerto Rico, with unique features that distinguish us among the rest. We collect house-to-house/face-to-face interviews, 7 days a week, 360 days a year, which allows for continuous monitoring of brand, advertising, and consumer preferences Data collected is available through the MBP portal within 48-hours, after thorough and rigorous quality control check-ups Samples can be adapted for each category, and we can design and adapt questionnaires based on changing market demands Our methodology, design, and data capturing system allows us maximum efficiency in the project, that translate into cost-savings for our clients Emarsuite web-reporting platform allows clients for additional data sources to be integrated into the system, and for a single control Dashboard to view and monitor company/brand information
  6. 6. The MBP Ecosystem & Our New Focus: 2. The New MBP Why a new FOCUS for MBP? Design a product that adapts to our clients’ ever-changing needs The MBP Ecosystem Media Brands Omnibus New Products Advertising agencies & media companies benefit from our YESTERDAY approach to media exposure & recall 50 categories are monitored throughout the year, with extended modules for the high-advertisers Ad-hoc, on-demand questions with the ability to cross-reference with media and brand module questionnaires A series of new complementary products to balance and integrate all your research needs with one preferred supplier
  7. 7. The MBP Ecosystem: Media 2. The New MBP Advertising agencies & media companies benefit from our YESTERDAY approach to media exposure & recall * See appendix for full breakout of questions for MBP Media Radio Television Newspapers Internet Shoppers Social Media Outdoor Movie Theaters A redesigned questionnaire Movie Theaters  Focus on Past Day/Week Exposure  New Media Community Omnibus to attend industry specific needs! Media Community Omnibus – What is it? Each month we sit with our media clients and design omnibus questions accessible (at no extra charge) to all our MBP Media subscribers. In other words, each month YOU tell us what to ASK! NEW VALUE!!!!!!
  8. 8. The MBP Ecosystem: Brands 2. The New MBP We asked MBP clients for their most important categories, and we came up with an impressive list of 50 categories for our 2014-2015 offer Tracking Categories Autos Internet Services Beer Juices Casual Diners Liquor Chewing Gum Malls Crackers Mobile Phones Cookies Paid TV Finance Quick Service Restaurants Food Stores Sodas Gasoline Stores Health Insurance Universities Q2 & Q4 Adult Diapers Dog Food Airlines Makeup Allergy Medicine Sanitary Pads Analgesics Sanitary Paper Children Diapers Shampoo Cold & Cough Medicine Stomach Remedies Conditioner Tampons Deodorant Q1 & Q3 Air Fresheners Dishwashing Soap All Purpose Cleaners Kitchen Cleaners Bathroom Cleaners Milk Chips/Potato Chips Paper Towels Chocolates Powdered Beverages Coffee Sliced Bread Cold Cereal Sliced Cheese Detergent Service Categories HH Products Categories Personal Care Categories HH Consumption Categories  500 interviews per month (for 12 months)  4,000+ interviews per year  500 interviews per month (for 6 months)  3,000+ interviews per year
  9. 9. 9 Our Standard Questionnaire for Consumer Categories includes information on: Target segments for each category have been defined through detailed and thorough analyses  How frequently are consumers purchasing the category  What brands have consumers purchased recently* * Will vary by category  Incidence of recalling ads for the category, brands recalled and media where remembers  seeing/hearing publicity  Top-of-mind brand awareness for category  Frequency of category use at home and/or by person The MBP Ecosystem: Brands 2. The New MBP (II)
  10. 10. The MBP Ecosystem: Omnibus 2. The New MBP Ad-hoc, on-demand questions with the ability to cross-reference with media and brand module questionnaires. For reference purposes, we have classified our Omnibus offer into three (3) product types: • Omnibus included in MBP Subscription (no. of questions vary). • Questions must be placed by the 15th of the month for next month’s deployment • Ability to cross-reference questions with other MBP data modules Main Description: MBP Subscription Omnibus On-Demand Omnibus MBP Community Omnibus MyOmnibus A. B. C. D. • Omnibus questions purchased on an on-demand basis • Questions can be placed anytime within a 48-hour window • Ability to add visual and audio media in field. • Ability to cross-reference questions with demographic module • Omnibus questions designed by our Gaither research experts and available to MBP subscribers. • Questions and modules may vary on a monthly basis. • A subscription package to Omnibus questions to use throughout the year. • Questions must be placed by the 15th of the month for next month’s question deployment.
  11. 11. The MBP Ecosystem: New Products 2. The New MBP A series of new complementary products to balance and integrate all your research needs with one preferred supplier MBP Sub- Products Sampling Lead Generators New MBP Products: o PSP o BEC o CPC o IAM o PCP  Our unique database allows for unprecedented segmentation of potential clients and/or targets  Full addresses & telephone contacts available  Position product samples directly at the homes you want to target  Ability for call-back and/or request product/sample product feedback (TAPI or CATI)
  12. 12. The MBP Ecosystem: MBP Sub-Products 2. The New MBP * Product Name Type Main Description Methodology PSP Product Satisfaction Probe Premium Measures satisfaction levels of product/brand and its main competitors Ability to cross-reference satisfaction with MBP data modules Call center interviews with client database extracted from MBP. BEC Brand Equity that Counts Premium Measures top-of-mind brand equity and advertising awareness of category/brand Ability to cross-reference satisfaction with MBP data modules Call center interviews with client database extracted from MBP. CPC Category Player Comparison Premium Measure and assess consumer preferences for a given category/product line Ability to cross-reference satisfaction with MBP data modules Call center interviews with client database extracted from MBP. PCP Product & Competitor Profiling Mainstream Assess target profile/demographic for a category/brand/competitors Analysis of database from MBP IAM Instant Advertising Measurement Mainstream Measure and assess satisfaction levels of potential target for a specific advertisement Omnibus questions on MBP * All products consider an additional sample base of 300 interviews, with the exception of PCP, that requires no additional interviews

×