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SMS Bucuresti 2015-Cristian Manafu

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Dark Side of Social Media

Published in: Social Media
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SMS Bucuresti 2015-Cristian Manafu

  1. 1. 2014a fost anul Facebook
  2. 2. miliarde de utlizatori activi lunar, la nivel mondial. milioane de persoane viziteaza zilnic reteaua 745 de milioane de utilizatori intra zilnic de pe mobil milioane intră NUMAI de pe mobil 1,393 890 745 526
  3. 3. 2015a fost anul Facebook
  4. 4. EVOLUTIA NR DE UTILIZATORI WHATSAPP
  5. 5. CATI FOLOSESC WHATSAPP? CATI DISTRIBUIE EXCLUSIV CONTINUT PE WATSAPP?
  6. 6. CATI FOLOSESC WHATSAPP? CATI DISTRIBUIE EXCLUSIV CONTINUT PE WATSAPP?
  7. 7. DARK SOCIAL Welcome to
  8. 8. “Dark Social takes place when people copy-and-paste content or links from a website into a private message and selectively share it with their connections”
  9. 9. Alexis C. Madrigal, Tech Editor, Atlantic.com 2012
  10. 10. Snapchat, WeChat, WhatsApp, Kik, Yik Yak, Viber, Line, Facebook Messenger, Apple AirDrop
  11. 11. NUMAR DE UTILIZATORI ACTIVI LUNAR
  12. 12. UNDE SE DISTRIBUIE MAI MULT ASTAZI
  13. 13. 23%se distribuie pe Facebook
  14. 14. CE POT FACE BRANDURILE?
  15. 15. 1) DISTRIBUTIA 2) MASURAREA
  16. 16. DISTRIBUTIA: SHARING BUTTON http://whatsapp-sharing.com
  17. 17. FTW a introdus buton de WhatsApp. 18% crestere numar shares din WA. 53% din toate shares vin din Dark Social
  18. 18. MASURAREA: SHORT URL LINKS http://bitly.com | http://goo.gl
  19. 19. Time Inc a analizat Dark Social in 2014 18.906 articole din Marie Claire trimise pe e-mail 1.747 trimiteri pe Facebook si Twitter
  20. 20. UNDE POTI FOLOSI SHORT URL LINKS
  21. 21. DE CE TREBUIE SA TII CONT
  22. 22. STUDII DE CAZ
  23. 23. PETRECREA ABSOLUT
  24. 24. CONCURS DELACO
  25. 25. CE URMEAZA?
  26. 26. MCDONALD’S PE TINDER
  27. 27. MULTUMESC!

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