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COMPANY PRESENTATION
December 2016
the best way to your next home
ABOUT
PROPERATI
2012
founded
in Argentina and
incorporated in USA.
5
offices: Argentina,
Brazil, Chile, Mexico
and Bulgaria (IT)
33
employ...
PROPERATI REVENUES PER COUNTRY (NOV 16)
BRAZIL
143.6 M
68%
penetration MEXICO
89.2 M
68%
penetration
ARGENTINA
33 M
76%
pe...
UNIQUE VISITORS
Source: Google Analytics
SHARE OF SEO
TRAFFIC PER COUNTRY:
48% Argentina
61% Brazil
33% Mexico
20% Colombi...
PROPERTY LISTINGS
230
thousand
(Argentina)
1.2
million
(Brazil)
24thousand
(Colombia)
10thousand
(Chile)
248thousand
(Mexi...
OUR TEAM
GABRIEL GRUBER
CEO &
CO-FOUNDER
MARTÍN SARSALE
CTO &
CO-FOUNDER
Albert Aspani
VP of Sales
Alan Roñis
VP of Market...
PROPERATI
WEB
NO ADS, UPDATED STATS AND USEFUL TOOLS
blog.properati.com.ar/properati-tools
Our users can use
our “Preciometro”
tool to estimate the
price of their next
home.
P...
PROPERATI
MOBILE
MOBILE APP: Search on the go, find and valuate your next home!
www.properati.com/apps
OUR PERFORMANCE
BASED BUSINESS MODEL:
LEAD GENERATION
ITEM PAGE DETAIL: CONTACT FORM + QUESTIONS
CONTACT FORM
basic user data
QUESTIONS
to qualify the lead
1 2
LEAD INSIGHT EXAMPLE
EMAIL, CELL
AND WHATSAPP
verified
UNDERSTAND
the lead profile
NUMBER OF
CONTACTS
done through propera...
LEAD INSIGHT EXAMPLE
TIME ON SITE
SOFTWARE
which OS the user
is using
SOCIAL
PROFILES
public info
of the lead
USER PIC
PRO...
CHATERIX
REAL TIME
LEADS
HOT OR COLD LEADS?
0-3 hours
12+ hours
50%
30%
20%
60%
Response
Time
Buyers Sellers
RESPONSE TIME TO AN EMAIL
0-3 hours
12...
CHAT APPS ARE OPENED 9 TIMES PER DAY
Average Daily Session Frequency
Messaging Apps Vs. Average of All Apps
6 + OF TOP 10
...
CHAT BOT
FOR YOUR
WEBSITE
Increase up to 2x
the conversion
rate in your website
from visitors to leads.
Increase up to 50%...
CHATERIX: Chat bot for your website (example)1
Mariana (bot) transfers the chat
conversation to the sales team
(sends a push notification
to the Chaterix Seller App/Web)...
… and then it connects the user with the sales team!
CHATERIX: Seller Chat App2
CHATERIX: Seller Chat App & Web for Desktop2
PROPERATI
REAL ESTATE
MARKETPLACE
IN LATAM
COMPANY PRESENTATION
December 2016
GABRIEL GRUBER
CEO & CO-FOUNDER
gabriel@prop...
APPENDIX
Management
ALL OUR TEAM
Tech
Marketing Sales
Content/PR
and Admin
OUR OFFICES
ARGENTINA (HQ)
Castillo 1366, Palermo, Buenos Aires
argentina@properati.com.ar
www.properati.com.ar
BRAZIL
Rua...
PROPERATI
TIMELINE
2012-2017
2012
PROPERATI
LAUNCHED
TEAM
EXPANDS TO 6
EMPLOYESS
BRAZIL ALPHA
VERSION GOES
LIVE; ARGENTINA
HITS 60K LISTING
LANDMARK
AR...
300 K LISTED
PROPERTIES
IN BRAZIL
JUN
$10 K IN
REVENUES
MAY AUG
CHILE WEBSITE
AND LOCAL
OFFICE
LAUNCHED
NOV
$50 K IN
REVEN...
PROPERATI
CHAT APP
CUSTOMERS
ONLY
APR
NEW APP
IOS & ANDROID
JAN SEP
PRE-RELEASE
CHATERIX
(BETA)
CHATBOT
+ CHAT APP
AUG
NEW...
ABOUT LATAM
2020 LOOKS GREAT, BUT THE OPPORTUNITY IS TODAY:
Latam per capita consumer expenditure $6.740
(2.25x China, 6.6x India)
LAT...
BY 2020: Latam will have more smartphone users than
US population
Source: FNBOX
385M
Smartphone
users Latam
323M
US Popula...
HOW WILL 2020 LOOK?: Latam is closing the gap with the
advanced economies
Source: FNBOX
Internet Users
Mobile Internet Use...
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Properati Company Presentation

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Properati Company Presentation, December 2016.

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Properati Company Presentation

  1. 1. COMPANY PRESENTATION December 2016 the best way to your next home
  2. 2. ABOUT PROPERATI
  3. 3. 2012 founded in Argentina and incorporated in USA. 5 offices: Argentina, Brazil, Chile, Mexico and Bulgaria (IT) 33 employees 4.2 million dollars in funding 2.6 million visitors per Month 1.9 million listings 100 thousand leads per month 10 thousand realtors & construction companies PROPERATI NUMBERS
  4. 4. PROPERATI REVENUES PER COUNTRY (NOV 16) BRAZIL 143.6 M 68% penetration MEXICO 89.2 M 68% penetration ARGENTINA 33 M 76% penetration COLOMBIA 29 M 65% penetration PERU 22 M 65% penetration CHILE 14 M 75% penetration NUMBER OF INTERNET USERS IN LATAM
  5. 5. UNIQUE VISITORS Source: Google Analytics SHARE OF SEO TRAFFIC PER COUNTRY: 48% Argentina 61% Brazil 33% Mexico 20% Colombia 10% Chile TOTAL: 45%
  6. 6. PROPERTY LISTINGS 230 thousand (Argentina) 1.2 million (Brazil) 24thousand (Colombia) 10thousand (Chile) 248thousand (Mexico)
  7. 7. OUR TEAM GABRIEL GRUBER CEO & CO-FOUNDER MARTÍN SARSALE CTO & CO-FOUNDER Albert Aspani VP of Sales Alan Roñis VP of Marketing Marcial Calderón Chile Country Manager Héctor Mondragón Mexico Country Manager Management Team Board Members Pavel Ezekiev Ariel Arrieta Ariel Muslera Management Team & Board Members Alberto Lovigne VP of Finance Renato Orfaly Brazil Country Manager
  8. 8. PROPERATI WEB
  9. 9. NO ADS, UPDATED STATS AND USEFUL TOOLS
  10. 10. blog.properati.com.ar/properati-tools Our users can use our “Preciometro” tool to estimate the price of their next home. PROPERATI TOOLS
  11. 11. PROPERATI MOBILE
  12. 12. MOBILE APP: Search on the go, find and valuate your next home! www.properati.com/apps
  13. 13. OUR PERFORMANCE BASED BUSINESS MODEL: LEAD GENERATION
  14. 14. ITEM PAGE DETAIL: CONTACT FORM + QUESTIONS CONTACT FORM basic user data QUESTIONS to qualify the lead 1 2
  15. 15. LEAD INSIGHT EXAMPLE EMAIL, CELL AND WHATSAPP verified UNDERSTAND the lead profile NUMBER OF CONTACTS done through properati TYPE OF PROPERTY where the user made contacts NEIGHBORHOODS where the user made contacts UNIQUE URL with all the lead insights info WHEN the user made the leads CHARTS to better understand the data WHAT type of property
  16. 16. LEAD INSIGHT EXAMPLE TIME ON SITE SOFTWARE which OS the user is using SOCIAL PROFILES public info of the lead USER PIC PROFILE of your lead CHARTS to understand better the timing of the user HEAT MAP off all the user searches
  17. 17. CHATERIX REAL TIME LEADS
  18. 18. HOT OR COLD LEADS? 0-3 hours 12+ hours 50% 30% 20% 60% Response Time Buyers Sellers RESPONSE TIME TO AN EMAIL 0-3 hours 12+ hours 20% 60% 15% 70% Response Time Average World Cup 2014 THE RESPONSE OF SELLERS IS AFFECTED BY DIFFERENT CIRCUMSTANCES (Brazil) 10% 75% Carnival Source: Properati
  19. 19. CHAT APPS ARE OPENED 9 TIMES PER DAY Average Daily Session Frequency Messaging Apps Vs. Average of All Apps 6 + OF TOP 10 Source: Flurry Analytics and KCPB Facebook Whatsapp Messenger Instagram Line Viber Kakao Talk Clash of Clans WeChat Twitter 1 2 3 4 6 7 5 8 9 10 most used apps globally = Messaging Apps
  20. 20. CHAT BOT FOR YOUR WEBSITE Increase up to 2x the conversion rate in your website from visitors to leads. Increase up to 50% the conversion rate from leads to sales CHAT APP FOR YOUR SALES TEAM 1 2 INTRODUCING CHATERIX PLATFORM
  21. 21. CHATERIX: Chat bot for your website (example)1
  22. 22. Mariana (bot) transfers the chat conversation to the sales team (sends a push notification to the Chaterix Seller App/Web) Or otherwise she recommends other options to the user: CHATERIX: the chatbot starts the “conversation…”1
  23. 23. … and then it connects the user with the sales team!
  24. 24. CHATERIX: Seller Chat App2
  25. 25. CHATERIX: Seller Chat App & Web for Desktop2
  26. 26. PROPERATI REAL ESTATE MARKETPLACE IN LATAM COMPANY PRESENTATION December 2016 GABRIEL GRUBER CEO & CO-FOUNDER gabriel@properati.com properati.com | chaterix.com
  27. 27. APPENDIX
  28. 28. Management ALL OUR TEAM Tech Marketing Sales Content/PR and Admin
  29. 29. OUR OFFICES ARGENTINA (HQ) Castillo 1366, Palermo, Buenos Aires argentina@properati.com.ar www.properati.com.ar BRAZIL Rua Augusta 3000, Jardins, São Paulo brasil@properati.com.br www.properati.com.br MEXICO Álvaro Obregón 168, Colonia Roma, DF mexico@properati.com.mx www.properati.com.mx CHILE San Sebastián 2957, Las Condes, Santiago chile@properati.com.cl www.properati.cl BULGARIA (IT) Krum Popov str No.58, Sofia, Bulgaria info@chaterix.com www.chaterix.com
  30. 30. PROPERATI TIMELINE 2012-2017
  31. 31. 2012 PROPERATI LAUNCHED TEAM EXPANDS TO 6 EMPLOYESS BRAZIL ALPHA VERSION GOES LIVE; ARGENTINA HITS 60K LISTING LANDMARK ARGENTINA BETA VERSION GOES LIVE SEPMAY OCT NOV JAN FIRST PAYING CUSTOMER 2013 BRAZIL FULL SITE LAUNCHES FEB SEED ROUND: $200 K A $1M VALUATION MAY JUN BRAZIL HITS 100K LISTING LANDMARK MOBILE APP LAUNCHES: OPERATIONS CONSOLIDATED 2014 MEXICO WEB VERSION LAUNCHED JAN FEB BRAZIL OFFICE OPENED FIRST PAYING REALTOR BRAZIL APRDEC TIMELINE 2012-14
  32. 32. 300 K LISTED PROPERTIES IN BRAZIL JUN $10 K IN REVENUES MAY AUG CHILE WEBSITE AND LOCAL OFFICE LAUNCHED NOV $50 K IN REVENUES AND 450K VISITOR PER MONTH NOVJUL 20 EMPLOYEES SEP SERES A1: $2M AT $7M VALUATION DEC 30 EMPLOYEES AND 500 K LISTED PROPERTIES IN BRAZIL COLOMBIA WEBSITE LAUNCHED AND NEW ANDROID APP OCT 2015 DECJAN IOS APP LAUNCHED FEB CHILE FIRST PAYING REALTOR APR $100 K REVENUES SEP 1 M PROPERTIES LISTED SERES A2: $2M AT $16M VALUATION MEXICO OFFICE OPENED 2014 TIMELINE 2014-15
  33. 33. PROPERATI CHAT APP CUSTOMERS ONLY APR NEW APP IOS & ANDROID JAN SEP PRE-RELEASE CHATERIX (BETA) CHATBOT + CHAT APP AUG NEW MORTGAGE CALCULATOR OCT DEC 2017 JAN FEB MAR 2016 MICROSOFT AWARD FOR CHATERIX +2 M PROPERTIES LISTED OFFICIAL LAUNCH OF CHATERIX TO ALL LATAM WITH SaaS MODEL SELLING LEADS FOR MORTGAGES NEW ROUND OF FUNDING TO SCALE CHATERIX TIMELINE 2016-
  34. 34. ABOUT LATAM
  35. 35. 2020 LOOKS GREAT, BUT THE OPPORTUNITY IS TODAY: Latam per capita consumer expenditure $6.740 (2.25x China, 6.6x India) LATAM $4.2 TRILLION 623 Million CHINA $4.1 TRILLION 1.393 Million INDIA $1.3 TRILLION 1.282 Million Source: FNBOX
  36. 36. BY 2020: Latam will have more smartphone users than US population Source: FNBOX 385M Smartphone users Latam 323M US Population
  37. 37. HOW WILL 2020 LOOK?: Latam is closing the gap with the advanced economies Source: FNBOX Internet Users Mobile Internet Users B2C eCommerce Retail mCommerce Share of mCommerce Account in a financial institution 331.7 M 231 M $89.7 B - - 51.1% 414.3 M 395.4 M $366.9 B - - 74.7% 113.7 M 84.9 M $ 35 B $ 2.5 B 9.7% 68.1% 143.6 M 119.8 M $ 179.8 B $ 30.2 B 36.8% 83% 259.3 M 185.7 M $492.1 B $76.4 B 22% 93.6% 289.9 M 234.9 M $ 811.7 B $ 157.9 B 29% 96.6% 286 M 223.5 M $ 382.7 B - - 94.8% 312.4 M 297.1 M $ 567.8 B - - 97.8% 2015 2020 2015 2020 2015 2020 2015 2020 EU 1 2 3 4 5 6 LATAM BRAZIL US

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