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36 BrandZ™ Top 50 Most Valuable Latin American Brands 2012
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1
3,318 58,449 3
3,307 53
3,109 32
3,074 25,513 4
2,842 34
2,815 55,114 4
25
2,585 24,574 3
2,511 22
2,414 34,240 1
2,359 54
4
Brand# # Brand
Brand Value
(US$ Mil.)
Brand Value
(US$ Mil.)
Brand
Contribution Index
Brand
Contribution Index
Energy
RetailCommunication Provider
CosmeticsFinancial Institution
BankFinancial Institution
EnergyCommunication Provider
Financial InstitutionRetail
EnergyBeer
Communication ProviderBeer
Communication ProviderFinancial Institution
RetailCommunication Provider
*
Financial InstitutionEnergy
BeerAirline
Financial Institution
Brazil MexicoColombiaChileArgentina
Source: BrandAnalytics and Millward Brown Optimor.
LATIN AMERICA
37BrandZ™ Top 50 Most Valuable Latin American Brands 2012
25 1,995 4
Bakery
26 1,980 5
Retail
Mining
Retail
30
2
Food
45
778 2
Food
46
2
Retail
28 1,708 1
44
817 1
Communication Provider
43 851 4
Beer
31
1,494 1
Cement
34
1,352 1
Financial Institution
36 1,244 4
Beer
38 3
Retail
50 2
Communication Provider
35
1,251 4
Financial Institution
37 4
Retail
39 1,143 3
Financial Institution
29 4
Retail
33 5
40 3
41 987 4
Retail
42
948 4
Retail
48
1
Paper
49
3
Communication Provider
47
5
Beer
*Claro is based in Mexico but has no operations there.
32
1,398 2
Retail
Retail
Brand# # Brand
Brand Value
(US$ Mil.)
Brand Value
(US$ Mil.)
Brand
Contribution Index
Brand
Contribution Index
Retail
27 1,834 2
BRANDZTM
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2012
Noticias de Tecnología en gabatek.com

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Las marcas más valoradas del Latinoamérica en 2013 – Tecnología – BrandZ – Gabatek.com

  • 1. 36 BrandZ™ Top 50 Most Valuable Latin American Brands 2012 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 3,318 58,449 3 3,307 53 3,109 32 3,074 25,513 4 2,842 34 2,815 55,114 4 25 2,585 24,574 3 2,511 22 2,414 34,240 1 2,359 54 4 Brand# # Brand Brand Value (US$ Mil.) Brand Value (US$ Mil.) Brand Contribution Index Brand Contribution Index Energy RetailCommunication Provider CosmeticsFinancial Institution BankFinancial Institution EnergyCommunication Provider Financial InstitutionRetail EnergyBeer Communication ProviderBeer Communication ProviderFinancial Institution RetailCommunication Provider * Financial InstitutionEnergy BeerAirline Financial Institution Brazil MexicoColombiaChileArgentina Source: BrandAnalytics and Millward Brown Optimor. LATIN AMERICA
  • 2. 37BrandZ™ Top 50 Most Valuable Latin American Brands 2012 25 1,995 4 Bakery 26 1,980 5 Retail Mining Retail 30 2 Food 45 778 2 Food 46 2 Retail 28 1,708 1 44 817 1 Communication Provider 43 851 4 Beer 31 1,494 1 Cement 34 1,352 1 Financial Institution 36 1,244 4 Beer 38 3 Retail 50 2 Communication Provider 35 1,251 4 Financial Institution 37 4 Retail 39 1,143 3 Financial Institution 29 4 Retail 33 5 40 3 41 987 4 Retail 42 948 4 Retail 48 1 Paper 49 3 Communication Provider 47 5 Beer *Claro is based in Mexico but has no operations there. 32 1,398 2 Retail Retail Brand# # Brand Brand Value (US$ Mil.) Brand Value (US$ Mil.) Brand Contribution Index Brand Contribution Index Retail 27 1,834 2 BRANDZTM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2012
  • 3. Noticias de Tecnología en gabatek.com