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Helping Entrepreneurs: Getting the Most out of Government Information

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Presenter: Patricia Kenly.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/06/2017.
Presentation discusses effective use of free government resources for small business.

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Helping Entrepreneurs: Getting the Most out of Government Information

  1. 1. Helping Entrepreneurs: Getting the Most out of Government Information October 6, 2017, 11:15am Patricia Kenly, Georgia Institute of Technology 1
  2. 2. BUSINESS PLANS • An entrepreneur will use this to get a bank or angel investor to get a loan or to get funding for his/her company • Key parts – financials (current; expected) ; marketing analysis; competitors ; locations (and why), startup costs, and more Note: the series Business Plans Handbook (37 vols. , more added each yr.), from Gale, has actual business plans 2
  3. 3. https://www.sba.gov/business-guide 3
  4. 4. • SBA • Business guide online, with templates for business plans • Loans • SCORE – Service Corps of Retired Executives – • FREE business consulting and mentoring • Workshops and webinars (a charge for some events) • Templates (online) for business plans and financial statements https://www.sba.gov/ Small Business Administration (SBA) 4
  5. 5. SCORE 5
  6. 6. SBA workshop 6
  7. 7. Finding brief demographic info. • QuickFacts – from the Census Bureau. Available for : zip codes; cities; counties; states • My Congressional District – also from the Census Bureau Commercial sources of (some) free info., by zip code: ESRI Claritas – “My Best Segments” Note: these two databases have much more that is available – for a fee – and, some library databases incorporate these as add-on modules 7
  8. 8. https://www.census.gov/mycd/ Demographics of Congressional Districts 8
  9. 9. https://www.census.gov/quickfacts/GA Note: because population is less than 65,000 – much will NOT be available for 2016 9
  10. 10. ESRI – zip code info. (some is free) http://www.esri.com/data/esri_data/ziptapestry 90210 10
  11. 11. 90210 11
  12. 12. 90210 12
  13. 13. https://segmentationsolutions.nielsen.com/mybestsegments/ Default.jsp?ID=20 Claritas – “My Best Segments” 90210 13
  14. 14. Movers & Shakers 90210 14
  15. 15. 15
  16. 16. Census Bureau The Bureau does much more than the Decennial Census ! It conducts more than 100 surveys and censuses each year. • Much data is on American FactFinder database – https://factfinder.census.gov/ • American Community Survey • American Housing Survey – biennial; sponsored by HUD • Economic Census – every 5 years • Business Patterns -- annual (aka “County Business Patterns”) • Annual Survey of Manufactures • Nonemployer Statistics [i.e., a sole proprietor] 16
  17. 17. American Community Survey (ACS) – from Census Bureau • On-going • Focuses on social, economic, housing, and demographic characteristics • Largest household survey in the U.S. (annual size of approx. 3 million) • Conducted by mail, telephone, and personal visits -- random sample • “tells us what the population looks like & how it lives” • Tip: search with “Subject Tables”, at: https://www.census.gov/acs/www/data-tables-and-tools/subject-tables/ 17
  18. 18. American Community Survey – cont’d. 1-year estimates for areas with 65,000 or more population * 3-year estimates for areas with 20,000 or more population * recently discontinued -- new product is: “1-year supplemental estimates” … for areas with 20,00 or more 5-year estimates for all areas Data tip: do NOT combine/mix these separate datasets More on how/when to use: https://www.census.gov/programs-surveys/acs/about/information-guide.html 18
  19. 19. Census Bureau – cont’d. • Population Estimates • Monthly and Annual Retail Trade reports (with tables) • Census Business Builder – https://cbb.census.gov/sbe/# “online tool that provides customized data to help businesses and entrepreneurs meet their unique market goals” new/improved interface – released June 2017 new content – “ 44 American Community Survey socio-economic , housing, and demographic variables, 40 business variables from five Census Bureau economic surveys, and 60 variables on consumer spending from ESRI. 19
  20. 20. https://www.census.gov/data/data-tools/cbb.html One advantage of clicking from this site is the FAQs and How Tos 20
  21. 21. 21
  22. 22. Food Services selected 22
  23. 23. After entering zip code, 2 options: 23
  24. 24. This zip code is small, and with a huge mall, not as many housing units You may want to look at additional zip codes, or Census Tracts, or even a nearby city Dunwoody (city 24
  25. 25. Selected socioeconomic characteristics Selected housing characteristics 25
  26. 26. Why is Census Geography Important? • Census Bureau quote: [the Bureau] “doesn’t have a mandate to do ZIP Code mapping so we don’t claim that any ZIP product we have is definitive or complete” • ZIP Codes are designed to be linear postal delivery routes 26
  27. 27. ZIP Code; Census Tract • Example: The Buckhead branch of the Atlanta-Fulton Public Library system recently moved – ONE block over. This is in a different ZIP code area; but the SAME Census Tract. In this case, the Census Tract statistics are representative of the area around the library. 27
  28. 28. ZCTA® (ZIP Code Tabulation Areas) • Developed by the Census Bureau…“generalized area representations of the ZIP Code service areas” • In most instances the ZCTA code is the same as the ZIP Code ® for an area. • The Census Bureau took the most frequently occurring ZIP Code in an area for the ZCTA code. Some addresses will end up with a ZCTA code different from their ZIP Code. • Not stable over time • Frequently cross county and place boundaries • More info. at: https://www.census.gov/geo/reference/zctas.html 28
  29. 29. Census Tracts • Optimum size: 4,000 people in each tract ; 74,000 in U.S. and Puerto Rico – “small, relatively permanent statistical subdivisions of a county”, with similar demographic characteristics – determined by local committees – normally follow visible features (natural boundaries) – data collected every 5 years with the American Community Survey 29
  30. 30. Finding Census Tracts • American Factfinder – Advanced Search tab – then select, from left frame, Geographies -- 30
  31. 31. Finding Census Tracts – cont’d. • Then, select the “Map” tab and start typing an address: Select the address, then click on the magnifier icon to search. [note: this address is the Governor’s mansion] 391 west paces ferry 31
  32. 32. Census Tract #s displayed 32
  33. 33. Many tables of data available for 2015 33
  34. 34. Confidentiality and the Census • In order to protect privacy, the Census Bureau uses “data swapping” • Sample of households is selected and matched on a set of key variables with households in other areas that have similar characteristics (such as the same # adults ; same # children) • Often occurs within a neighboring area 34
  35. 35. Radius data – effective tool • No need to be concerned with political boundaries (county lines, state lines) • Can create your own custom area • Often used in business plans • Flexible choices – 1, 3, 10 miles, etc. • What do you need to get started? – latitude and longitude of a specific point 35
  36. 36. Finding lat./long. for addresses • Missouri Census Data Center – Circular Area Profiles 36
  37. 37. http://mcdc.missouri.edu/websas/caps10acsb.html New feature! 37
  38. 38. 38
  39. 39. AppLinks (also from Missouri Census Data Center) • Easy and quick – to find profiles of demographics of – • Census Tracts • ZCTAs https://census.missouri.edu/applinks/ 39
  40. 40. But note: Tract 99 is listed after 100… AppLinks 40
  41. 41. 41
  42. 42. Data from Dept. of Commerce, Bureau of Economic Analysis 42
  43. 43. Bureau of Economic Analysis (BEA) “Gross Domestic Product” for all states plus metro areas • 2016’s metro area info. just released -- select from right side of screen: • Tracks 13 broad industries (construction, government, finance/real estate, nondurable goods manufacturing, durable goods mfg., professional/business services… • Publishes “Survey of Current Business” – mostly tables, but also has some articles -- https://www.bea.gov/scb/ • Interactive data – new feature https://www.bea.gov/ 43
  44. 44. BEA – Who uses this information? GDP, national data – • White House and Congress to prepare budget estimates and projections. • Federal Reserve to set monetary policy. • Wall Street to provide primary indicators of national economic activity. • Business community to plan financial and investment strategies. 44
  45. 45. https://www.bea.gov/regional/ 45
  46. 46. Can choose to see this in a bar or line chart 46
  47. 47. Bureau of Labor Statistics https://www.bls.gov/ consider checking first its home page for Subjects, at: https://www.bls.gov/bls/proghome.htm • Consumer Price Index (CPI) • Consumer Expenditure Survey - https://www.bls.gov/cex/ • Monthly Labor Review 47
  48. 48. BLS – “Subjects” homepage: https://www.bls.gov/bls/proghome.htm 48
  49. 49. Regional Commissions in Georgia • There are 12 -- http://garc.ga.gov/ 49
  50. 50. Atlanta Regional Commission Data & Maps 50
  51. 51. Neighborhood Nexus, from the ARC 51
  52. 52. Can also export data 52
  53. 53. 53
  54. 54. Regional Commissions in Georgia – Coastal Regional Commission 54
  55. 55. Shows Census Tracts Glynn County, map for Population Density 55
  56. 56. Advantages of commercial databases • Augment the Census Bureau info. from the Economic Census with online company directory databases (many public library systems and university libraries subscribe). • Search more than one industry code at a time, and some can point you to indirect competitors (i.e., if your user wanted to open a “snack bar”, a supermarket sells snacks too…) • Do a radius search for direct and indirect competitors • And, a radius is ideal if there are boundaries (county line, Census Tract) • Demographics databases such as SimplyAnalytics allow much quicker/easier acess to this data…value-added 56
  57. 57. PATENTS & TRADEMARKS • U.S. Patent and Trademark Office (USPTO) – https://www.uspto.gov/ • USPTO has designated Patent & Trademark Resource Centers (PTRCs) throughout the U.S. – they offer free reference assistance to anyone, often conduct classes and host workshops, and provide access to USPTO databases and sources • Special website focused for Inventors and Entrepreneurs, at: https://www.uspto.gov/learning-and-resources/inventors- entrepreneurs-resources • Georgia Tech Library is the only PTRC in Georgia (note: libraries at Auburn and Clemson are also PTRCs) 57
  58. 58. USPTO – core resources • “General Information Concerning Patents” – 36 pages; updated 2014 https://www.uspto.gov/sites/default/files/inventors/edu-inf/BasicPatentGuide.pdf • Basic Facts about Trademarks” – also 36 pages; updated 2016 https://www.uspto.gov/sites/default/files/documents/BasicFacts.pdf • “The 7 Step Strategy” [for patent searching] https://www.uspto.gov/learning-and-resources/support-centers/patent-and- trademark-resource-centers-ptrc/resources/seven Or, use links to these from this USPTO website: https://www.uspto.gov/learning-and-resources/support-centers/patent-and- trademark-resource-centers-ptrc/ptrc-basic 58
  59. 59. Keeping Current • News releases – • BEA – https://bea.gov/ [select “Current Releases”, left frame] • BLS – “Economic Releases” tab; also, re Consumer Expenditure Survey, see its news releases at: https://www.bls.gov/cex/news.htm • Blogs – • BEA - https://blog.bea.gov/ • Business section of major newspapers • Periodical articles in trade magazines • Association websites (consider joining for access to more info.) 59
  60. 60. This presentation is available at : http://libguides.gatech.edu/government Presenter  Patricia Kenly, Business Reference Librarian and Government Documents Coordinator patricia.kenly@library.gatech.edu 60 60

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