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Catalin Tenita - Best Marketing 2015

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Catalin Tenita - Best Marketing 2015

  1. 1. Fish are friends, not food
  2. 2. Catalin offline din 1977 online din 1999 2/19 Tenita
  3. 3. ● Monitorizam social media si presa online in .ro 3/19
  4. 4. 4/19
  5. 5. 5/19
  6. 6. Ce putem masura? ● vizibilitate / buzz brand (dupa numar de posturi) ● impresii asociate vizibilitatii ● variatia in timp a vizibilitatii ● sezonalitatea vizibilitatii ● share of voice vs competitie (dpdv vizibilitate) ● vizibilitate in functie de canalele sociale (forumuri, Facebook, Twitter etc) ● posturi cu potential de new business (research) ● asset popularity (A/B testing pe diferite tipuri de itemuri) ● mentiuni in media mainstream (presa, bloguri dedicate etc) ● fani / followers / friends (evolutie, rata de crestere, comparativ cu concurenta etc) 6/19
  7. 7. Ce putem masura? ● rata de viralizare a continuturilor ● reach ● evolutia ratei de viralizare / reach de-a lungul timpui ● embed-uri / instalari / descarcari ● rata de implicare (ex: upload-uri de fotografii) ● evolutie comentarii ● likes / favorites ● ratings in siteuri dedicate (TripAdvisor, Amazon, Emag etc) ● abonari (la RSS, podcasturi, canal Youtube etc) ● vizibilitate bloguri si alte owned channels ● evolutia ranking search engine produsa din directia social media 7/19
  8. 8. Ce putem masura? ● cresterea numarului de cautari datorata activitatii in social media ● numarul de posturi care contin linkuri ● linkuri generate de publisheri influenti ● rich-content posts (video, images, audio) ● owned vs viral vs paid ● demografice emitenti in social media ● domenii de interes legate de brand (tagclouds, tematici generale, public agenda) ● date geografice despre participanti ● sentiment / tone of voice ● evolutie sentiment dpdv cronologic (cu evaluarea campaniilor din social media) 8/19
  9. 9. ... + inca 100 de metrice 9/19
  10. 10. 10/19
  11. 11. Cine sunt ei? ● Affinity! ● Talk their language! ● Create a consumer persona! 11/19
  12. 12. 12/19
  13. 13. Certitudine 13/19
  14. 14. Cine suntem noi? ● ASCULTAM. ● Suntem exact ce cred ceilalti ca suntem! 14/19
  15. 15. Ce vrem noi? ● Crestere venituri (New business / clients, upselling / cross- selling / retentie client) ● Scadere costuri (social customer support, community for customer support) ● Dezvoltare brand (vizibilitate, leadership, pozitionare) 15/19
  16. 16. Ce le oferim noi? 16/19
  17. 17. Social media are masa critica = canal mainstream de comunicare 17/19
  18. 18. 18/19
  19. 19. catalin@tree.ro 0723.199.611 Multumesc! 19/19

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