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Lean Product Management – CAS 2018

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For years I told people to burn their roadmaps. Today I will explain what's our proposal to do it and with it maximize the chances to ship better products and be more successful faster.

Published in: Business

Lean Product Management – CAS 2018

  1. 1. Lean Product Management Gabriel Prat Masramon
  2. 2. Ok, I burned the roadmap, now what?
  3. 3. My background
  4. 4. Mexico Brazil Spain Italy Poland Turkey Makingthehealthcare experiencemorehuman 800 EMPLOYEES 30M UNIQUE USERS 2M DOCTORS 1M APPOINTMENTS
  5. 5. ~100 EMPLOYEES WARSAW BARCELONA 8 TEAMS Trust drawings from: https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/
  6. 6. How to prioritize? ♥ ♥
  7. 7. HiPPO HIGHEST PAID PERSON IN THE OFFICE
  8. 8. LVD LOUDEST VOICE DOMINATES
  9. 9. Rings a bell? ♥ ♥
  10. 10. Ok, so how to prioritize? And not die in the attempt
  11. 11. – Simon Sinek “People don’t buy what you do, people buy why you do it.” https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
  12. 12. Making the healthcare experience more human 1. START WITH WHY
  13. 13. 1. START WITH WHY We help patients find the perfect doctor and book an appointment in an easy way. Anytime, anywhere.
  14. 14. 1. START WITH WHY Let doctors focus on the only thing that matters: helping patients. We’ll do the rest.
  15. 15. – John Doerr “We can get back to the right track if we can and do measure what really matters.” https://www.ted.com/talks/john_doerr_why_the_secret_to_success_is_setting_the_right_goals
  16. 16. 2. PICK A NORTH STAR GOAL DIRECT MULTISIDED MARKETPLACE
  17. 17. Number of bookings 2. PICK A NORTH STAR GOAL
  18. 18. 3. RANK YOUR IDEAS IMPACT How much the metric will raise if the hypothesis is correct? CONFIDENCE How much evidence is supporting the hypothesis? EFFORT How much will it cost to validate the hypothesis? I C E
  19. 19. 3. ESTIMATING IMPACT How much this idea contributes to filling the gap from 0-10? Current state Goal
  20. 20. 3. GROWING CONFIDENCE 2 3 4 5 1 Internal idea Competition Market studies Support/sales Cust. interviews Qualitative res. Surveys Smoke tests A/B tests User tests Usage analytics Reality
  21. 21. 3. ESTIMATING EFFORT 3 4 52 2 5 5 3 3 6 37 How much does the smallest experiment that will grow the confidence level cost? 0-10
  22. 22. 4. RANK YOUR IDEAS www.elimpse.com WiP :)
  23. 23. – Sandra Sánchez “C’mon man, this is a roadmap”
  24. 24. NOT A ROADMAP Dynamic vs Committed Hypothesis vs Projects Ranking vs Dates Short vs Never Ending Collaborative vs Given
  25. 25. Prioritized! Now what?
  26. 26. – Eric Ries (Lean Startup) “Collect the maximum amount of validated learning from your customers with the least effort.” http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html
  27. 27. BACKGROUND EXPERIMENT REPORT FALSIFIABLE HYPOTHESES RESULTS VALIDATED LEARNING NEXT ACTION DETAILS Title: Created By: Date: NOW © Created by LeanStack LEARN MEASURE BUILD 5. TEST YOUR HYPOTHESIS
  28. 28. 01 Mission HoshinKanri:
 Objectives Indicators 02 I-C-E Scored ideabank Hypotheses 03 LeanStartup Customerdev. Agile Wewantatransparent andsharedmethodto prioritizeandexecute. OnethatMaximizes participationandwithit thechancesofshipping thebestideas. Summarizing
  29. 29. Thank you Have some feedback? Want to work with us? Please contact me!! @gabriprat http://bit.ly/burning-roadmaps Get the slides:

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