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Presenting to Decision Makers—UX Camp 2017

The job of design includes collaborating with decision makers to accomplish business goals. Successful designers create shared understanding of complex ideas, in addition to doing high quality design work. Unfortunately, explaining the design rationale yields low levels of success. More effective communication strategies use a broader spectrum of tactics to start collaboration, get buy-in, and share knowledge.

Gail will explain how to create a presentation strategy, identify purposeful details, and handle difficult moments. Be more successful by learning to use work presentations as an opportunity to connect and make progress.

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Presenting to Decision Makers—UX Camp 2017

  1. 1. Presenting Design Work to Decision Makers Gail Swanson @practicallyUX
  2. 2. https://medium.com/@uxmuch
  3. 3. Is it good?Is it right for us?
  4. 4. Rebel l Organizer V Helper U Advocate . Four Roles of Social Activism - Bill Moyer http://wagingnonviolence.org/feature/bill-moyer-four-roles-of-social-change/
  5. 5. Rebell Create a commotion Reject current state Force a crisis http://wagingnonviolence.org/feature/bill-moyer-four-roles-of-social-change/
  6. 6. Advocate. Socialize ideas Build coalition Frame demands Reconnaissance Negotiation http://wagingnonviolence.org/feature/bill-moyer-four-roles-of-social-change/
  7. 7. We can get A to do B if they believe ___________.
  8. 8. They don’t know what you know. You don’t know what they know.
  9. 9. Who are you talking to?
  10. 10. Mindset Map Point of View Priorities Definition of Success External Forces
  11. 11. source: http://blog.ngstudentexpeditions.com/wp-content/uploads/2016/02/Peru-llamas.jpg
  12. 12. What do you need to accomplish?
  13. 13. Collaboration > Exposition Activity(s)
  14. 14. Set expectations for the mode of participation
  15. 15. Casting Lead Presenter Supporter Notetaker The Authority Planner
  16. 16. A narrative endows information with meaning.
  17. 17. Information & Narrative Your point of view The ONE THING
  18. 18. What part of the story is this person waiting to hear?
  19. 19. Conversation Container Attention target Timeline Current milestone Follow on expectations
  20. 20. Things will go wrong.
  21. 21. Anticipate bad behavior.
  22. 22. Tactical Language Build common ground Strip phrases
  23. 23. Paraphrase for understanding “Let me be sure I heard what you just said.” “What I’m hearing you say is…” “Can we take a moment to make sure I’ve got this?
  24. 24. Deescalation “I appreciate that, but can we address this at the moment?” “I understand that you feel ______. However, I need your help on this.” “Is there anything I can say or do, that will get you to …”
  25. 25. Missed Target “That’s great that we know this direction isn’t on the mark. Let’s take the rest of the time to get a better understanding so that we can shift in the right direction.”
  26. 26. Be Heard “Please let me make sure I’ve covered everything so that you can make the best decision.” “I understand that this may seem silly, but my team worked hard on this so can you do me the favor of letting me go over it with you?” “I want to make sure we make the best use of your time. What do you need to get out of this time?”
  27. 27. Be open to a shift in perspective.
  28. 28. How can you make them the hero?
  29. 29. • Switch to an advocate role • Map the decision maker’s mindset • Design the meeting • Build a narrative • Prepare for when things go wrong Presenting Design Work to Decision Makers Gail Swanson @practicallyUX

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  • gloriaantonelli

    Feb. 18, 2017
  • gonzoschexnayder

    Apr. 20, 2017

The job of design includes collaborating with decision makers to accomplish business goals. Successful designers create shared understanding of complex ideas, in addition to doing high quality design work. Unfortunately, explaining the design rationale yields low levels of success. More effective communication strategies use a broader spectrum of tactics to start collaboration, get buy-in, and share knowledge. Gail will explain how to create a presentation strategy, identify purposeful details, and handle difficult moments. Be more successful by learning to use work presentations as an opportunity to connect and make progress.

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