Qualitative Research Division
Why choose Gaither International?
We have what it takes.
World-class field department.
Unmatched quality control department.
We take our job very seriously.
About Gaither Qualitative…
We have the expertise.
We have a roster of highly qualified and experienced
Specialized logistics team.
In-house Recruitment Department.
Ability to host and manage Special Projects and Large Panels .
Focus Group Facility
Focus Group Recruiting
Moderating Online and Mobile Platform
Moderating In-Depth / One-on-One
Moderating Ethnic Groups
Taste Test Facility
Test / Commercial Kitchen
Video & Audio Recording
Training Room Facility
• Screener is developed by
Gaither in accordance to
Screener RECRUITMENT ATTENDANCE
OUR RECRUITMENT PROCESS – OVERVIEW
• Once screener is approved,
our in-house recruiters will
• Participant Incentives
vary per project
Once potential participants
show up, they must be
taken through the screener
guideline to ensure
participating in the sessions
OUR IN-HOUSE RECRUITMENT DEPARTMENT ENSURES ADEQUATE PARTICIPANT
PROFILES BY STRICTLY ADHERING TO A 4 – STEP PROCESS:
1 2 3
WE HAVE THE NECESSARY LOGISTICS EXPERTISE…
Description of Recent Engagements:
• We have conducted large qualitative studies in the following industries:
• Consumer goods
• We have conducted large panels in the following industries:
• Consumer Goods
• Banking & Finance
• Government & Politics
• Projects such as:
• MIDA – Chamber of Food and Commerce
• Working their annual convention
• Satisfaction surveys for all conference events using the latest instant
polling technology, as well as Tablet PCs
• Ran the signature study of the convention, The Consumer Radiograph
• Handled information booths, day-time & night-time activities
We complement our logistics services with the latest instant polling technology to quantify
• Oil & Lubricants
Test Kitchen, glass all around, which
gives the ability to watch everything
Three Simultaneous Focus Group Rooms
/ each with floor to sealing one way
mirror viewing room. Fully equipped
with audio & video recording, streaming,
and the ability to show any visual or
sound that clients need without
interfering in the group session
Waiting area with entertainment
20 Feet Long Bar, design for taste testing
Seating area for participants prior
Flat Screen LED TV with Apple TV.
Gives you the ability to video
project your computer’s / cell
phone’s information to the TV
Relaxing beach design to help
make participants more
Floor to ceiling, one-way mirror
Flat Screen LED TV to project or
show stimulus materials without
interfering with the session
High quality microphones &
camera for the best video & audio
Client Viewing Room
Brand new sound system for
the best quality
One for each sessions room
Lounge setting to ease
Flat Screen LED TV.
High quality microphones
More formal design ideal
Flat Screen LED TV.
High Quality microphones
The Executive Room has a
private entrance for clients
4 GE Industrial Ovens
3 GE Conventional Ovens
180º viewing glass
Pop-up electrical outlets
Stand Up Freezer
Bottle & Beer Cooler
Fully equipped with cooler
and fridge and bar
Ideal for creation of drinks
Setting designed for on-
Sits 75 comfortably
Projector and screen
Floor plan is flexible
Side doors may be opened for
viewing from client rooms
Our goal here at Gaither is to conduct research that fits all of our customers’ needs.
If you have any questions or comments, or if there is any other way we may be of
help, please let us know.
Thank you for considering us and we hope to have this opportunity to be of service.
The Gaither Team
Client Service Department
Gaither International, Inc.
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