©Gail Swanson @practicallyux©Gail Swanson @practicallyux
10lbs of
Features in a
5lb App
TIPS ON CREATING SIMPLE YET ROBUST...
©Gail Swanson @practicallyux
How do you get
IT ALL
in
THERE?
Jim Vtoons https://www.blogger.com/profile/086694047785010078...
©Gail Swanson @practicallyux
COMPONENTS OF
EXPERIENCE
brand context interaction
©Gail Swanson @practicallyux
It starts with
DESIGN
STRATEGY …now more fun
and effective!
©Gail Swanson @practicallyux
COMPLEXITY EFFORT PERCEPTION
reduce minimize craft
TECHNIQUES
©Gail Swanson @practicallyux
1
reduce
COMPLEXITY
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
ruthless prioritization
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
What do they need?
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
mental model
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
feedback loops
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
2
reduce
EFFORT
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
flow
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
disclosure
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
layering
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
structured choice
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
3
craft
PERCEPTION
©Gail Swanson @practicallyux
GESTALT
principles
Max Wertheimer, Wolfgang Kohler, Kurt Koffka,
Kurt Lewin
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
closure continuation
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
common fate
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
proximity & similarity
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce interface noise
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
aesthetics
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce
COMPLEXITY
minimize
EFFORT
craft
PERCEPTION
©Gail Swanson ...
©Gail Swanson @practicallyux
thank you
Gail Swanson
Associate Director, UX
MANIFEST DIGITAL
@practicallyUX www.practically...
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10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

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People use mobile devices for surprisingly complex tasks. Their constant presence trumps the extra time it may take to manipulate the small screen with clumsy fingers. So how do we deliver a simple mobile experience while delivering the breadth of functionality that users and stakeholders want to cram into these tiny containers?

Gail will shows you how to apply essential design concepts like progressive disclosure, complexity masking, and linear pathways to create the perception of simplicity for your users. Broaden your strategies for getting all those features that your stakeholders ask for with a design simple enough for your dad to understand.

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10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

  1. 1. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux 10lbs of Features in a 5lb App TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES BY GAIL SWANSON
  2. 2. ©Gail Swanson @practicallyux How do you get IT ALL in THERE? Jim Vtoons https://www.blogger.com/profile/08669404778501007889
  3. 3. ©Gail Swanson @practicallyux COMPONENTS OF EXPERIENCE brand context interaction
  4. 4. ©Gail Swanson @practicallyux It starts with DESIGN STRATEGY …now more fun and effective!
  5. 5. ©Gail Swanson @practicallyux COMPLEXITY EFFORT PERCEPTION reduce minimize craft TECHNIQUES
  6. 6. ©Gail Swanson @practicallyux 1 reduce COMPLEXITY
  7. 7. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux ruthless prioritization ©Gail Swanson @practicallyux
  8. 8. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux What do they need? ©Gail Swanson @practicallyux
  9. 9. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux mental model ©Gail Swanson @practicallyux
  10. 10. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux feedback loops ©Gail Swanson @practicallyux
  11. 11. ©Gail Swanson @practicallyux 2 reduce EFFORT
  12. 12. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux flow ©Gail Swanson @practicallyux
  13. 13. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux disclosure ©Gail Swanson @practicallyux
  14. 14. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux layering ©Gail Swanson @practicallyux
  15. 15. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux structured choice ©Gail Swanson @practicallyux
  16. 16. ©Gail Swanson @practicallyux 3 craft PERCEPTION
  17. 17. ©Gail Swanson @practicallyux GESTALT principles Max Wertheimer, Wolfgang Kohler, Kurt Koffka, Kurt Lewin
  18. 18. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux closure continuation ©Gail Swanson @practicallyux
  19. 19. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux common fate ©Gail Swanson @practicallyux
  20. 20. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux proximity & similarity ©Gail Swanson @practicallyux
  21. 21. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux reduce interface noise ©Gail Swanson @practicallyux
  22. 22. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux aesthetics ©Gail Swanson @practicallyux
  23. 23. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux reduce COMPLEXITY minimize EFFORT craft PERCEPTION ©Gail Swanson @practicallyux
  24. 24. ©Gail Swanson @practicallyux thank you Gail Swanson Associate Director, UX MANIFEST DIGITAL @practicallyUX www.practicallyUX.com

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