1.
WELCOME TO DESIGN. It’s always the beginning.

2.
WHO ARE WE? Will Nickley and Nicolas Weidinger
bachelors of science in design, industrial design, ohio state 2010
founders and designers, cobego design llc

3.
WHAT DO WE DO? Design.

4.
WHY ARE WE HERE? For you.
to share experiences, to give you and idea about what to expect, to
help inspire and educate, to answer questions

5.
STUDY ABROAD

6.
STUDY ABROAD

7.
GET TO KNOW YOUR CLASSMATES

8.
GET TO KNOW YOUR CLASSMATES

9.
GET INVOLVED

10.
GET INVOLVED

11.
AND, OH YEAH, LEARN DESIGN SKILLS

12.
FOUNDATIONS

13.
GETTING DEEPER

14.
THE REAL DEAL

15.
AND DON’T FORGET TO SLEEP

16.
WHAT QUESTIONS DO YOU HAVE?

17.
A GLIMPSE INTO THE WORLD OF ALLERGIES
TISSUE ISSUES
PROJECT GOAL
Utilize user-centered
design techniques to
develop an empathetic
solution for used tissue
storage and disposal.
10 weeks.
1

18.
A GLIMPSE INTO THE WORLD OF ALLERGIES
TISSUE ISSUES
CURRENT ISSUES
Based on:
72 surveys
6 personal interviews
4 in-home observations
personal expertise
secondary research
User persona: MINDY
1

19.
A GLIMPSE INTO THE WORLD OF ALLERGIES
TISSUE ISSUES
CURRENT ISSUES
1 Runny nose = tissue use.
1
Mindy is part of more than 10% OF THE WORLD
suffering from SEASONAL ALLERGIES.
1

20.
A GLIMPSE INTO THE WORLD OF ALLERGIES
TISSUE ISSUES
CURRENT ISSUES
1 Runny nose = tissue use.
2 VERY runny nose means 1
lots of used tissues.
2
Typically, Mindy uses 15-20 TISSUES PER HOUR,
but will sometimes use more than 1 PER MINUTE!
1

21.
A GLIMPSE INTO THE WORLD OF ALLERGIES
TISSUE ISSUES
CURRENT ISSUES
1 Runny nose = tissue use.
2 VERY runny nose means 1
lots of used tissues.
3 Used tissues require
immediate disposal.
3
2
91% of users with allergies use a form of immediate
disposal OTHER THAN A GARBAGE CAN.
1

22.
A GLIMPSE INTO THE WORLD OF ALLERGIES
IDEATION + DEVELOPMENT
1

23.
A GLIMPSE INTO THE WORLD OF ALLERGIES
CONCEPT VALIDATION
1 2 3
1

24.
A GLIMPSE INTO THE WORLD OF ALLERGIES
SOLUTION
NEW SCENARIO
1 User needs a tissue. 1
2 User produces a used 2
tissue, now what?
3 User immediately places
used tissue into concept;
stored discretely.
4 After about an hour, the 3 4
user transports tissues
to trash can and empties
the concept, all without
touching the tissues.
Quick and painless!
1

25.
A GLIMPSE INTO THE WORLD OF ALLERGIES
SOLUTION
1

26.
A MORE USER FRIENDLY
SPHYGMOMANOMETER
PROJECT GOAL
Develop a user-friendly,
manual blood pressure
monitor for single-person
use in the home.
4 weeks.
2

27.
A MORE USER FRIENDLY SPHYGMOMANOMETER
CURRENT ISSUES
2

28.
A MORE USER FRIENDLY SPHYGMOMANOMETER
IDEA MAPPING
come with improvement education non-pinching method put something signal adjust rate of deflation
when do
software on the gauge
I stop?
what do they more specific sizes? pain makes me want
mean to me? to deflate faster
pinching can how much do what does it
where do I write happen I inflate it?
one size fits all sound like?
them down? how fast do
what numbers I deflate?
do I write down? incorporate methods of inflating inflation
computer recording size hard to hear amplify
zero-handed
in device? controls
can something picture instructions
incentives make comfy
record for me? how it fits together hard to do
where does deflation
one-handed
clear + concise it go?
communication directions material why does it hurt?
comfort
to/with doctor
intuitive putting it on
how do I use it stethoscope
monitoring + recording data Possible Solutions to Issues alternatives to
Regarding Current Manual use hearing beat
how do I put Sphygmomanometers
it together? difficult to put
clear, concise directions
reliability on with one arm
intuitive assembly quality left/right handed users
assembly make el device its one-handed
own case! make ‘em medium sized reading the gauge
fewer parts ease of assembly need a table
number of parts
numbers are small for everything
storage + maintenance
no assembly is assembly
required make sure its in view
really necessary? what function does
case serve?
can i calibrate it? reformat it
signal what if it breaks?
how do I take it
accuracy relocate it
apart/store it?
calibration hard to fit in case
is this necessary?
2
warranty analog hard to read exactly
bigger case
how can i tell when it
lifetime limited case ugly/lumpy
needs calibrating? smaller device put on arm band

29.
A MORE USER FRIENDLY SPHYGMOMANOMETER
IDEATION + DEVELOPMENT
2

30.
A MORE USER FRIENDLY SPHYGMOMANOMETER
IDEATION + DEVELOPMENT
2

31.
A MORE USER FRIENDLY SPHYGMOMANOMETER
FINAL CONCEPT
2

32.
A MORE USER FRIENDLY SPHYGMOMANOMETER
FINAL CONCEPT
2
LIGHTS UP WITH EACH
HEARTBEAT
PRESS TO RELEASE
PRESSURE
1
2 AIR INTAKE

33.
AN IN-DEPTH STUDY ON IMPROVING THE
FIRE HYDRANT
TIME BOTTLENECK
For the past 100+ YEARS, the FIRE HYDRANT has
been part of our fire fighting system, PROVIDING
ACCESS TO WATER.
But it can still happen MORE QUICKLY...
1

34.
AN IN-DEPTH STUDY ON IMPROVING THE
FIRE HYDRANT
PROJECT GOAL
Reduce the time it takes
to access underground
water by at least 50%.
Focus on the fire hydrant.
10 weeks.
1

35.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
CURRENT SCENARIO
1a 1b 1c
2
3a 3a 3b
It currently takes the FASTEST FIREFIGHTERS
4 around 120 SECONDS to complete these steps.
Typical times may take upward of 160 SECONDS.
1

36.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
CURRENT SCENARIO
1a 1b 1c
2
3a 3a 3b
It currently takes the FASTEST FIREFIGHTERS
4 around 120 SECONDS to complete these steps.
Typical times may take upward of 160 SECONDS.
Notice the demanding BODY POSITIONS and
1 RANGE OF MOTION required.

37.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
OTHER ISSUES TO CONSIDER
The UNINTENDED INCLEMENT WEATHER The system is huge,
USER can open can inhibit access. and REPLACING
unprotected hydrants ALL of a municipality’s
with the right wrench. hydrants AT ONCE IS
UNREALISTIC.
1

38.
AN IN-DEPTH STUDY ON IMPROVING THE
FIRE HYDRANT
DESIGN CHALLENGES
Maintain or enhance
current functions.
Eliminate or modify steps
needed to access water.
Prevent unintended use.
Minimize climate’s impact
on hydrant operation.
Integrate with existing
infrastructure.
1

39.
AN IN-DEPTH STUDY ON IMPROVING THE
FIRE HYDRANT the fire hydrant costs
1 $1,100
Cost to replace this Kennedy fire hydrant,
DESIGN CHALLENGES
used in Columbus, OH
$1,500 - $5,000
Cost to relocate a hydrant. The most feasible
method, from an engineering standpoint, is
to “kill” the old tap and bore a new one. A
more complicated but cheaper option would
Maintain or enhance
be to extend the hydrant bury to the desired
location (may involve tearing up sidewalk).
2, 3 $3,000 - $6,500
current functions. Cost of a complete installation (tee, street
valve, lateral, bury, extension and hydrant
body, properly bedded trench, labor), with
no existing pavement to remove/replace and
trenching equipment in place; $6500 when
streets/sidewalks need to be replaced.
Eliminate or modify steps $850
The costly component of a fire hydrant is
the feed main. This is the cost of a Model 64
needed to access water.
hydrant body (California).
purchasing
Purchasing in a public setting must be open
to competitive bidding for “major” purchases.
There is a large variety of manufacturers,
each with their own parts to service the
Prevent unintended use.
equipment, and most of the time you already
have other fire hydrants in-use.
they aren’t cheap
These costs describe how much a hydrant costs initially... most of the cost comes from the
labor needed to instal the hydrant. An important thing to consider is that these hydrants are
Minimize climate’s impact
not one-time purchases; they are investments in public safety, and require continuous labor to
maintain them during their lifetimes, which can be longer than 50 years!
on hydrant operation.
Integrate with existing
infrastructure.
A SIGNIFICANT portion of integrating with the current
system deals with the FINANCIAL AND LOGISTICAL
ASPECTS of implementing a NEW SYSTEM.
1

40.
AN IN-DEPTH STUDY ON IMPROVING THE
FIRE HYDRANT the fire hydrant costs
1 $1,100
Cost to replace this Kennedy fire hydrant,
DESIGN CHALLENGES hydrant users who pays for what?
used in Columbus, OH
$1,500 - $5,000
Cost to relocate a hydrant. The most feasible
method, from an engineering standpoint, is
statistics
to “kill” the old tap There are a new one. A 6,000,000 fire
and bore an estimated
more complicated but cheaper option would
hydrants currently in the United States
Maintain or enhance
be to extend the hydrant bury to the desired
location (may involve tearing up sidewalk). current
There are more than 17
manufacturers and even more who still have
2, 3 $3,000 - $6,500
current functions.
hydrants installed and in-use
Cost of a complete installation (tee, street
valve, lateral, bury, Many of these hydrants require different tools
extension and hydrant
body, properly bedded trench, labor), with
to operate and maintain
no existing pavement to remove/replace and
trenching equipment in place; of Columbus, OH
in the city $6500 when
streets/sidewalks need to be27,000+ hydrants
There are replaced.
Eliminate or modify steps $850 1,500 - 2,500 hydrants need repair each year
The costly component of a fire hydrant is
the feed main. Thisnearly 1 each day KO’d64 a car
is the cost of a Model by
needed to access water.
hydrant body (California).
fire department: inspection division of water: maintenance
The responsibility of inspecting purchasing
fire hydrants 4 full-time 2-person repair crews The Division of Water, part of the Department
falls to the local fire department(s), as they in a public setting must be open
Purchasing of Utilities (at least in Columbus) is the actual
3 styles we buy new, 2 more old serviceable
the ones who must know where each hydrantbidding for “major” purchases. owner of each fire hydrant. They are therefore
to competitive
is (as seen in a Water Atlas, above), and large variety of manufacturers,
There is a the ones responsible for maintaining and
whether or not it works. Inspections of every hydrant are required repairing/replacing hydrants when needed.
each with their own parts todays the
every 60 service
Prevent unintended use.
equipment, and most of the time you already
When a hydrant is found to be have other fire hydrants in-use.
inoperable They provide the fire department with
for whatever reason, the fire department 32 fire houses in Columbus inspection forms every 60 days.
will update that hydrant’s status in an
they aren’t cheap Of the average 3 “working fires” each day,
online water atlas; this helps to keep other
battalions informed of the broken hydrants, describe how much a hydrant costs hydrant; that of the cost comes from the
These costs about half require the use of a initially... most
means that more than 95% of interaction
and helps them avoid those hydrants during to instal the hydrant. An important thing to consider is that these hydrants are
labor needed
Minimize climate’s impact
a fire call. not one-time purchases; they are investmentsinspection and and require continuous labor to
with fire hydrants is due to in public safety,
maintenance, not fighting fires.
maintain them during their lifetimes, which can be longer than 50 years!
on hydrant operation.
communication is everything
The current system of inspecting and maintaining hydrants relies heavily on communication
between the fire department and the local water authority. It also allows for a gap-in-service to
occur (when there is an inoperable hydrant) between the time of its failed inspection and the
time the water authority makes the repair.
Integrate with existing
infrastructure.
A SIGNIFICANT portion of integrating with the current
system deals with the FINANCIAL AND LOGISTICAL
ASPECTS of implementing a NEW SYSTEM.
1

41.
AN IN-DEPTH STUDY ON IMPROVING THE
FIRE HYDRANT the fire hydrant costs
1 $1,100
Cost to replace this Kennedy fire hydrant,
DESIGN CHALLENGES hydrant users who pays for what?
used in Columbus, OH
$1,500 - $5,000
Cost to relocate a hydrant. The most feasible
method, from an engineering standpoint, is
statistics
to “kill” the old tap There are a new one. A 6,000,000 fire
and bore an estimated
the fire hydrant the market
more complicated but cheaper option would
hydrants currently in the United States
Maintain or enhance
be to extend the hydrant bury to the desired
location (may involve tearing up sidewalk). current
There are more than 17
manufacturers and even more who still have
2, 3 $3,000 - $6,500
current functions.
hydrants installed and in-use
Cost of a complete installation (tee, street
valve, lateral, bury, Many of these hydrants require different tools
extension and hydrant
body, properly bedded trench, labor), witha look at budgeting for hydrants
to operate and maintain
a myriad of hydrants no existing pavement to remove/replace and During 2007, the City of Columbus, OH
1 There are at least 17 fire hydrant trenching equipment in place; of Columbus, OH
in the city $6500 when budgeted nearly $750,000 for fire hydrant
manufacturers currently operating in the streets/sidewalks need to be27,000+ hydrants
There are replaced. maintenance of their nearly 25,000 hydrants
Eliminate or modify steps
United States. However, there have been at the time; roughly $450,000 of this was
more than 150 fire hydrant manufactures over $850 1,500 - 2,500 hydrantssolely for fire each year
need repair hydrant replacement.
this country’s history. The costly component of a fire hydrant is
the feed main. Thisnearly 1 each day KO’dThe a car
is the cost of a Model 64 following numbers are based on this
needed to access water.
by
2 As it is the responsibility of the local water hydrant body (California). 2007 data from Columbus.
authority to purchase fire hydrants, the local inspection
fire department: division of water: maintenance
4 full-time 2-person repair crews budget for repairing fire of Water, part of the Department
government is responsible The responsibility of inspecting purchasing
to budget for the fire hydrants 40% of the The Division
purchase and repair of hydrants. the local fire department(s), as they in a public setting mustnew, 2 hydrants serviceable
falls to Purchasing 3 styles we buy be open more labor
old
of Utilities (at least in Columbus) is the actual
is for replacement parts and
the ones who must know where each hydrantbidding for “major” purchases.
to competitive crew owner of each fire hydrant. They are therefore
3 An estimated 6,000,000 fire hydrants in a Water Atlas, above), and large variety of manufacturers,
is (as seen are There is a Inspections of every hydrant are required
the ones responsible for maintaining and
currently in operation in the United States.it works.
whether or not each with their own parts todays the So if it costs $300,000 to support 27,000
every 60 service
repairing/replacing hydrants when needed.
Prevent unintended use.
equipment, and most of the time you already hydrants, then an approximation for the
4 Nearly 1,150,00 firefighters, more than 75% found to be have other fire hydrants in-use. in Columbus
When a hydrant is inoperable
32 fire houses
nation’s yearly budget is: They provide the fire department with
of which are volunteer, are for whatever for
responsible reason, the fire department $66,700,000
inspection forms every 60 days.
using and inspecting thesewill update that hydrant’s status in an
hydrants.
online water atlas; this helps tothey aren’t cheap Of the average 3 “working fires” each day,
keep other
These costs describe how much a hydrant costs hydrant; that of the cost comes from the
about half require the use of a initially... most
5 These firefighters come from the more than of the broken hydrants,
battalions informed
labor needed to instal the hydrant. An importantofinteraction for is that these hydrants are
means that more than 95% ofthing to consider repairing fire
60% the budget
50,000 fire stations acrossand helps them avoid those hydrants during
the country. with fire hydrants is due to in publicfor purchasing and installing
hydrants is safety,
Minimize climate’s impact
a fire call. not one-time purchases; they are investmentsinspection and and require continuous labor to
maintain them during their lifetimes, whichnew be longer than 50 years!
can hydrants
maintenance, not fighting fires.
6 And these fire stations are part of more than
30,000 fire departments, So if it costs $450,000 to support 27,000
on hydrant operation.
communication is everything hydrants, then an approximation for the
7 Which exist in the nearly 19,000 cities in nation’s yearly budget is:
The current system of inspecting and maintaining hydrants relies heavily on communication
the United States and theirbetween the fire department and the local water authority. It also allows for a gap-in-service to
surrounding
municipalities.
$100,000,000
occur (when there is an inoperable hydrant) between the time of its failed inspection and the
time the water authority makes the repair.
Integrate with existing replacement strategy
With anywhere from 6-10% of Columbus’s fire hydrants needing repairs or replacement each
the money is there
$100,000,000 dollars annually spent on new
infrastructure.
year, it is conceivable that a new fire hydrant could replace all of the old hydrants within fifteen fire hydrants is no small amount! And that
years. What would it take for a municipality to commit to such a plan? money comes from all over the country.
A SIGNIFICANT portion of integrating with the current
system deals with the FINANCIAL AND LOGISTICAL
ASPECTS of implementing a NEW SYSTEM.
1

42.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
BRAINSTORMING SESSIONS
1

43.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
CONCEPT IDEATION
Integrate the TOOLS INTO THE HOSE to help
PREVENT MISUSE, efficiently harness HUMAN
1 POWER, and operate with TWO HANDS for ONE-
STEP ACCESS, eliminating time.

44.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
CONCEPT DEVELOPMENT
1 DEVELOPING an integrated HOSE-TOOL and fire
hydrant to work with it.

45.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
FORM DEVELOPMENT
1

46.
AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANT
MECHANICAL DEVELOPMENT
1 Now, to FIGURE OUT HOW IT ALL WORKS.

47.
1 2
3 THE SOLUTION IS ALL ABOUT
SAVING TIME
The new fire hydrant and hose-tool
work together to cut operation
time by more than 50%!
1

48.
1 2
3 THE SOLUTION IS ALL ABOUT
SAVING TIME
The new fire hydrant and hose-tool
work together to cut operation
time by more than 50%!
1 One trip from truck to hydrant;
10-15 seconds saved!
1

49.
1 2
3 THE SOLUTION IS ALL ABOUT
SAVING TIME
The new fire hydrant and hose-tool
work together to cut operation
time by more than 50%!
1 One trip from truck to hydrant;
10-15 seconds saved!
2 Single step anchor and attach;
45-60 seconds saved!
1

50.
1 2
3 THE SOLUTION IS ALL ABOUT
SAVING TIME
The new fire hydrant and hose-tool
work together to cut operation
time by more than 50%!
1 One trip from truck to hydrant;
10-15 seconds saved!
2 Single step anchor and attach;
45-60 seconds saved!
3 One tool, comfortable motion;
1
10-15 seconds saved!

51.
1
2 5
3
4
THE WHOLE OPERATION
JUST ONE TOOL
2 1
4 3 The new hose-tool is an all-in-one
connection and operation device.
5
There are 4 tracks used:
1 Lock + Unlock
2 Neutral, non-ratcheting
3 Closing, clockwise, ratcheting
4 Opening, counter-clockwise, ratcheting
1 5 This tells which track is in-use

52.
INSERT
THE WHOLE OPERATION
JUST ONE TOOL
1 PUSH TURN RELEASE SELECT RATCHET

53.
INSIDE HOW THE FIRE HYDRANT
1
SOLVES PROBLEMS
1 Hydrant Shell, one
solid piece, cast iron;
access to water and
maintenance gears
angled for weather
protection.
1

54.
INSIDE HOW THE FIRE HYDRANT
1
2
SOLVES PROBLEMS
1 Hydrant Shell
2 Water Gear Assembly,
stainless steel;
provides fast access
to water by turning
the Water Valve Stem.
1

55.
INSIDE HOW THE FIRE HYDRANT
1
2
SOLVES PROBLEMS
1 Hydrant Shell
3 2 Water Gear Assembly
3 Water Valve Stem,
galvanized steel rod;
integrates with
existing water valve
underground.
1

56.
INSIDE HOW THE FIRE HYDRANT
1
2
SOLVES PROBLEMS
4 1 Hydrant Shell 4 Maintenance Gear,
stainless steel;
3 2 Water Gear Assembly provides maintenance
access by turning the
3 Water Valve Stem Attachment Gear.
1

57.
INSIDE HOW THE FIRE HYDRANT
1
2
SOLVES PROBLEMS
4 1 Hydrant Shell 4 Maintenance Gear
3 2 Water Gear Assembly 5 Attachment Gear,
5 galvanized steel;
3 Water Valve Stem fastens Hydrant Shell
to underground pipe.
1

58.
INSIDE HOW THE FIRE HYDRANT
1
2
SOLVES PROBLEMS
4 1 Hydrant Shell 4 Maintenance Gear
3 2 Water Gear Assembly 5 Attachment Gear
5
3 Water Valve Stem 6 Optional Outer Label;
for identification,
may also include
information on repair
status, flow rate,
jurisdiction.
6
1

59.
2 4
6 6
1 3
5
H2O 5
1
2 4
HOW THE COMPONENTS
INTEGRATE
1 Teeth lock with a turn.
2 Spring secures hose.
3 Tooth rides in channels.
4 Hose spins freely.
5 Water pushes barrier.
6 Active safety lock.
1

60.
GPS navigation
putting some adventure
back in wayfinding

61.
GPS navigation
content
part one:
historical context
GPS technology is disruptive to traditional
navigation techniques and culture
part two:
user experience investigation
investigation into how GPS users interact with
technology and their environment
part three:
market analysis & business opportunity
GPS manufacturers are taking a serious economic
hit as smartphones break into the market
part four:
concept development
creating a new navigation experience using
GPS technology
part five:
final concept
final form and concept scenario

62.
GPS navigation
part one
history

63.
GPS navigation
historical methods
Pacific Islanders
native Pacific islanders
explore and unite all major
islands in the Philippines
methods:
intimate connection with
natural world

64.
GPS navigation
heritage
”
To treat navigation as an isolated body of
knowledge is to miss the ‘life world’ of the
[Pacific] islanders, in which everyone makes a
contribution to navigation because it is
an imtimate part of their social and
economic activities, inextricably interwoven
with meaning and power.”
-David Turnbull

65.
GPS navigation
markers

66.
GPS navigation
tools
BCE future
astrolabe compass sextant marine
chronometer
calculates time shows relation calculates calculates
and relative to magnetic latitude longitude
location north

67.
GPS navigation
Global Positioning System
GPS utalizes 24 satelites that orbit
our earth to provide users with detailed
information on our exact location and access
to a virtual environment.
In 1996 the Global Positioning System or GPS was
made available for civillian use. This disruptive
technology has lead to a wide array of GPS devices
and services
GPS devices can provide:
• longitude & latitude
• altitude
• land speed
• direction
• time and date
• street and topographical maps
• waypoint and route storage
• bearing to waypoint
• traffic services
• photo navigation
• spoken interface
• turn by turn navigation
GPS is fundamentally
changing the way we
navigate our world.

68.
GPS navigation
part two
GPS user experience

69.
GPS navigation
Collin’s GPS experience
marsh
camp rock
site slide
pass
GPS:
actual:

70.
GPS navigation
Collin’s GPS experience:
turn-by-turn compared to daily routine
actual paths taken
path suggested by GPS

71.
GPS navigation
“goto” experiment
To better understand
how the “goto” works,
I decided to try it
out. I got coordinates
for a destination from
a geocaching web site.
The coordinates also
came with a clue: “itsy
bitsy spider...” The
images represent the
“goto” experience
program coordinates follow arrow “which way should we go?
“lets go through the Oval, it is
more scenic”
Analysis
The “goto” function suggests
a direction, rather than
strict turn-by-turn commands.
It enables the navigator to ... climbed
observe their environment and up the water
make decesions based on those spout. Geocache
observations. It also reflects located.
a more natural path.

72.
GPS navigation
part three
business opportunity

73.
GPS navigation
GPS market analysis
GPS is available for use in three main formats
hand held GPS
• durable and portable
• digital interface
integrated GPS
• for automobiles
• vioce command for hands
free, turn by turn
navigation
Analysis:
smart phone Hand held and integrated GPS
• all of the standard devices have different external
features on hand held characteristics, however they
and integrated GPS essentially offer the same services
devices and features. Smart phones offer
• fully integrated additional features, and are tied
into mobile phone to an information network.

74.
GPS navigation
GPS market analysis
An online survey was conducted
with 44 people. The question is:
when you are exploring a new
city, which do you prefir?
-to know exactly where I am
going
70.5% 29.5%
70.5%
-to wander about 29.5%
Analysis:
Many of the respondents enjoy
knowing exactly where they are
going, which is what current GPS
devices with turn by turn aim at
achieving. However a majority l
of respondents enjoy wandering, like to know exactly w
where they are going
which is an activity that GPS
devices are not specefically l
designed to do. like to wander about

75.
GPS navigation
GPS market analysis
Garmin and TomTom, two GPS manufacturers take
major hits in the stock market as smartphone
providers offer similar services.
Oct 28, 2009 Jan 21, 2010
free navigation for free navigation for
Google smartphones Nokia smartphones
NASDAQ
2009 Spet Jan 2010
since Oct 28: Garmin stock 16% Analysis:
business
TomTom stock 32% opportunity

76.
GPS navigation
opporunity
If GPS manufacturers such as Garmin or
TomTom want to see continued growth,
they must explore new business opportunities.
This represents an opportunity to create
a device which reimagines the GPS
navigation experience.
> Divergence
> Convergence
> Historical context
> Natural context

77.
GPS navigation
part four
concept development

78.
GPS navigation

79.
GPS navigation
group brainstorming
A group brainstorm resulted in many useful and
interesting ideas. Each of these ideas represents
possible category for exploration
cultural legacy waypoint device animal tracking social apps
extending the senses cross cultural context sensitive understanding natural
connection information phenomena

80.
GPS navigation
1. current location
via GPS
1. current location
via GPS
e
nc
2. calculate distance s ta iles
di 4 m
via magnetic compass 1. e
3. nc 4.
2. calculate distance s ta iles N 86º 21’ 41.95”
di 4 m W 043º 58’ 32.13”
via magnetic compass 1.
3. 4. N 86º 21’ 41.95”
W 043º 58’ 32.13”
3. calculate distance
via laser range finder
3. calculate distance
via laser range finder
4. calculate desired
coordinates
4. calculate desired
coordinates
1. N 83º 23’ 36.23”
W 043º 34’ 62.72”
1. N 83º 23’ 36.23”
W 043º 34’ 62.72”
N
2.
N
2.

81.
GPS navigation
research & inspiration

82.
GPS navigation
concept development
The “bread crumb” shooter allows the user
to look through a lens, mark a spot, and
then navigate to that spot.
These concepts are inspired by the compass
and telescope form.

83.
GPS navigation

84.
GPS navigation
concept development
this form is a simple lens that
the user can look through to mark
a location. That lens can double
as a navigation screen

85.
GPS navigation

86.
GPS navigation
part five
final concept

87.
GPS navigation

88.
GPS navigation
Alex Sara

89.
GPS navigation
concept scenario

90.
GPS navigation
concept scenario

91.
GPS navigation

92.
GPS navigation

93.
GPS navigation
concept scenario

94.
GPS navigation

95.
GPS navigation
concept potential
The Navigation Lens effectively reimagines the GPS
navigation experience.
If GPS manufacturers such as Garmin or TomTom
begin production of this device they may observe
continued growth, through the exploration of new
business opportunities.
Areas explored:
Divergence:
A new device provides never before seen features
which appeal to current GPS users who use only a
few functions in their current GPS device as well
as non-GPS users.
Historical context:
The Navigation Lens is based on line-of-
sight navigation, which is a founding method
of navigating our world. Additionally it draws
inspiration from the compass and telescope, two
classic navigation devices.
Natural context:
This device will inspire people to actively
observe and explore their environments, thus
creating the potential for people to reconnect
with the natural world on a deeper level.

96.
GPS navigation
Thank you