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Apz prezentácia aj


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Kamien Slaski conference

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Apz prezentácia aj

  1. 1. International Congress of Social Economy 7-8-9 November 2011 in Kamień Ślaski Poland <ul><li>M itigat ion of S ocial I nequalities </li></ul><ul><li>and Social Exclusion Elimination </li></ul><ul><li>of Socially and Physically Disadvantage </li></ul><ul><li>People by Means of Social Economy </li></ul><ul><li>Anna Verešová </li></ul><ul><li>Gabriela Podolanová </li></ul><ul><li>Slovakia </li></ul>
  2. 2. Non profit organisation Áno pre život Rajecké Teplice, Slovakia
  3. 3. Introduction to activities of non-profit Slovak organization Áno pre život <ul><li>We also realise operate emergency housing facility of G ianna B .Molla from 1998 </li></ul><ul><li>Target groups: </li></ul><ul><li>Lonely pregnant women in need </li></ul><ul><li>L onely mothers with children – victims of violence </li></ul><ul><li>Families threatened by social exclusion </li></ul>
  4. 4. Activities of non profit organization Áno pre život <ul><li>provision of social services and social counseling </li></ul><ul><li>measures implementation of social protection of children and social guardianship for children and parents in solving educational problems or family problems </li></ul><ul><li>protection of human rights and fundamental freedoms </li></ul><ul><li>creation, development, protection, restoration and presentation of spiritual and cultural values </li></ul><ul><li>additional training and education of children and youth </li></ul><ul><li>provision of professional experience to university students </li></ul>
  5. 5. House of Gianna B. Molla <ul><li>Till the end of the year 2010 we helped to solute the crisis life situation for 486 persons, 206 women and 280 children </li></ul><ul><li>This year it is more then 40 persons </li></ul>
  6. 6. The Staff <ul><li>The organization currently employs 13 staff, of which 5 are employees with disabilities. </li></ul><ul><li>They work in a sheltered workplace. </li></ul><ul><li>Organization regurarly cooperates with </li></ul><ul><li>12 volunteers </li></ul>
  7. 7. The sheltered workplace
  8. 8. The sheltered workplace/ gift shop
  9. 9. Important donors in the projects <ul><li>Co operation Dutch Foundation for Central and Eastern Europe </li></ul><ul><li>Foundation Ja zum leben Switzerland </li></ul><ul><li>Foundation Renovabis Germany </li></ul><ul><li>European Social Fund, IS EQUAL </li></ul><ul><li>Financial Mechanism of the European Economic Area and Norwegian Financial Mechanism </li></ul>
  10. 10. Awards <ul><li>2008 - to mark the 10th anniversary organization won the Prize of Anton Neuwirth for the protection of life, which was awarded for his long professional work in favor of women in distress and their children </li></ul><ul><li>In the same year the organization received another award from the Slovak Humanitarian Council - Pri ze Gift of the year for 2008 </li></ul>
  11. 11. Awards in the year 2011 <ul><li>Organization was among the finalists nominated for the ERSTE Foundation Award for social integration </li></ul>
  12. 12. Success in 2011 <ul><li>Non-profit organization has met the selection criteria in international competition </li></ul><ul><li>NESsT Citi-2011 to promote social entrepreneurship. </li></ul>
  13. 13. Social entrepreneurship or socially responsible business <ul><li>„ Social entrepreneurship is a business whose primary goal isn´t a profit, but a broader social mission (lasting solution of social problems).&quot; </li></ul><ul><li>Wikipédia </li></ul>
  14. 14. Social entrepreneurship or socially responsible business <ul><li>„ Social entrepreneurship is an activity with primarily social objectives, where the economic surpluses are preferential reinvested in the business for the same purpose or in the development of the local community, as opposed to the need to maximize profits for the stakeholders, or owners.&quot; </li></ul><ul><li>Profesor Jacques Defourny </li></ul>
  15. 15. Social entrepreneurship or socially responsible business <ul><li>According to an international organization NESsT it is </li></ul><ul><li>„ T he business strategy designed to solve critical social problems in innovative ways to provide the professional products and services. The main objective is to achieve significant and sustainable social impact, strengthening the financial sustainability of the organization. &quot; </li></ul>
  16. 16. Social entrepreneurship or socially responsible business <ul><li>Professor Muhammad Yunus, Nobel Peace Prize laureate , who said that </li></ul><ul><li>social business that is really </li></ul><ul><li>- to look at the social problem </li></ul><ul><li>of business management view </li></ul>
  17. 17. How did our idea of social enterprise start up ? <ul><li>Between 2005 - 2007 we realized a project supported by the ESF EQUAL, when we first met with new forms of financing of NGOs through the implementation of the social economy elements </li></ul>
  18. 18. How did our idea of social enterprise start up ? <ul><li>In 2007 the organization became a member of an international network of social and educational institutions ENISE </li></ul>
  19. 19. How did our idea of social enterprise start up ? <ul><li>The statutory representative graduated in the 240 hours specialized training &quot;manager of social entrepreneurship”. It was in 2008 under the referee of the University of Matej Bel in Banska Bystrica </li></ul>
  20. 20. How did our idea of social enterprise start up ? <ul><li>2009 - 2010 the project &quot;Social and community services for families at risk and the professionalisation of NGOs&quot; supported by the EEA Financial Mechanism, from Norwegian Financial Mechanism and the state budget </li></ul><ul><li>documents: organizational audit report of Yes to life, Strategic Plan for 2010 - 2015, Feasibility study of social employment and the preparation of Business plan </li></ul>
  21. 21. How did our idea of social enterprise start up ? <ul><li>Within the project we visited a social firm in the Czech Republic - &quot;Junuv Farm&quot; and &quot;Garde </li></ul><ul><li>We have also created cross-sectoral partnerships which include businesses and firms </li></ul>
  22. 22. How did our idea of social enterprise start up ? <ul><li>We are one of four organizations from Slovakia, whom the International Organization NESsT provides educational seminars on social entrepreneurship. </li></ul>
  23. 23. Why does our organization initiate social entrepreneurship? <ul><li>Implementation of self-financing activities, we want to combine two objectives: • employ people at risk of social exclusion and disadvantage persons in the current labor market • to have a business for strengthening the independence and sustainability of the organization </li></ul>
  24. 24. Social objective / primary motivation <ul><li>is to provide work in legal relations employment for disadvantaged persons in the labor market and specifically to our target group, which are single women / mothers in need. </li></ul>
  25. 25. The financial objective / secondary motivation <ul><li>is to create a profit organizations to ensure the organization in the case of absence of other sources of funding, since each current source of funding is threatened. </li></ul>
  26. 26. Making a profit is dependent on several aspects: <ul><li>whether legislative changes will promote the creation of social firms </li></ul><ul><li>whether there will be the financial support of social employment resulting from the legislation </li></ul><ul><li>what will be Europe-wide trends towards public participation in solving and creating new elements in addressing the problems of people at risk of social exclusion </li></ul><ul><li>whether there will develop a peer networks of all sectors - public, private and nonprofit </li></ul>
  27. 27. What is the purpose of our social entrepreneurship? <ul><li>Social enterprise will offer maintenance and cleaning of the exteriors and interiors of houses, flats, business premises and public spaces. </li></ul>
  28. 28. Services include <ul><li>Gardening services </li></ul><ul><li>Cleaning services </li></ul><ul><li>Repairs and maintenance </li></ul>
  29. 29. Target audience <ul><li>Individuals </li></ul><ul><li>Legal persons </li></ul><ul><li>Public institutions </li></ul>
  30. 30. The motivation of our customers to purchase the service: <ul><li>Lifestyle </li></ul><ul><li>Financial service availability </li></ul><ul><li>Empathy - support the social activities, charities </li></ul><ul><li>Environmental protection </li></ul>
  31. 31. Threats that could affect our social entrepreneurship could be: <ul><li>Economic crisis, high unemployment, reduced purchasing power of population </li></ul><ul><li>Lack of direct and indirect state support to NGOs </li></ul><ul><li>The social climate of seeking self-centeredness, reduction of empathy for employees who are disadvantaged in the labor market and the risk of social exclusion </li></ul>
  32. 32. Opportunities that could affect our social entrepreneurship could be : <ul><li>new lifestyle </li></ul><ul><li>accessible location for our business customers </li></ul>
  33. 33. Weaknesses of the organization, which could limit the success of the opening, operation or activity: <ul><li>inexperience with business </li></ul><ul><li>lack of own funds to start up a business plan </li></ul><ul><li>lack of funds for the organization of a temporary supplementary financing company </li></ul>
  34. 34. Strengths of organization that can most help in business: <ul><li>Results, committed people, reputation, reputation of responsible, ethical and transparent organization with high profile in the region </li></ul><ul><li>Quality to kick off the preparatory phase of social entrepreneurship and a thorough analysis part </li></ul><ul><li>Built network of contacts </li></ul>
  35. 35. Strengths of organization that can most help in business: <ul><li>Strong socio - cultural background in the region </li></ul><ul><li>A partnership of public, business and nonprofit sectors and active intersectoral cooperation </li></ul><ul><li>Experience with implementation of projects from EU funds </li></ul><ul><li>Many years of experience working with people at risk of social exclusion </li></ul><ul><li>Tangible assets of organization </li></ul>
  36. 36. The main criteria for choosing a business idea <ul><li>1. idea musn´t compromise the organization's mission and values </li></ul><ul><li>2. the employment of target group </li></ul><ul><li>3. must have a minimum risk to the organization – unencumberation, it can´t bring the debt </li></ul><ul><li>4. motivation of people </li></ul>
  37. 37. Market analysis <ul><li>We have conducted a preliminary survey through interviews </li></ul><ul><li>We also had a chance to obtain new ideas from out potential customers, familiarise ourselves with their opinions and introduce our new services to the public </li></ul>
  38. 38. Survey results <ul><li>62.5% of respondents thought the services could be successful on the market </li></ul><ul><li>On the other hand, 22.5% of respondents, said the services will not be successful </li></ul>
  39. 39. Survey results <ul><li>The most frequent answer to the question „What properties of the offered service would you most appreciate?“, was „ quality “ - 87,5% respondents </li></ul><ul><li>and „price“ - 65% respondents. </li></ul><ul><li>Among the less frequent answers were „speed“ - 25% respondents, „trustworthiness“ - 7% respondents, and </li></ul><ul><li>„ accountability “ -5% respondents. </li></ul><ul><li>. </li></ul>
  40. 40. Survey results <ul><li>95% of respondents now provide these services for themselves. Only 5% of respondents claimed that they pay for some of the services </li></ul>
  41. 41. Survey results <ul><li>30% of respondents stated that they don ’t need the services, and would not pay for them. The main reasons for not paying were mostly „ insufficient finances “ (33 . 3% respondent s ) a nd „ enough people in the household to carry out the service “ (66 . 7% respondent s ). </li></ul>
  42. 42. Survey results <ul><li>70% of respondent s would acquire at least one of the services. </li></ul>
  43. 43. The most demanded services according to the survey: <ul><ul><li>wet cleaning of carpets and upholstered furniture (60 . 7%) </li></ul></ul><ul><ul><li>minor building repairs and alterations of residential and commercial buildings (50%) </li></ul></ul><ul><ul><li>general cleaning for holidays ( Christmas , Easter ...) (39 . 3%) </li></ul></ul><ul><ul><li>cleaning windows and blinds (39 . 3%) </li></ul></ul><ul><ul><li>tool hire (35 . 7%) </li></ul></ul><ul><ul><li>clothes repair (35 . 7%) </li></ul></ul>
  44. 44. Sources of funding - capital gain <ul><li>own contribution </li></ul><ul><li>overdraft </li></ul><ul><li>revenue from public fundraising </li></ul><ul><li>presents and gifts from donors </li></ul><ul><li>grants </li></ul>
  45. 45. Conclusion <ul><li>Entrepreneurial activity appears to us as a means of fulfilling the mission, vision of the organization </li></ul><ul><li>If a profit is creating , it will be after-tax reinvested back into the core business - providing social services </li></ul><ul><li>solidarity, transparency and subsidiarity will be maintained </li></ul>
  46. 46. Conclusion <ul><li>We will use preventive measures, such independent audit, supervision and professional guarantee </li></ul><ul><li>This will be the company environmentally and socially responsible </li></ul>
  47. 47. Conclusion <ul><li>Board members, staff and major donors also show general support for social entrepreneurship of organization </li></ul><ul><li>Donors appreciate the management approach to finding new sources, methods of funding organizations </li></ul>
  48. 48. Challenge <ul><li>Professor Johanna Mair/ Associate Professor of Strategic Management in Harvard and Stanford / challenged all participants of the conference in Prague for the involvement of local partners to join the help and the business </li></ul><ul><li>The main item of social economy is motivation not money </li></ul>
  49. 49. ÁNO PRE ŽIVOT n. o. Slovakia <ul><li>Contact: </li></ul><ul><li>Anna Verešová, director of non-profit organization </li></ul><ul><li>Mobil: 0041 903 534 894 </li></ul><ul><li>Gabriela Podolanová, project manager </li></ul><ul><li>Mobil: 0041 903 268 428 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li> </li></ul>