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Gabriel Rath: Social Media als Chance für Gründer.

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Diese Präsentation hielt ich am 17.11.2012 im Forum 3 der Gründermesse START in der Westfalenhalle in Dortmund.

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Gabriel Rath: Social Media als Chance für Gründer.

  1. 1. „Social Media als Chance für Gründer“Datum: 17.11.2012 // Speaker: Gabriel Rath 1
  2. 2. Agenda Was ist Social Media? 10 Gründe, warum Sienoch heute starten sollten. Fazit und Fragen. 2
  3. 3. Wer bin ich? 3
  4. 4. Gabriel RathDaddy // Rapper // BloggerCommunication Managerunitask solutions Gmbh Rostock gabrielrath.de twitter.com/gabrealness 4
  5. 5. 5
  6. 6. Was istSocial Media? 6
  7. 7. DefinitionSocial Media (auch Soziale Medien)bezeichnen digitale Medien und Technologien,die es Nutzern ermöglichen, sich untereinanderauszutauschen und mediale Inhalte einzelnoder in Gemeinschaft zu gestalten.(Quelle: Wikipedia) 7
  8. 8. Vielfalt 8
  9. 9. Die wichtigsten Netzwerke in Deutschland. 9
  10. 10. Social Networks sind angekommen. 10
  11. 11. Neue Entwicklungen und Technologienbieten neue Möglichkeiten für Ihr Marketing. 11
  12. 12. Are you ready? Die Kunst, sich als Gründer selbst zu vermarkten. 12
  13. 13. Erobern Sie Ihren Markt!13
  14. 14. 10 Gründe, warum Sie nochheute starten sollten. 14
  15. 15. 1. Die Nutzung von Facebook & Co kostet anfangs kein Geld. Überlegen Sie sich Ihre Ziele und starten Sie. 15
  16. 16. 2. Sie steigern Ihren Bekanntheitsgrad kontinuirlich. Bei Interessenten, Kunden, Medien und Partnern. 16
  17. 17. 3. Sie können sich online eine positive Reputation aufbauen und so eine eigene Marke etablieren. 17
  18. 18. 4. Der Wettbewerb schläft nicht. Sichern Sie sich Ihren Vorsprung, wenn Sie jetzt starten. 18
  19. 19. 5. Sie lernen Ihre Zielgruppe durch das Feedback besser kennen und können so 19 Angebot optimieren. Ihr
  20. 20. 6. Sie treffen Ihre zukünftigen Kunden dort,wo die sich ohnehin aufhalten. In den Netzwerken. 20
  21. 21. 7. Sie erhöhen den Traffic auf Ihrer Homepage. 21
  22. 22. 8. Durch ein Engagement in den Sozialen Netzwerken werden Sie besser bei Google gefunden. 22
  23. 23. 9. Sie sind flexibel. Bleiben Sie überIhr Smartphone immer auf dem Laufenden. 23
  24. 24. 10. Sie sind unabhängig von fremden Dienstleistern undveröffentlichen Ihren Content wann und wie Sie wollen. 24
  25. 25. Schön und gut, aber wie geht`s denn jetzt los? 25
  26. 26. Die Qual der Wahl. Wo hält Ihre Zielgruppe sich auf? 26
  27. 27. Starten Sie mit einer Facebook-Seite. 27
  28. 28. 28
  29. 29. Content is king.Infotainment ist das Stichwort. 29
  30. 30. „The best way to predict the future is to invent it.“ (Alan Kay, 1989) 30
  31. 31. Die Homepage als ZentrumIhres eigenen Social Networks. Homepage 31
  32. 32. FazitUm allerdings als Gründer mit seinem Unternehmen erfolgreich zu kommunizieren, bedarf es einer Zielsetzung und einer Planung. Social Media hat virale Potentiale, die man als Gründer auf keinen Fall ungenutzt lassen sollte. Herzstück ist und bleibt die Homepage, die man so aktuell und attraktiv wie möglich halten sollte. 32
  33. 33. Meeting Point: E 50 33
  34. 34. Vielen Dank. 34
  35. 35. Gabriel Rathgabriel.rath@unitask.deT: 0381 - 40 31 750facebook.com/gabriel.rathtwitter.com/gabrealnessgabrielrath.de 35

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