Social media strategiesSocial media strategiesand tactics for your joband tactics for your jobsearchsearch
Philippe GadeynePhilippe GadeyneSpinnaker MarketingSpinnaker MarketingSocial Media from strategy toSocial Media from strat...
Network In Your CityNetwork In Your CityFind BusinessFind BusinessandandCareer networking eventsCareer networking eventsin...
I am looking for a job,I am looking for a job,What is social mediaWhat is social mediaWhy should I care?Why should I care?...
What is social media?What is social media?Social media is the leveraging of socialSocial media is the leveraging of social...
Why should I care?Why should I care?
Recruiters use of social media forRecruiters use of social media forrecruitingrecruiting
What platforms do they useWhat platforms do they use
Have hired a candidate identifiedHave hired a candidate identifiedthrough social mediathrough social media
Social network used to hireSocial network used to hirecandidatescandidates
Did they review social mediaDid they review social mediaprofilesprofiles
How did they reactHow did they react
How did you get your current job?How did you get your current job?
How did you find your favorite jobHow did you find your favorite job
Why do recruiters use socialWhy do recruiters use socialnetworksnetworks 77% Reach passive job seekers77% Reach passive j...
In what candidate source will yourIn what candidate source will yourcompany invest more?company invest more? 76% Employee...
In what candidate source will yourIn what candidate source will yourcompany invest less?company invest less? 72% Outside ...
What % of your company’sWhat % of your company’svacancies are listed on job boardsvacancies are listed on job boards57%57%
What does that mean for you?What does that mean for you?More jobs will be filled through live andMore jobs will be filled ...
Social job searchstrategies and tactics
Social media is not a magicSocial media is not a magicwandwandintegrating it in your overall jobsearch strategyIs critical
What happens in Vegas…Ends up on social media…What you don’t knowCould hurt your job search
What do I do?Reputation monitoringReputation monitoringReputation management
HowHow do I do thatdo I do that
Google AlertsGoogle Alerts
Social MentionSocial Mention
Other monitoring toolsOther monitoring tools TwitterTwitter TweetdeckTweetdeck HootsuiteHootsuite
MonitorMonitor Your nameYour name Variations on your nameVariations on your name Target companiesTarget companies Targ...
If you already have social mediaIf you already have social mediaprofilesprofilesClean them upClean them upCheck your priva...
Understanding the platforms inUnderstanding the platforms inrelation to your job searchrelation to your job search
LinkedInFacebookGoogle+TwitterYouTubeSlideshareBlogsWebsite
Create your profilesCreate your profiles
TwitterTwitter
Optimize your profilesOptimize your profiles
It’s all about SEOIt’s all about SEOCompanies optimize their websites to beCompanies optimize their websites to befound ea...
 Make your profiles searchableMake your profiles searchable Open them to the publicOpen them to the public Make it easy...
Establish your expertiseEstablish your expertise
 Use keywordsUse keywords Craft your professional headlineCraft your professional headline Craft your custom LinkedIn u...
Who can remember or enter without typoWho can remember or enter without typohttp://www.linkedin.com/pub/steve-costello/9/6...
 Add schoolsAdd schools Add specialtiesAdd specialties Add publications, patents, certificationsAdd publications, paten...
Ask for recommendationsAsk for recommendations
Testimonials (AKATestimonials (AKArecommendations) are the mostrecommendations) are the mostpowerful form of advertising, ...
 Publish a blogPublish a blog Publish a vlogPublish a vlog Use updates at least dailyUse updates at least daily Partic...
How do I select discussion groupsHow do I select discussion groups
Discussion groupsDiscussion groups Find groups related to your field or interestFind groups related to your field or inte...
Develop your networkDevelop your network
StrategicallyStrategically
Building your networkBuilding your networkOnline networking is only the first step.Online networking is only the first ste...
Make a list ofMake a list of Who you knowWho you know Who you work withWho you work with Who you do business withWho yo...
Assess your contactsAssess your contactsDo they belong on your job relatedDo they belong on your job relatedsocial media p...
On LinkedInOn LinkedIn
Use search toolsUse search tools
Find, follow, inviteFind, follow, inviteAdvanced searchAdvanced searchCompaniesCompaniesPeoplePeopleJobsJobsDiscussion...
On FacebookOn Facebook
Like Facebook corporate job accountsFollow company accountsFollow industry influencersFollow recruiters and hiring man...
Other toolsOther tools BranchoutBranchout BeknownBeknown
On TwitterOn Twitter
Twitter toolsTwitter tools TwellowTwellow WefollowWefollow TweetfindTweetfind Tweetdeck directoryTweetdeck directory ...
TweetdeckTweetdeck
HootsuiteHootsuite
Inviting Dos and Don’tsInviting Dos and Don’ts
Who can you invite?Who can you invite? People you knowPeople you know People whom you have a connection to:People whom y...
Don’tsDon’ts• Send direct invitations people you don’t knowSend direct invitations people you don’t knowand/or have not co...
DosDos• Remind them of who you are and how you knowRemind them of who you are and how you knowthemthem• If they are in one...
Use available tools to automate and trackUse available tools to automate and trackyour effortyour effort
Organize your databasesOrganize your databases Email is one of the ways to keep in touchEmail is one of the ways to keep ...
Segmenting your LinkedInSegmenting your LinkedIndatabasedatabaseWith tagsWith tags
Segmenting your FacebookSegmenting your FacebookDatabaseDatabaseUsing ListsUsing Lists
Segmenting your TwitterSegmenting your TwitterdatabasedatabaseUsing ListsUsing Lists
Using Twitter to find jobsUsing Twitter to find jobs
Tweetmyjobs.comTweetmyjobs.com
TwitjobsTwitjobs
TweetajobTweetajob
TwitjobsearchTwitjobsearch
Research companies and recruitersResearch companies and recruiters SearchSearch ListenListen Read feedsRead feeds Read...
RespondRespond
Out of sight out of mind: Stayingfront and center
 Updates/posts/tweets inform your networkUpdates/posts/tweets inform your networkof your activitiesof your activities Th...
Integrate your traditional jobIntegrate your traditional jobsearch and social job searchsearch and social job searchAdd yo...
““If you do not like change,If you do not like change,you will like irrelevancy even less”you will like irrelevancy even l...
Accept new technologiesAccept new technologiesLearn themLearn themUse them.Use them.
Your relevancy in the job marketYour relevancy in the job marketis at stakeis at stake
Special offerSpecial offerI will spend 3 hours with 2 of youI will spend 3 hours with 2 of youNo chargeNo chargeConnect wi...
Connect with meConnect with meLinkedIn.com/in/pgadeyneLinkedIn.com/in/pgadeyneFacebook.com/SpinnakerMarketingFacebook.com/...
The presentation, PDF and resources linksThe presentation, PDF and resources linkswill be available onwill be available on...
Philippe GadeynePhilippe GadeynePhilippe GadeynePhilippe GadeyneSpinnaker MarketingSpinnaker MarketingSocial Media from st...
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
Social media strategies and tactics for the job search
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Social media strategies and tactics for the job search

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Recruiters and hiring managers are increasingly using social media to reach out to candidates.

In 2012, 92% of recruiters surveyed by Jobvite stated that they used social media to support their recruitment effort, 73% stated that they hired a candidate identified through social media

This workshop is designed tol help job seekers understand and leverage social media platforms to harness this growing trend

Key topics:

What is social media?
Understanding social recruiting/social job search
Understanding the main platforms in the context of the job search
Social job search strategies and tactics
What happens in Vegas… ends up on social media, find out what may hurt your search
Integrating social media in your overall job search strategy
Identifying the platforms that fit your job search strategy
Developing and managing your online brand
Segmenting your databases to target your audiences
Optimizing your profile for searches
Establishing your expertise
Strategically growing your network
Out of sight out of mind: Staying front and center
Tools to help you maximize your social media time

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Social media strategies and tactics for the job search

  1. 1. Social media strategiesSocial media strategiesand tactics for your joband tactics for your jobsearchsearch
  2. 2. Philippe GadeynePhilippe GadeyneSpinnaker MarketingSpinnaker MarketingSocial Media from strategy toSocial Media from strategy toimplementationimplementation760-884-8081760-884-8081pgadeyne@spinnakermarcom.compgadeyne@spinnakermarcom.com
  3. 3. Network In Your CityNetwork In Your CityFind BusinessFind BusinessandandCareer networking eventsCareer networking eventsin your neighborhoodin your neighborhoodwww.NetworkInYourCity.comwww.NetworkInYourCity.com
  4. 4. I am looking for a job,I am looking for a job,What is social mediaWhat is social mediaWhy should I care?Why should I care?Philippe Gadeyne: Social Media from strategy to implementationPhilippe Gadeyne: Social Media from strategy to implementation
  5. 5. What is social media?What is social media?Social media is the leveraging of socialSocial media is the leveraging of socialtechnology to maximize exposure, createtechnology to maximize exposure, createnetworking opportunities, build relationshipsnetworking opportunities, build relationshipsand create job opportunitiesand create job opportunities
  6. 6. Why should I care?Why should I care?
  7. 7. Recruiters use of social media forRecruiters use of social media forrecruitingrecruiting
  8. 8. What platforms do they useWhat platforms do they use
  9. 9. Have hired a candidate identifiedHave hired a candidate identifiedthrough social mediathrough social media
  10. 10. Social network used to hireSocial network used to hirecandidatescandidates
  11. 11. Did they review social mediaDid they review social mediaprofilesprofiles
  12. 12. How did they reactHow did they react
  13. 13. How did you get your current job?How did you get your current job?
  14. 14. How did you find your favorite jobHow did you find your favorite job
  15. 15. Why do recruiters use socialWhy do recruiters use socialnetworksnetworks 77% Reach passive job seekers77% Reach passive job seekers 74% Lower cost74% Lower cost 72% Source of hard to find skills and72% Source of hard to find skills andexperienceexperience 72% Good way to find target candidates72% Good way to find target candidates 60% Identify potential candidates before a60% Identify potential candidates before arequisition opensrequisition opens
  16. 16. In what candidate source will yourIn what candidate source will yourcompany invest more?company invest more? 76% Employee referrals76% Employee referrals 72% Social networks72% Social networks 64% Corporate career sites64% Corporate career sites
  17. 17. In what candidate source will yourIn what candidate source will yourcompany invest less?company invest less? 72% Outside recruiters/search firms72% Outside recruiters/search firms 57% Job boards57% Job boards
  18. 18. What % of your company’sWhat % of your company’svacancies are listed on job boardsvacancies are listed on job boards57%57%
  19. 19. What does that mean for you?What does that mean for you?More jobs will be filled through live andMore jobs will be filled through live andonline networkingonline networkingJob Boards will become more and moreJob Boards will become more and moreirrelevantirrelevant
  20. 20. Social job searchstrategies and tactics
  21. 21. Social media is not a magicSocial media is not a magicwandwandintegrating it in your overall jobsearch strategyIs critical
  22. 22. What happens in Vegas…Ends up on social media…What you don’t knowCould hurt your job search
  23. 23. What do I do?Reputation monitoringReputation monitoringReputation management
  24. 24. HowHow do I do thatdo I do that
  25. 25. Google AlertsGoogle Alerts
  26. 26. Social MentionSocial Mention
  27. 27. Other monitoring toolsOther monitoring tools TwitterTwitter TweetdeckTweetdeck HootsuiteHootsuite
  28. 28. MonitorMonitor Your nameYour name Variations on your nameVariations on your name Target companiesTarget companies Target products/servicesTarget products/services RecruitersRecruiters Hiring managersHiring managers Key company employeesKey company employees
  29. 29. If you already have social mediaIf you already have social mediaprofilesprofilesClean them upClean them upCheck your privacy settingsCheck your privacy settingsActively monitor the feedsActively monitor the feeds
  30. 30. Understanding the platforms inUnderstanding the platforms inrelation to your job searchrelation to your job search
  31. 31. LinkedInFacebookGoogle+TwitterYouTubeSlideshareBlogsWebsite
  32. 32. Create your profilesCreate your profiles
  33. 33. TwitterTwitter
  34. 34. Optimize your profilesOptimize your profiles
  35. 35. It’s all about SEOIt’s all about SEOCompanies optimize their websites to beCompanies optimize their websites to befound easilyfound easilyConsumers do not want to spend a lot oftime time looking for what they wantNeither do recruiters
  36. 36.  Make your profiles searchableMake your profiles searchable Open them to the publicOpen them to the public Make it easy for recruiters to contact youMake it easy for recruiters to contact you Make it easy for others to share yourMake it easy for others to share yourprofileprofile Use keywords in your summaryUse keywords in your summary Use keywords in your experienceUse keywords in your experience
  37. 37. Establish your expertiseEstablish your expertise
  38. 38.  Use keywordsUse keywords Craft your professional headlineCraft your professional headline Craft your custom LinkedIn urlCraft your custom LinkedIn url
  39. 39. Who can remember or enter without typoWho can remember or enter without typohttp://www.linkedin.com/pub/steve-costello/9/696/a01http://www.linkedin.com/pub/steve-costello/9/696/a01Custom url:Custom url:http://www.linkedin.com/in/steve-costellohttp://www.linkedin.com/in/steve-costello
  40. 40.  Add schoolsAdd schools Add specialtiesAdd specialties Add publications, patents, certificationsAdd publications, patents, certifications Add projectsAdd projects
  41. 41. Ask for recommendationsAsk for recommendations
  42. 42. Testimonials (AKATestimonials (AKArecommendations) are the mostrecommendations) are the mostpowerful form of advertising, theypowerful form of advertising, theybuild credibilitybuild credibility Don’t abuse themDon’t abuse them Be specific, recommendations have a purpose; making aBe specific, recommendations have a purpose; making apointpoint Guide the person you ask the recommendation to, do notGuide the person you ask the recommendation to, do notwrite it for him/herwrite it for him/her If the recommendation you receive does not satisfy you,If the recommendation you receive does not satisfy you,you can send it back and ask the sender to modify it,you can send it back and ask the sender to modify it,again, be specific when you do so.again, be specific when you do so. Large number of reciprocal recommendations destroyLarge number of reciprocal recommendations destroycredibility.credibility.
  43. 43.  Publish a blogPublish a blog Publish a vlogPublish a vlog Use updates at least dailyUse updates at least daily Participate in group discussionsParticipate in group discussions Create discussions groupsCreate discussions groups
  44. 44. How do I select discussion groupsHow do I select discussion groups
  45. 45. Discussion groupsDiscussion groups Find groups related to your field or interestFind groups related to your field or interest(personal and professional)(personal and professional) Look for large group with activeLook for large group with activediscussions for maximum exposurediscussions for maximum exposure Participate by bringing value to theParticipate by bringing value to theconversation to establish and advertiseconversation to establish and advertiseyour expertiseyour expertise Engage influencersEngage influencers
  46. 46. Develop your networkDevelop your network
  47. 47. StrategicallyStrategically
  48. 48. Building your networkBuilding your networkOnline networking is only the first step.Online networking is only the first step.As much as you can, try to move fromAs much as you can, try to move from“online” to “in person”, face to face or over“online” to “in person”, face to face or overthe telephonethe telephoneUnless you are marketing something, it’s notUnless you are marketing something, it’s nota game of number, it’s about relationships,a game of number, it’s about relationships,quality and about leveragingquality and about leveraging
  49. 49. Make a list ofMake a list of Who you knowWho you know Who you work withWho you work with Who you do business withWho you do business with Who you socialize withWho you socialize with
  50. 50. Assess your contactsAssess your contactsDo they belong on your job relatedDo they belong on your job relatedsocial media platform?social media platform?Don’t prejudgeDon’t prejudgeInvite them to join your socialInvite them to join your socialmedia job searchmedia job search
  51. 51. On LinkedInOn LinkedIn
  52. 52. Use search toolsUse search tools
  53. 53. Find, follow, inviteFind, follow, inviteAdvanced searchAdvanced searchCompaniesCompaniesPeoplePeopleJobsJobsDiscussion groupsDiscussion groupsConnect your email address booksConnect your email address books
  54. 54. On FacebookOn Facebook
  55. 55. Like Facebook corporate job accountsFollow company accountsFollow industry influencersFollow recruiters and hiring managers
  56. 56. Other toolsOther tools BranchoutBranchout BeknownBeknown
  57. 57. On TwitterOn Twitter
  58. 58. Twitter toolsTwitter tools TwellowTwellow WefollowWefollow TweetfindTweetfind Tweetdeck directoryTweetdeck directory Hootsuite directoryHootsuite directory Other’s listsOther’s lists LinkedIn profilesLinkedIn profiles
  59. 59. TweetdeckTweetdeck
  60. 60. HootsuiteHootsuite
  61. 61. Inviting Dos and Don’tsInviting Dos and Don’ts
  62. 62. Who can you invite?Who can you invite? People you knowPeople you know People whom you have a connection to:People whom you have a connection to:WorkWorkSocial groupSocial groupSchoolSchool People in the discussion groups youPeople in the discussion groups youbelong tobelong to 22ndndconnections through introductionconnections through introduction
  63. 63. Don’tsDon’ts• Send direct invitations people you don’t knowSend direct invitations people you don’t knowand/or have not communicated withand/or have not communicated with• Don’t use false reasons to go around LinkedINDon’t use false reasons to go around LinkedINrules such as using “friend” as a reason when yourules such as using “friend” as a reason when youare notare not• Use the generic invitationUse the generic invitation• Try to ask them or sell them something in yourTry to ask them or sell them something in yourinvitation, it’s a “Pay it forward” system.invitation, it’s a “Pay it forward” system.
  64. 64. DosDos• Remind them of who you are and how you knowRemind them of who you are and how you knowthemthem• If they are in one of your connections’ network, askIf they are in one of your connections’ network, askyour connection to help you connectyour connection to help you connect• If you do not know that person, and have no 2If you do not know that person, and have no 2ndndconnection, participate in discussion group andconnection, participate in discussion group andengage the person you want to invite before youengage the person you want to invite before youinvite her/himinvite her/him
  65. 65. Use available tools to automate and trackUse available tools to automate and trackyour effortyour effort
  66. 66. Organize your databasesOrganize your databases Email is one of the ways to keep in touchEmail is one of the ways to keep in touchwith a lot of contactswith a lot of contacts To be effective, your communication hasTo be effective, your communication hasto be relevantto be relevant Segment your databaseSegment your database
  67. 67. Segmenting your LinkedInSegmenting your LinkedIndatabasedatabaseWith tagsWith tags
  68. 68. Segmenting your FacebookSegmenting your FacebookDatabaseDatabaseUsing ListsUsing Lists
  69. 69. Segmenting your TwitterSegmenting your TwitterdatabasedatabaseUsing ListsUsing Lists
  70. 70. Using Twitter to find jobsUsing Twitter to find jobs
  71. 71. Tweetmyjobs.comTweetmyjobs.com
  72. 72. TwitjobsTwitjobs
  73. 73. TweetajobTweetajob
  74. 74. TwitjobsearchTwitjobsearch
  75. 75. Research companies and recruitersResearch companies and recruiters SearchSearch ListenListen Read feedsRead feeds Read articlesRead articles
  76. 76. RespondRespond
  77. 77. Out of sight out of mind: Stayingfront and center
  78. 78.  Updates/posts/tweets inform your networkUpdates/posts/tweets inform your networkof your activitiesof your activities They shows you are proactiveThey shows you are proactive Make them relevantMake them relevant Updates are not just professionalUpdates are not just professional Updates show up on your connections’Updates show up on your connections’home page/wall/feed, they keep youhome page/wall/feed, they keep you“alive”“alive”
  79. 79. Integrate your traditional jobIntegrate your traditional jobsearch and social job searchsearch and social job searchAdd your social media platforms toBusiness cardsResumesMarketing materialEmail signatureIntegrate social sharing on your website andblog
  80. 80. ““If you do not like change,If you do not like change,you will like irrelevancy even less”you will like irrelevancy even less”General Eric ShinsekiGeneral Eric Shinseki
  81. 81. Accept new technologiesAccept new technologiesLearn themLearn themUse them.Use them.
  82. 82. Your relevancy in the job marketYour relevancy in the job marketis at stakeis at stake
  83. 83. Special offerSpecial offerI will spend 3 hours with 2 of youI will spend 3 hours with 2 of youNo chargeNo chargeConnect with me on LinkedIn*Connect with me on LinkedIn*Follow my Facebook pageFollow my Facebook page*has to be done the right way*has to be done the right way
  84. 84. Connect with meConnect with meLinkedIn.com/in/pgadeyneLinkedIn.com/in/pgadeyneFacebook.com/SpinnakerMarketingFacebook.com/SpinnakerMarketingTwitter.com/SpinMktgTwitter.com/SpinMktg
  85. 85. The presentation, PDF and resources linksThe presentation, PDF and resources linkswill be available onwill be available onSpinnakerMarcom.comSpinnakerMarcom.com
  86. 86. Philippe GadeynePhilippe GadeynePhilippe GadeynePhilippe GadeyneSpinnaker MarketingSpinnaker MarketingSocial Media from strategy to implementationSocial Media from strategy to implementation760-884-8081760-884-8081pgadeyne@spinnakermarcom.compgadeyne@spinnakermarcom.com

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