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www.bestppt.com
18 SOCIAL RECRUITING HACKS
(Powered by VueNation’s Company Culture)
VP OF PEOPLE AND CULTURE AT HIREVUE
BE...
www.bestppt.com
WHO WE ARE.
BEN MARTINEZ
• SOCIAL RECRUITING
• RECRUITING & CULTURE
• TALENT BRANDING
GABE VILLAMIZAR
• SO...
www.bestppt.com
HIREVUE.
TEAM ACCELERATION – BUILDING, COACHING AND TRAINING THE WORLD’S BEST TEAMS
@GabeVillamizar & @Ben...
www.bestppt.com
PERSON ONE
Sugar plum gummi
bears candy canes
danish cake bear claw
cake.
ANOTHER ONE
Sugar plum gummi
bea...
www.bestppt.com
THE BIRTH OF VUENATION AT HIREVUE.
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
VUENATION’S HISTORY.
OBSTACLES
What issues came up?
BEGINNING
How did it all begin?
SUCCESS
Light at the e...
www.bestppt.com
ALMOST 70% OF AMERICAN
EMPLOYEES ARE NOT ENGAGED WITH
THEIR JOBS.
- Gallup’s 2014 Employee Research Study
...
www.bestppt.com
VUENATION – DESIGNFORCE APP.
iOS & ANDROID
VUENATION APP
POWERED BY
DESIGNFORCE
INTERNAL
SOCIAL
SHARING
AP...
www.bestppt.com
SALES FUNNEL VS. TALENT FUNNEL
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
SOCIAL HACK #1
SOURCING – KNOW MORE ABOUT A CANDIDATE
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
360SOCIAL.ME | CONNECT6 | CONNECTIFIER
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
SOCIAL HACK #2
SOURCING – VIEW LINKEDIN PROFILES AUTOMATICALLY
@GabeVillamizar & @BenMartinezJ #VueNatio
www.bestppt.com
SEARCHQUANT
#VueNation
www.bestppt.com
LINKEDIN AUTOPILOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #3
SOURCING – LINKEDIN MESSAGING
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SEND A MESSAGE TO ANYBODY IN A LINKEDIN GROUP
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #4
SOURCING – LINKEDIN REMINDER FEATURE
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
LINKEDIN PROFILE NOTES FOR REMINDERS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #5
SOURCING – TWITTER ADVANCED SEARCH
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #6
SOURCING – TWITTER DM ANYONE
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SEND A TWITTER DM TO ANYBODY
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #7
SOURCING – TALKWALKER ALERTS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TALKWALKER ALERTS - BE IN THE KNOW
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #8
SOURCING – ENTELO: QUALIFY & ENGAGE WITH TALENT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
ENTELO – HELPS YOU FIND EPIC TALENT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #9
CONNECTING – CONNECT WITH ANYBODY ON LINKEDIN
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #10
CONNECTING – CRYSTAL KNOWS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CRYSTAL KNOWS – KNOW HOW AND WHY
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CRYSTAL KNOWS – KNOW HOW AND WHY
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #11
CONNECTING – CHARLIE APP
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
CHARLIE APP – IMPRESS ANYONE YOU MEET
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #13
CONNECTING – RAPPORTIVE CHROME EXTENSION
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
RAPPORTIVE – GET SOCIAL PROFILES INSIDE GMAIL
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #14
CONNECTING – TEXTING CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TEXT YOUR CANDIDATES. THAT’S IT.
JUST DO IT
UNCOVER PERSONALITY
ACCELERATE RECRUITING PROCESS
@GabeVillami...
www.bestppt.com
SOCIAL HACK #15
RECRUITING – SOCIAL HUSTLER EQUATION
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIALHUSTLER EQUATION
Find 2-3 hardcore
employees/team members who
already post about your company
brand....
www.bestppt.com
HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #16
RECRUITING – TRACK EMAIL SENDS, OPEN & CLICKS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #17
RECRUITING – RIFFLE BY CROWDRIFF: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNat...
www.bestppt.com
RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
SOCIAL HACK #18
RECRUITING – TWITONOMY: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITONOMY – TWITTER INSIGHTS & ANALYTICS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
TWITONOMY – TWITTER INSIGHTS & ANALYTICS
@GabeVillamizar & @BenMartinezJ #VueNation
www.bestppt.com
THANK YOU
GET IN TOUCH WITH US!
gabevillamizar@hirevue.com or bmartinez@hirevue.com
@GabeVillamizar @BenMa...
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Social Media Recruiting Hacks

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Social Media Recruiting Hacks

  1. 1. www.bestppt.com 18 SOCIAL RECRUITING HACKS (Powered by VueNation’s Company Culture) VP OF PEOPLE AND CULTURE AT HIREVUE BEN MARTINEZ SOCIAL MARKETING DIRECTOR AT HIREVUE GABE VILLAMIZAR @GabeVillamizar & @BenMartinezJ #VueNation
  2. 2. www.bestppt.com WHO WE ARE. BEN MARTINEZ • SOCIAL RECRUITING • RECRUITING & CULTURE • TALENT BRANDING GABE VILLAMIZAR • SOCIAL SELLING & RECRUITING • DEMAND GENERATION • MARKETING STRATEGY Marketing Recruiting @GabeVillamizar & @BenMartinezJ #VueNation
  3. 3. www.bestppt.com HIREVUE. TEAM ACCELERATION – BUILDING, COACHING AND TRAINING THE WORLD’S BEST TEAMS @GabeVillamizar & @BenMartinezJ #VueNation
  4. 4. www.bestppt.com PERSON ONE Sugar plum gummi bears candy canes danish cake bear claw cake. ANOTHER ONE Sugar plum gummi bears candy canes danish cake bear claw cake. MR. CEO Sugar plum gummi bears candy canes danish cake bear claw cake. FOURTH Sugar plum gummi bears candy canes danish cake bear claw cake. HIREVUE
  5. 5. www.bestppt.com THE BIRTH OF VUENATION AT HIREVUE. @GabeVillamizar & @BenMartinezJ #VueNation
  6. 6. www.bestppt.com VUENATION’S HISTORY. OBSTACLES What issues came up? BEGINNING How did it all begin? SUCCESS Light at the end of the tunnel @GabeVillamizar & @BenMartinezJ #VueNation
  7. 7. www.bestppt.com ALMOST 70% OF AMERICAN EMPLOYEES ARE NOT ENGAGED WITH THEIR JOBS. - Gallup’s 2014 Employee Research Study “ @GabeVillamizar & @BenMartinezJ #VueNation
  8. 8. www.bestppt.com VUENATION – DESIGNFORCE APP. iOS & ANDROID VUENATION APP POWERED BY DESIGNFORCE INTERNAL SOCIAL SHARING APP BUILDS COMPANY BRAND & CULTURE EVERY TEAM MEMBER HAS A VOICE @GabeVillamizar & @BenMartinezJ #VueNatio
  9. 9. www.bestppt.com SALES FUNNEL VS. TALENT FUNNEL @GabeVillamizar & @BenMartinezJ #VueNatio
  10. 10. www.bestppt.com SOCIAL HACK #1 SOURCING – KNOW MORE ABOUT A CANDIDATE @GabeVillamizar & @BenMartinezJ #VueNatio
  11. 11. www.bestppt.com 360SOCIAL.ME | CONNECT6 | CONNECTIFIER @GabeVillamizar & @BenMartinezJ #VueNatio
  12. 12. www.bestppt.com 360SOCIAL.ME | CONNECT6 | CONNECTIFIER @GabeVillamizar & @BenMartinezJ #VueNatio
  13. 13. www.bestppt.com 360SOCIAL.ME | CONNECT6 | CONNECTIFIER @GabeVillamizar & @BenMartinezJ #VueNatio
  14. 14. www.bestppt.com SOCIAL HACK #2 SOURCING – VIEW LINKEDIN PROFILES AUTOMATICALLY @GabeVillamizar & @BenMartinezJ #VueNatio
  15. 15. www.bestppt.com SEARCHQUANT #VueNation
  16. 16. www.bestppt.com LINKEDIN AUTOPILOT @GabeVillamizar & @BenMartinezJ #VueNation
  17. 17. www.bestppt.com SOCIAL HACK #3 SOURCING – LINKEDIN MESSAGING @GabeVillamizar & @BenMartinezJ #VueNation
  18. 18. www.bestppt.com SEND A MESSAGE TO ANYBODY IN A LINKEDIN GROUP @GabeVillamizar & @BenMartinezJ #VueNation
  19. 19. www.bestppt.com SOCIAL HACK #4 SOURCING – LINKEDIN REMINDER FEATURE @GabeVillamizar & @BenMartinezJ #VueNation
  20. 20. www.bestppt.com LINKEDIN PROFILE NOTES FOR REMINDERS @GabeVillamizar & @BenMartinezJ #VueNation
  21. 21. www.bestppt.com SOCIAL HACK #5 SOURCING – TWITTER ADVANCED SEARCH @GabeVillamizar & @BenMartinezJ #VueNation
  22. 22. www.bestppt.com TWITTER ADVANCED SEARCH | SEARCH HASHTAGS @GabeVillamizar & @BenMartinezJ #VueNation
  23. 23. www.bestppt.com TWITTER ADVANCED SEARCH | SEARCH HASHTAGS @GabeVillamizar & @BenMartinezJ #VueNation
  24. 24. www.bestppt.com SOCIAL HACK #6 SOURCING – TWITTER DM ANYONE @GabeVillamizar & @BenMartinezJ #VueNation
  25. 25. www.bestppt.com SEND A TWITTER DM TO ANYBODY @GabeVillamizar & @BenMartinezJ #VueNation
  26. 26. www.bestppt.com SOCIAL HACK #7 SOURCING – TALKWALKER ALERTS @GabeVillamizar & @BenMartinezJ #VueNation
  27. 27. www.bestppt.com TALKWALKER ALERTS - BE IN THE KNOW @GabeVillamizar & @BenMartinezJ #VueNation
  28. 28. www.bestppt.com SOCIAL HACK #8 SOURCING – ENTELO: QUALIFY & ENGAGE WITH TALENT @GabeVillamizar & @BenMartinezJ #VueNation
  29. 29. www.bestppt.com ENTELO – HELPS YOU FIND EPIC TALENT @GabeVillamizar & @BenMartinezJ #VueNation
  30. 30. www.bestppt.com SOCIAL HACK #9 CONNECTING – CONNECT WITH ANYBODY ON LINKEDIN @GabeVillamizar & @BenMartinezJ #VueNation
  31. 31. www.bestppt.com CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS @GabeVillamizar & @BenMartinezJ #VueNation
  32. 32. www.bestppt.com CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS @GabeVillamizar & @BenMartinezJ #VueNation
  33. 33. www.bestppt.com SOCIAL HACK #10 CONNECTING – CRYSTAL KNOWS @GabeVillamizar & @BenMartinezJ #VueNation
  34. 34. www.bestppt.com CRYSTAL KNOWS – KNOW HOW AND WHY @GabeVillamizar & @BenMartinezJ #VueNation
  35. 35. www.bestppt.com CRYSTAL KNOWS – KNOW HOW AND WHY @GabeVillamizar & @BenMartinezJ #VueNation
  36. 36. www.bestppt.com SOCIAL HACK #11 CONNECTING – CHARLIE APP @GabeVillamizar & @BenMartinezJ #VueNation
  37. 37. www.bestppt.com CHARLIE APP – IMPRESS ANYONE YOU MEET @GabeVillamizar & @BenMartinezJ #VueNation
  38. 38. www.bestppt.com SOCIAL HACK #13 CONNECTING – RAPPORTIVE CHROME EXTENSION @GabeVillamizar & @BenMartinezJ #VueNation
  39. 39. www.bestppt.com RAPPORTIVE – GET SOCIAL PROFILES INSIDE GMAIL @GabeVillamizar & @BenMartinezJ #VueNation
  40. 40. www.bestppt.com SOCIAL HACK #14 CONNECTING – TEXTING CANDIDATES @GabeVillamizar & @BenMartinezJ #VueNation
  41. 41. www.bestppt.com TEXT YOUR CANDIDATES. THAT’S IT. JUST DO IT UNCOVER PERSONALITY ACCELERATE RECRUITING PROCESS @GabeVillamizar & @BenMartinezJ #VueNation
  42. 42. www.bestppt.com SOCIAL HACK #15 RECRUITING – SOCIAL HUSTLER EQUATION @GabeVillamizar & @BenMartinezJ #VueNation
  43. 43. www.bestppt.com SOCIALHUSTLER EQUATION Find 2-3 hardcore employees/team members who already post about your company brand. 1. FIND INTERNAL CHAMPIONS Schedule an hour training session and show the champions a few examples of how to engage on social with candidates. 2. TEACH THEM HOW TO ENGAGE Two LinkedIn endorsements, two Twitter favorites and one re-tweet every other day. 3. TWITTER & LINKEDIN HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES @GabeVillamizar & @BenMartinezJ #VueNation
  44. 44. www.bestppt.com HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES @GabeVillamizar & @BenMartinezJ #VueNation
  45. 45. www.bestppt.com HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES @GabeVillamizar & @BenMartinezJ #VueNation
  46. 46. www.bestppt.com SOCIAL HACK #16 RECRUITING – TRACK EMAIL SENDS, OPEN & CLICKS @GabeVillamizar & @BenMartinezJ #VueNation
  47. 47. www.bestppt.com YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT @GabeVillamizar & @BenMartinezJ #VueNation
  48. 48. www.bestppt.com YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT @GabeVillamizar & @BenMartinezJ #VueNation
  49. 49. www.bestppt.com YESWARE | TOUTAPP | SIDEKICK BY HUBSPOT @GabeVillamizar & @BenMartinezJ #VueNation
  50. 50. www.bestppt.com SOCIAL HACK #17 RECRUITING – RIFFLE BY CROWDRIFF: TWITTER INSIGHTS @GabeVillamizar & @BenMartinezJ #VueNation
  51. 51. www.bestppt.com RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER @GabeVillamizar & @BenMartinezJ #VueNation
  52. 52. www.bestppt.com RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER @GabeVillamizar & @BenMartinezJ #VueNation
  53. 53. www.bestppt.com SOCIAL HACK #18 RECRUITING – TWITONOMY: TWITTER INSIGHTS @GabeVillamizar & @BenMartinezJ #VueNation
  54. 54. www.bestppt.com TWITONOMY – TWITTER INSIGHTS & ANALYTICS @GabeVillamizar & @BenMartinezJ #VueNation
  55. 55. www.bestppt.com TWITONOMY – TWITTER INSIGHTS & ANALYTICS @GabeVillamizar & @BenMartinezJ #VueNation
  56. 56. www.bestppt.com THANK YOU GET IN TOUCH WITH US! gabevillamizar@hirevue.com or bmartinez@hirevue.com @GabeVillamizar @BenMartinezJ @GabeVillamizar & @BenMartinezJ #VueNation

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