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Satellite Outreach: Getting Community Organizations to Work for You

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Presenter: Don Gaicomini.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2017.
Discusses the Gwinnett County Public Library’s on-going effort to establish passive partnerships in order to increase programming, raise awareness of library resources,
and continually do more with less.

Published in: Education
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Satellite Outreach: Getting Community Organizations to Work for You

  1. 1. Satellite Outreach: Getting Community Organizations to Work for You
  2. 2. 5,083,98 5 2,756,01 9Items Circulated Customer Visits 500,000+ 373,99 9 22,606 Total Active Cards Program Attendance Adult & Teen Volunteer Hours
  3. 3. Strategic Plan
  4. 4. Daycares Preschools Elementary Schools Middle Schools High Schools City Halls Senior Living Facilities Nonprofits Community Centers Business Associations Colleges Churches Hospitals/Medical Facilities Cultural Organizations YMCAs Chess Clubs Farmer’s Markets Music Organizations Artist Colonies Historical Societies Mineral Societies Private Businesses AARP Apartment Complexes Museums Sports Organizations Parks Aquatic Centers Emergency Services GCPL IN THE COMMUNITY
  5. 5. WHAT IS OUTREACH ?Outreach is an extension of our resources and of our influence into the community.
  6. 6. WHAT IS OUTREACH? Non-library groups promoting library resources with little or no involvement from library staff. SATELLITE
  7. 7. Use the Library! Use the Library! Use the Library! Use the Library! Use the Library! Use the Library!
  8. 8. SATELLITE MARKETING Active Passive ● Public Schools ● Focus + Fragile Kids ● SPECTRUM - Autism Support Group ● International Newcomer Center ● Radio Stations ● Gwinnett Medical ● Consulates ● Parks Department ● Swimming Pools ● Preschools ● Senior Centers ● YMCAs ● Asian American Resource Center
  9. 9. SATELLITE PROGRAMMING Active Passive ● Too Cool for School Homeschoolers ● Colors of the Rainbow ● School Clubs ● SPECTRUM - Autism Support Group ● Translation Nation ● GCPS Lynda.com Training ● Tracking Reading through Beanstack ● Digital Resource Scavenger Hunt ● Mango Lessons in ESL Classes
  10. 10. Why Is This Worth My Time?
  11. 11. Raise Awareness of Library Resources Reach More People With Less Effort Snowball Effect
  12. 12. HOW TO START?
  13. 13. HAVE CONFIDENCE IN YOUR PRODUCT BECOME A LIBRARY EVANGELIS T &
  14. 14. State Your Shared Mission, Vision, & Values and Find Community Partners EDUCATION COMMUNITY DEVELOPMENT HEALTH EQUAL OPPORTUNITY LIFELONG LEARNING FITNESS
  15. 15. Emphasize Your Common Goals The PATH Project serves Gwinnett’s bilingual population, and the Rainbow Village serves kids who are from families who are trying to regain their footing after being homeless. These are specific populations that the library is already striving to serve. When fostering relationships with these organizations, it was helpful to point out that we have many of the same objectives. - Sarah Martin Youth Services Specialist
  16. 16. ● Where do your goals and your target’s goals intersect? ● How old is your target audience? ● What vocabulary does your target group use? TAILOR YOUR MESSAGE ● How can your program help your target achieve their goals? ● Can your program save your target group time? If not, how could it? ● Can you assist with something your target group is already doing?
  17. 17. HOW DO I ACTUALLY MAKE THIS Happen? 6 RULES WE HEAR FROM EVERYONE
  18. 18. 1 2 3 4 5 CREATE AN OPEN LINE OF COMMUNICATION LISTEN AND BE F L E X I B L E GIVE AMPLE DETAILS Follow Through on EVERYTHIN KEEP RECORDS FOLLOW UP 6
  19. 19. Yes, and...
  20. 20. April Wednesda y 10 AM 1 Library Expo 2017 12 Multilingual Storytimes 10:30 & 12:30 Crafts Library Tours Technology Demos Digital Guides Cultural Displays Presented By: Guides Available In: Spanish Hindi Bulgarian Vietnamese Urdu Amharic And more Get to know your library! get to know your community! Lilburn library 4817 Church St NW, Lilburn, GA 30047
  21. 21. Don Giacomini Youth Services Specialist dgiacomini@gwinnettpl.org 770.277.6006

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