People use mobile devices for surprisingly complex tasks. Their constant presence trumps the extra time it may take to manipulate the small screen with clumsy fingers. So how do we deliver a simple mobile experience while delivering the breadth of functionality that users and stakeholders want to cram into these tiny containers? Gail will shows you how to apply essential design concepts like progressive disclosure, complexity masking, and linear pathways to create the perception of simplicity for your users. Broaden your strategies for getting all those features that your stakeholders ask for with a design simple enough for your dad to understand.