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ASUSTeK Computer Incorporated
Jonney Shih, Chairman; Jerry Shen, CEO;
TH Tung, VP and founder; Ted Hsu, VP
Motherboards, graphics cards, notebooks,
PDAs and others
(see complete list of categories)
▲ US$ 22.9 billion (2008 )
▲$0.84 billion USD (2008 )
100,000 (2008 )
ASUSTeK Computer Incorporated (ASUS) (traditional Chinese: 華碩電腦股份有限公司), a
Taiwan-based multinational company, produces motherboards, graphics cards, optical drives,
PDAs, computer monitors, notebook computers, servers, networking products, mobile phones,
computer cases, computer components, and computer cooling systems. Commonly called by its
brand name ASUS (pronounced ah-soo-ss or [a'sus] in IPA and commonly mispronounced as ay-
sus), it is listed on both the London Stock Exchange (LSE: ASKD) and the Taiwan Stock
Exchange (TSE: 2357). In 2007, one in three desktop PCs sold used an ASUS motherboard; and
the company's 2007 revenues reached US$6.9 billion.
ASUS appears in BusinessWeek’s InfoTech 100 and Asia’s Top 10 IT Companies rankings. It is
the number one in quality and service according to Wall Street Journal Asia and leads the IT
Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of
1 Corporate information
o 1.1 History
o 1.2 Relationship with Intel
o 1.3 Corporate restructuring
o 1.4 Open Handset Alliance
o 1.5 Timeline
2 Manufacturing facilities and service centers
3 Sub brands
o 3.1 Eee
o 3.2 ROG
4 ASUS original features
5 Environmental record
o 5.1 Green ASUS
o 5.2 Green ASUS measures
o 5.3 Recognition
6 Corporate Social Responsibility
o 6.1 PC Recycling for a Brighter Future program
o 7.1 Privacy controversy
o 7.2 User abandonment controversy
8 See also
10 External links
 Corporate information
TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan — all
four founders worked as computer engineers for Acer. The name ASUS originated from Pegasus,
the winged horse of Greek mythology. The first three letters of the word were dropped to give
the resulting name a high position in alphabetical listings.
In 2005, shipments from ASUS, ECS, Gigabyte, and MSI totaled 104.86 million units. ASUS led
with 52 million units, followed by ECS with 20 million, MSI with 18 million, and Gigabyte with
ASUS also produces components for other manufacturers, including Sony (PlayStation 2)[citation
, Apple Inc. (iPod, iPod Shuffle, MacBook), Alienware, Falcon Northwest, Palm, Inc., HP,
and HP's Compaq brand.
 Relationship with Intel
In the early 1990s, Taiwan-based motherboard manufacturers had not yet established their
leading positions in the computer hardware business. Intel would supply any new processors to
more established companies like IBM first, and the Taiwanese companies would be forced to
wait for approximately six months after IBM received their engineering prototypes. 
When Intel released its 486 as engineering samples, ASUS decided to design its own 486
motherboard without having a 486 processor engineering sample on site, using only the technical
details published by Intel and the experience they gained while making the 386-compatible
motherboards. When ASUS finalized its 486 motherboard prototype, they took it to Intel's base
in Taiwan for testing. Unsurprisingly, there was not a formal greeting when they arrived. It
turned out that Intel's own 486 motherboard prototype had encountered design flaws, and Intel's
engineers were rectifying it. The ASUS founders exercised their experience with the 486 and had
a look at Intel's malfunctioning motherboard. Their solution worked, to the Intel engineers'
surprise. Intel then tested the ASUS prototype, which functioned perfectly. This marked the
beginning of an informal relationship between the two companies – ASUS now receives Intel
engineering samples ahead of its competitors.
ASUS has become one of the main supporters of Intel's Common Building Block initiatives.
 Corporate restructuring
As of 3 January 2008, ASUS has been in the process of restructuring its operations.
The company will be split into three distinct operational units:
The ASUS brand will be used solely for first-party branded computers. Pegatron will handle
motherboard and component OEM manufacturing. Unihan will focus on non-PC manufacturing
such as cases and molding. In the process of restructuring, the highly criticized pension-plan
restructuring effectively zeroed out the current pension balances. Previous employee
contributions were returned.
 Open Handset Alliance
On 9 December 2008, the Open Handset Alliance announced that ASUSTek Computer Inc. had
become one of 14 new members of the organisation. These quot;new members will either deploy
compatible Android devices, contribute significant code to the Android Open Source Project, or
support the ecosystem through products and services that will accelerate the availability of
2002: Formed subsidiary ASRock.
September/October 2003: debuts in the cellphone market with the J100 model.
September 2005: releases their first PhysX accelerator card.
December 2005: enters the LCD TV market with the TLW32001 model, initially only
available on the Taiwan market.
January 2006: ASUS announced that it would cooperate with Lamborghini to develop its
March 9, 2006: ASUS is announced to be one of the producers of the first Microsoft
Origami models, together with Samsung and Founder. Samsung and ASUS devices
expected by April 2006.
August 8, 2006: announced joint venture with Gigabyte Technology.
June 5, 2007: ASUS announced the Eee PC at COMPUTEX Taipei 2007.
September 9, 2007: ASUS started to support Blu-ray by announcing the release of BD-
ROM/DVD writer PC drive, BC-1205PT. It has been followed by the release of
several Blu-ray based notebooks.
October 31, 2007: launched their PDA/smartphone range to the UK market.
January 3, 2008: ASUS formally splits into three companies: ASUSTeK, Pegatron and
May 2008: Incompatibility of ASUS A8N32-SLI Deluxe motherboard with Windows XP
SP3 first discovered
August 2008: ASUS refuses to accept responsibility, or provide support, for the
incompatibility between its A8N32-SLI Deluxe motherboard and Windows XP SP3,
thereby tacitly refusing to guarantee that any of its manufactured components' will
remain compatible throughout the entire lifespan of a given Windows platform (in this
case, the wide-spread Windows XP operating system).
August 12, 2008: ASUS creates a new motherboard (ZT23) capable of clocking a
processing speed of 120GHz, a record
August 22, 2008: details of the N10, a mid-level version of the Eee PC, leaked online
December 2008: ASUS quietly releases a beta BIOS update that potentially fixes the
Windows XP SP3 incompatibility with the ASUS A8N32-SLI Deluxe MoBo. Users are
urged to only update to this version if their systems display relevant symptoms.
 Manufacturing facilities and service centers
As of January 2006, ASUS has manufacturing facilities in:
Taiwan (Taipei, Lujhu, Nankan, Kweishan)
mainland China (Suzhou)
the Czech Republic (Ostrava)
with a monthly production capacity of two million motherboards and 150,000 notebook
computers. The ASUS Hi-Tech Park, located in Suzhou, China, covers 540,000 square meters,
roughly the size of 82 soccer fields.
ASUS operates 50 service sites in 32 countries and has over 400 service partners worldwide.
Support is available in 37 languages.
 Sub brands
ASUS has generated a lot of buzz with its Eee-branded line of products, led by the Eee PC
netbook. Since its launch in October 2007, the Eee PC has garnered numerous awards, including
Forbes Asia’s Product of the Year, Stuff Magazine’s Gadget of the Year and Computer of the
Year, NBC.com’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's
Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award
ASUS has since added several products to its Eee lineup, including Eee Box, a compact nettop,
Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure, and Eee
Stick, a plug-and-play wireless controller for the PC platform that translates users’ physical hand
motions into corresponding movements onscreen.
In 2006, ASUS established the Republic of Gamers (ROG) to develop PC hardware especially
for gamers and overclocking enthusiasts. ROG products represent the highest end in ASUS’
range; they feature premium components and proprietary innovations.
 ASUS original features
ASUS has introduced a number of original features and tools that complemented its products,
especially motherboards. The table below lists them, together with some third-party
technologies, rebranded under ASUS-specific names (note: the acronym AI, which prefixes
many of the feature names, stands for ASUS Intelligence).
ASUS is known[by whom?] for its extensive cooling solutions on its enthusiast's motherboards and
video cards. Many incorporate a large copper cooler that does not require the presence of a fan.
Name Product Description Patented
Diagnoses LAN connection problems before
starting the OS
Non-delay Overclocking System. A dynamic
2004 Motherboards a blanket term for all AI enhancements
Controls fan-speed to requirement for noise
Allows playing Audio CDs without turning
the computer on. Notebooks supporting this
Motherboards feature normally have play/pause, stop and
and notebooks other control buttons on the front, where they
are accessible even when the notebook is
On boot-up, the user is given the option to
boot a version of Linux stored on some Flash
memory on the motherboard. Users can surf
Express Gate /Lite
the internet and use Skype, IM, YouTube,
webmail and internet file downloads without
booting into another operating system.
Allows update of the BIOS through a non-
boot floppy which just contains the new
2004 Motherboards BIOS image. Built-in with the BIOS
ASUS EZ Flash
firmware and can be accessed by pressing
ALT+F2 during the power-on self-test
Automatically restore default CPU settings at
2004 Motherboards reboot when the system fails due to
If the BIOS becomes corrupted, CrashFree
2004 Motherboards BIOS 2 allows the user to perform a recovery
using the motherboard support CD.
Color Shine (or
ASUS marketing names for the anti-reflective
Colour Shine), 2006 Laptop LCDs
A multi-player audio and video chat solution
allowing online gamers to see and talk to
2004 Graphics Cards each other while playing. As of 2006, it is
limited to DirectX games and allows up to
eight simultaneous players.
2004 Graphics Cards Allows gamers to broadcast
WiFi AccessPoint module bundled with some
2005 Motherboards motherboards, Notably the P5E3
Deluxe/WiFi-AP@n that includes 802.11n.
BIOS feature makes the computer play music
from a CD at a user-defined date.
Front-panel connectors plug into this block.
The block is then plugged into the
motherboard for easy removal and
The back of the motherboard is designed for
2006 Motherboards optimal heat dissipation of onboard
Uses adjustable profiles to change CPU
2007 Motherboards frequency and Core voltage to minimize
noise and power consumption.
Allows users to store multiple BIOS settings
2006 Motherboards for distribution or sharing. Settings can be
stored in CMOS or as a separate file.
Products with this badge comply with the
 Environmental record
 Green ASUS
Officially launched in 2000, Green ASUSis the name of ASUS’ company-wide sustainable
computing initiative. It is overseen by a steering committee led by Jonney Shih, the Chairman of
ASUSTek Computer Inc. Green ASUS pursues what the company calls the quot;Four Green Home
Runsquot;, namely: Green Design, Green Procurement, Green Manufacturing, and Green Service and
 Green ASUS measures
Green ASUS currently restricts 37 hazardous substances, 31 more than the 6 stipulated by
ASUS notebooks are designed to be Energy Star compliant. Currently, over 50 ASUS
notebooks are Energy Star certified.
In 2005, ASUS launched Taiwan’s first GPMS (Green Product Management System) IT
In 2006, ASUS became the first computer manufacturer in Taiwan to develop an easy-to-
reuse and easy-to-recycle end-of-life green design system.
In September 2006, ASUS initiated a free takeback program for all ASUS-manufactured
products in the USA.
In 2006, ASUS obtained IECQ (IEC Quality Assessment System for Electronic Components)
HSPM (Hazardous Substance Process Management) certification for its headquarters and all of
its manufacturing sites.
In 2007, ASUS was recognized as a quot;highly environmental friendly companyquot; in the Computers
and Peripherals Industry by Oekom research AG, an independent research institute specializing
in corporate responsibility assessment.
In October 2008, ASUS received 11 EPEAT (Electronic Product Environmental Assessment
Tool) Gold Awards for its products , including four of its N Series notebooks, namely the
N10, N20, N50 and N80. In the following month, it received EU Flower certification for the
same N Series notebooks at an award ceremony held in Prague. In December 2008, these
notebooks were conferred the world’s first EuP (Energy-using Product) certification for portable
notebooks by Det Norske Veritas.
 Corporate Social Responsibility
 PC Recycling for a Brighter Future program
In April 2008, ASUS launched its quot;PC Recycling for a Brighter Futurequot; program in
collaboration with Intel and Tsann Kuen Enterprise. Through this program, more than 1,200
desktop computers, notebooks and CRT/LCD monitors were collected, refurbished and donated
to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem
 Privacy controversy
It has been discovered[when?][by whom?] ASUS has been selling a number of laptops that contain (on
both the physical machine and the recovery media) cracked and pirated software, together with
confidential documents from Microsoft and other organizations, as well as internal documents,
and sensitive personal information including CVs. An ASUS spokesperson promised an
investigation at quot;quite a high levelquot;, but declined to comment on how the files came to be located
on the machines and recovery media.The pirated software is believed to have been
accidentally copied over from a flash drive during the unattended installation of Windows Vista,
due to a parameter in the quot;unattend.xmlquot; file on the personal flash drive used to script the
 User abandonment controversy
In May of 2008, shortly after Microsoft released Windows XP SP3, users discovered that
ASUS's A8N32-SLI Deluxe motherboard was completely incompatible with that major OS
update, causing an endless reboot STOP error cycle. For over six months thereafter, ASUS
refused to accept responsibility, or provide support of any kind, for this incompatibility, forcing
users of this popular motherboard to waste days of uncertaintly about the nature of (and how to
address) the problem, and requiring users to either restore their OS back to SP2, or purchase a
new motherboard. By refusing to support SP3, ASUS thereby tacity refused to guarantee
Windows OS compatibility for any of its manufactured components during the entire lifespan of
a given Windows platform (in this case, the ubiquitous Windows XP operating system).
Finally, on 12/26/2008, after more than six months had elapsed since the issue first came to light
in May, ASUS quietly, and without apology, released a beta BIOS update that purportedly fixes
the issue (users are urged to only update to this version if their system displays the relevant
symptoms). Registered owners who had reported the problem initially, have not been advised or
notified by ASUS of this BIOS update's availability.
 See also
List of companies of Taiwan
ASUS Eee PC
ASUS Media Bus
^ a b c quot;2008 Global 500: #363 Asustek Computerquot;, Fortune , 2008
2. ^ Chipsets/Motherboard Statistics by CPU-Z, retrieved August 2008
3. ^ ASUS official website news, retrieved August 2008
4. ^ 2008 Top Taiwan Global Brands announced today(2008/10/23)
^ a b Russian-language interview with Alexander Kim, October 2003
e10206.htm quot;New ASUS Corporate Structure Zeroes Employee Pensionsquot;, DailyTech, 3 January
9. ^ http://www.openhandsetalliance.com/press_120908.html
10. ^ J100 Phone from ASUS
11. ^ ASUS PhysX Card Ready
12. ^ ASUS enters LCD TV market with TLW32001 32quot; LCD TV
13. ^ ASUS and Lamborghini Join in Comprehensive Partnership
14. ^ Microsoft Unfolds Origami at the 2006 CeBIT expo
15. ^ ASUStek and Gigabyte form joint venture
16. ^ quot;ASUS BD-ROM/DVD writer drivequot;. 2007. http://www.psu.com/Blu-ray-scores-major-new-
supporter--a0001253-p0.php. Retrieved on 2007-09-09.
17. ^ New ASUS Corporate Structure Zeroes Employee Pensions
18. ^ WindowsXP SP3 and ASUS A8N32-SLI Deluxe MoBo
19. ^ Pictures of Eee PC's big brother leak online
20. ^ Data retrieved from Asus' official website.
21. ^ Product of the Year: Asustek's Eee PC
^ Stuff Gadget Awards – Eee PC wins gadget of the year
23. ^ Green ASUS
24. ^ 
25. ^ 
26. ^ Asus, Intel Team up for PC Recycling in Taiwan
27. ^ PC Pro: News: ASUS ships software cracker on recovery DVD
28. ^ 
29. ^ 
30. ^ 
31. ^ WindowsXP SP3 and ASUS A8N32-SLI Deluxe MoBo
 External links
Linux on ASUS Laptops (user experiences)
Asus Wl 500 premium Open WRT Howto: WiFi router for the Huawei E220
ASUS FTP in Taiwan - for the most up-to-date drivers. (Asus does not always update its
subsidiary sites (e.g. Germany) in a timely fashion, so check here)
ASUS Forum Troubleshooting and Reviews
ASUS launches ‘ASUS CEO Program’ in five pioneer universities
Open firmware forum for ASUS Routers with oleg firmware
Pegatron Official Website
ASUS P565 Review: Fastest Mobile Phone in the World!
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