XLRI Case Study


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XLRI Case Study

  1. 1. Case – Study:Gaboli OneSchool provides online platform for XLRI alumni<br />
  2. 2. Traditional means of communication do not work anymore*<br />Survey Results:<br />Large part of the community has moved online to stay in touch<br />Upto 70% dis-sat rates among business school alumni inspite of the generic tools in the market such as yahoo groups<br />Most important requirements from stakeholders were around jobs and career support, knowledge share and networking<br />*Based on a sample survey of alumni from top 20 Indian Business Schools<br />
  3. 3. Our Client <br />XLRI is amongst Asia’s top 10 business schools<br />Also India’s oldest business school known for its premier Human Resources programme<br />9000 alumni across India and the world<br />Alumni base constantly looking for ways to re-connect with fellow alumni and with the institution <br />
  4. 4. How do you bring the network together?<br />Active city chapters with poor communication amongst them<br />Absence of a usable and shared alumni and student directory <br />No online career management for alumni or students<br />No formal mechanism to push news to all stakeholders<br />Lack of a collaborative platform to maintain a knowledge repository across batches<br />No eCommerce for merchandize / funnelling contributions to the institution<br />
  5. 5. OneSchool – Joining the Dots<br />School branded online network for students, alumni, faculty & admin<br />User generated content, discussions, file storage with admin control <br />Career management via Job Centre<br />Ability for alumni to post jobs for the XLRI community<br />Mentor current students<br />Life long standardized free emailing solution for all alumni linked to OneSchool<br />User friendly backend powered by a content management system to drive news to the portal<br />Shopping cart with the ability to order merchandize, transcripts, certificates etc<br />
  6. 6. Mr B Muthuraman, Chairman XLRI Board of Governors, launches OneSchool at the Diamond Jubilee ‘Homecoming’, 23rd Nov 2009<br />
  7. 7. How things are now changing<br />~2,000 registered users in the first 4 weeks of operation<br />Alumni keen to extend service to their other alma maters too<br />Positive reviews from faculty and admin <br />“Walk into a meeting now and say “Gaboli” – potentially every alumnus will know who you are and how things have turned around – Alumnus during the launch of OneSchool <br />