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Newspaper gagan pareek


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newspaper , market research

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Newspaper gagan pareek

  1. 1. Market research Project on Newspaper industry<br />By: <br />Gagan Pareek <br /> & <br />Harish Nath<br />
  2. 2. Objectives of study: <br />Current Scenario.<br />Our understanding of the category.<br />Reading habits and preferences.<br />Strength and weaknesses of the major brands.<br />Suggestions for a new launch in this category.<br />
  3. 3. Properties of Product and current SCENARIO <br />Highly perishable.<br />Highly dependent on distribution network.<br />Time bound.<br />Regional preferences.<br />Language barriers.<br />Completely different revenue model.<br />Average time spent minutes/week<br />
  4. 4. Major features of study:<br />Nature of the study: Primary Research<br />Target population : Youth population(age 25 – 40)<br />Sample size: 50 Youth<br />Coverage: Bangalore<br />Location of Survey: CCDs<br />Selection procedure: Random<br />Method of Interview: Face to Face<br />Duration: 2 Days<br />
  5. 5. Influential Variables:<br />Background Variables<br />Name<br />Age<br />Sex<br />Education<br />Reading Habit Variables<br />Buying Pattern<br />Frequency<br />Time<br />Section of interest<br />Home Variables<br />Home Influence<br />Mother tongue<br />Future Goals<br />Availability<br />
  6. 6. Prominent newspapers in Bangalore:<br />TOI<br />The Hindu<br />Business Standard<br />Economic Times<br />HT<br />Bangalore Mirror<br />E-Sanjay<br />Deccan Herald<br />The Telegraph<br />Mint<br />Other Kannada papers<br />
  7. 7. Brand Recall:<br />Ist Brand Recall<br />IInd Brand Recall<br />IIIrd Brand Recall<br />
  8. 8. what People Buy ?<br />
  9. 9. Interests:<br />
  10. 10. Conclusion:<br />Untapped Market<br />Suggestions for a new launch:<br />Newspaper should adopt set top box strategy.<br />
  11. 11. Thank You<br />