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  1. 1. Asus From Wikipedia, the free encyclopedia Jump to: navigation, search ASUSTeK Computer Incorporated Public (LSE: ASKD Type TSE: 2357) 1989 Founded Taipei, Taiwan Headquarters Global Area served Jonney Shih, Chairman; Jerry Shen, CEO; TH Tung, VP and founder; Ted Hsu, VP Key people and founder Computer hardware Industry Electronics Motherboards, graphics cards, notebooks, PDAs and others Products (see complete list of categories) ▲ US$ 22.9 billion (2008 [1]) Revenue ▲$0.84 billion USD (2008 [1]) Net income
  2. 2. 100,000 (2008 [1]) Employees Website ASUSTeK Computer Incorporated (ASUS) (traditional Chinese: 華碩電腦股份有限公司), a Taiwan-based multinational company, produces motherboards, graphics cards, optical drives, PDAs, computer monitors, notebook computers, servers, networking products, mobile phones, computer cases, computer components, and computer cooling systems. Commonly called by its brand name ASUS (pronounced ah-soo-ss or [a'sus] in IPA and commonly mispronounced as ay- sus), it is listed on both the London Stock Exchange (LSE: ASKD) and the Taiwan Stock Exchange (TSE: 2357). In 2007, one in three desktop PCs sold used an ASUS motherboard; and the company's 2007 revenues reached US$6.9 billion.[2][3] ASUS appears in BusinessWeek’s InfoTech 100 and Asia’s Top 10 IT Companies rankings. It is the number one in quality and service according to Wall Street Journal Asia and leads the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.324 billion.[4] Contents 1 Corporate information o 1.1 History o 1.2 Relationship with Intel o 1.3 Corporate restructuring o 1.4 Open Handset Alliance o 1.5 Timeline 2 Manufacturing facilities and service centers 3 Sub brands o 3.1 Eee o 3.2 ROG 4 ASUS original features 5 Environmental record o 5.1 Green ASUS o 5.2 Green ASUS measures o 5.3 Recognition 6 Corporate Social Responsibility [25] o 6.1 PC Recycling for a Brighter Future program 7 Controversies o 7.1 Privacy controversy o 7.2 User abandonment controversy 8 See also 9 References
  3. 3. 10 External links [edit] Corporate information [edit] History TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan — all four founders worked as computer engineers for Acer. The name ASUS originated from Pegasus, the winged horse of Greek mythology.[5] The first three letters of the word were dropped to give the resulting name a high position in alphabetical listings.[5] In 2005, shipments from ASUS, ECS, Gigabyte, and MSI totaled 104.86 million units. ASUS led with 52 million units, followed by ECS with 20 million, MSI with 18 million, and Gigabyte with 16.6 million. ASUS also produces components for other manufacturers, including Sony (PlayStation 2)[citation needed] , Apple Inc. (iPod, iPod Shuffle, MacBook), Alienware, Falcon Northwest, Palm, Inc., HP, and HP's Compaq brand. [edit] Relationship with Intel In the early 1990s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer hardware business. Intel would supply any new processors to more established companies like IBM first, and the Taiwanese companies would be forced to wait for approximately six months after IBM received their engineering prototypes. [6] When Intel released its 486 as engineering samples, ASUS decided to design its own 486 motherboard without having a 486 processor engineering sample on site, using only the technical details published by Intel and the experience they gained while making the 386-compatible motherboards. When ASUS finalized its 486 motherboard prototype, they took it to Intel's base in Taiwan for testing. Unsurprisingly, there was not a formal greeting when they arrived. It turned out that Intel's own 486 motherboard prototype had encountered design flaws, and Intel's engineers were rectifying it. The ASUS founders exercised their experience with the 486 and had a look at Intel's malfunctioning motherboard. Their solution worked, to the Intel engineers' surprise. Intel then tested the ASUS prototype, which functioned perfectly. This marked the beginning of an informal relationship between the two companies – ASUS now receives Intel engineering samples ahead of its competitors.[7] ASUS has become one of the main supporters of Intel's Common Building Block initiatives. [edit] Corporate restructuring As of 3 January 2008, ASUS has been in the process of restructuring its operations.[citation needed] The company will be split into three distinct operational units:
  4. 4. 1. ASUS 2. Pegatron 3. Unihan The ASUS brand will be used solely for first-party branded computers. Pegatron will handle motherboard and component OEM manufacturing. Unihan will focus on non-PC manufacturing such as cases and molding. In the process of restructuring, the highly criticized pension-plan restructuring effectively zeroed out the current pension balances. Previous employee contributions were returned.[8] [edit] Open Handset Alliance On 9 December 2008, the Open Handset Alliance announced that ASUSTek Computer Inc. had become one of 14 new members of the organisation. These quot;new members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices.quot;[9] [edit] Timeline 2002: Formed subsidiary ASRock. September/October 2003: debuts in the cellphone market with the J100 model.[10] September 2005: releases their first PhysX accelerator card.[11] December 2005: enters the LCD TV market with the TLW32001 model, initially only available on the Taiwan market.[12] January 2006: ASUS announced that it would cooperate with Lamborghini to develop its VX series.[13] March 9, 2006: ASUS is announced to be one of the producers of the first Microsoft Origami models, together with Samsung and Founder. Samsung and ASUS devices expected by April 2006.[14] August 8, 2006: announced joint venture with Gigabyte Technology.[15] June 5, 2007: ASUS announced the Eee PC at COMPUTEX Taipei 2007. September 9, 2007: ASUS started to support Blu-ray by announcing the release of BD- ROM/DVD writer PC drive, BC-1205PT.[16] It has been followed by the release of several Blu-ray based notebooks. October 31, 2007: launched their PDA/smartphone range to the UK market. January 3, 2008: ASUS formally splits into three companies: ASUSTeK, Pegatron and Unihan.[17] May 2008: Incompatibility of ASUS A8N32-SLI Deluxe motherboard with Windows XP SP3 first discovered August 2008: ASUS refuses to accept responsibility, or provide support, for the incompatibility between its A8N32-SLI Deluxe motherboard and Windows XP SP3, thereby tacitly refusing to guarantee that any of its manufactured components' will remain compatible throughout the entire lifespan of a given Windows platform (in this case, the wide-spread Windows XP operating system).[18]
  5. 5. August 12, 2008: ASUS creates a new motherboard (ZT23) capable of clocking a processing speed of 120GHz, a record August 22, 2008: details of the N10, a mid-level version of the Eee PC, leaked online[19] December 2008: ASUS quietly releases a beta BIOS update that potentially fixes the Windows XP SP3 incompatibility with the ASUS A8N32-SLI Deluxe MoBo. Users are urged to only update to this version if their systems display relevant symptoms. [edit] Manufacturing facilities and service centers As of January 2006, ASUS has manufacturing facilities in: Taiwan (Taipei, Lujhu, Nankan, Kweishan) mainland China (Suzhou) Mexico (Juarez) the Czech Republic (Ostrava) with a monthly production capacity of two million motherboards and 150,000 notebook computers.[20] The ASUS Hi-Tech Park, located in Suzhou, China, covers 540,000 square meters, roughly the size of 82 soccer fields. ASUS operates 50 service sites in 32 countries and has over 400 service partners worldwide. Support is available in 37 languages. [edit] Sub brands [edit] Eee ASUS has generated a lot of buzz with its Eee-branded line of products, led by the Eee PC netbook. Since its launch in October 2007, the Eee PC has garnered numerous awards, including Forbes Asia’s Product of the Year[21], Stuff Magazine’s Gadget of the Year and Computer of the Year[22],’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner. ASUS has since added several products to its Eee lineup, including Eee Box, a compact nettop, Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure, and Eee Stick, a plug-and-play wireless controller for the PC platform that translates users’ physical hand motions into corresponding movements onscreen. [edit] ROG In 2006, ASUS established the Republic of Gamers (ROG) to develop PC hardware especially for gamers and overclocking enthusiasts. ROG products represent the highest end in ASUS’ range; they feature premium components[citation needed] and proprietary innovations.
  6. 6. [edit] ASUS original features ASUS has introduced a number of original features and tools that complemented its products, especially motherboards. The table below lists them, together with some third-party technologies, rebranded under ASUS-specific names (note: the acronym AI, which prefixes many of the feature names, stands for ASUS Intelligence). ASUS is known[by whom?] for its extensive cooling solutions on its enthusiast's motherboards and video cards. Many incorporate a large copper cooler that does not require the presence of a fan. Year of Name Product Description Patented introduction Diagnoses LAN connection problems before 2002 Motherboards AI NET starting the OS Non-delay Overclocking System. A dynamic 2005 Motherboards AI NOS overclocking technology 2004 Motherboards a blanket term for all AI enhancements AI Proactive Controls fan-speed to requirement for noise 2003 Motherboards AI Quiet/Q-Fan management Allows playing Audio CDs without turning the computer on. Notebooks supporting this Motherboards feature normally have play/pause, stop and 2005 Audio DJ and notebooks other control buttons on the front, where they are accessible even when the notebook is closed. On boot-up, the user is given the option to boot a version of Linux stored on some Flash memory on the motherboard. Users can surf 2008 Motherboards Express Gate /Lite the internet and use Skype, IM, YouTube, webmail and internet file downloads without booting into another operating system.
  7. 7. Allows update of the BIOS through a non- boot floppy which just contains the new 2004 Motherboards BIOS image. Built-in with the BIOS ASUS EZ Flash firmware and can be accessed by pressing ALT+F2 during the power-on self-test Automatically restore default CPU settings at C.P.R. 2004 Motherboards reboot when the system fails due to (CPU Parameter overclocking. Recall) If the BIOS becomes corrupted, CrashFree ASUS CrashFree 2004 Motherboards BIOS 2 allows the user to perform a recovery BIOS using the motherboard support CD. Color Shine (or ASUS marketing names for the anti-reflective Colour Shine), 2006 Laptop LCDs LCD technology. Crystal Shine A multi-player audio and video chat solution allowing online gamers to see and talk to 2004 Graphics Cards each other while playing. As of 2006, it is GameFace Live limited to DirectX games and allows up to eight simultaneous players. 2004 Graphics Cards Allows gamers to broadcast GameLiveShow WiFi AccessPoint module bundled with some 2005 Motherboards motherboards, Notably the P5E3 WiFi-AP Deluxe/WiFi-AP@n that includes 802.11n. BIOS feature makes the computer play music 2007 Motherboards Music Alarm from a CD at a user-defined date. Front-panel connectors plug into this block. The block is then plugged into the 2006 Motherboards Q-Connector motherboard for easy removal and installation.
  8. 8. The back of the motherboard is designed for 2006 Motherboards optimal heat dissipation of onboard Stack Cool components. Uses adjustable profiles to change CPU 2007 Motherboards frequency and Core voltage to minimize AI Gear noise and power consumption. Allows users to store multiple BIOS settings 2006 Motherboards for distribution or sharing. Settings can be O.C. Profile stored in CMOS or as a separate file. Products with this badge comply with the 2006 All GreenASUS RoHS initiative. [edit] Environmental record [edit] Green ASUS Officially launched in 2000, Green ASUS[23]is the name of ASUS’ company-wide sustainable computing initiative. It is overseen by a steering committee led by Jonney Shih, the Chairman of ASUSTek Computer Inc. Green ASUS pursues what the company calls the quot;Four Green Home Runsquot;, namely: Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing. [edit] Green ASUS measures Green ASUS currently restricts 37 hazardous substances, 31 more than the 6 stipulated by RoHS. ASUS notebooks are designed to be Energy Star compliant. Currently, over 50 ASUS notebooks are Energy Star certified. In 2005, ASUS launched Taiwan’s first GPMS (Green Product Management System) IT platform. In 2006, ASUS became the first computer manufacturer in Taiwan to develop an easy-to- reuse and easy-to-recycle end-of-life green design system. In September 2006, ASUS initiated a free takeback program for all ASUS-manufactured products in the USA. [edit] Recognition
  9. 9. In 2006, ASUS obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and all of its manufacturing sites. In 2007, ASUS was recognized as a quot;highly environmental friendly companyquot; in the Computers and Peripherals Industry by Oekom research AG, an independent research institute specializing in corporate responsibility assessment. In October 2008, ASUS received 11 EPEAT (Electronic Product Environmental Assessment Tool) Gold Awards for its products[24] , including four of its N Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N Series notebooks at an award ceremony held in Prague. In December 2008, these notebooks were conferred the world’s first EuP (Energy-using Product) certification for portable notebooks by Det Norske Veritas. [edit] Corporate Social Responsibility [edit] PC Recycling for a Brighter Future program[25] In April 2008, ASUS launched its quot;PC Recycling for a Brighter Futurequot;[26] program in collaboration with Intel and Tsann Kuen Enterprise. Through this program, more than 1,200 desktop computers, notebooks and CRT/LCD monitors were collected, refurbished and donated to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center. [edit] Controversies [edit] Privacy controversy It has been discovered[when?][by whom?] ASUS has been selling a number of laptops that contain (on both the physical machine and the recovery media) cracked and pirated software, together with confidential documents from Microsoft and other organizations, as well as internal documents, and sensitive personal information including CVs. An ASUS spokesperson promised an investigation at quot;quite a high levelquot;, but declined to comment on how the files came to be located on the machines and recovery media.[27]The pirated software is believed to have been accidentally copied over from a flash drive during the unattended installation of Windows Vista, due to a parameter in the quot;unattend.xmlquot; file on the personal flash drive used to script the installation. [28][29] [edit] User abandonment controversy
  10. 10. In May of 2008, shortly after Microsoft released Windows XP SP3, users discovered that ASUS's A8N32-SLI Deluxe motherboard was completely incompatible with that major OS update[30], causing an endless reboot STOP error cycle. For over six months thereafter, ASUS refused to accept responsibility, or provide support of any kind, for this incompatibility, forcing users of this popular motherboard to waste days of uncertaintly about the nature of (and how to address) the problem, and requiring users to either restore their OS back to SP2, or purchase a new motherboard. By refusing to support SP3, ASUS thereby tacity refused to guarantee Windows OS compatibility for any of its manufactured components during the entire lifespan of a given Windows platform (in this case, the ubiquitous Windows XP operating system).[31] Finally, on 12/26/2008, after more than six months had elapsed since the issue first came to light in May, ASUS quietly, and without apology, released a beta BIOS update that purportedly fixes the issue (users are urged to only update to this version if their system displays the relevant symptoms). Registered owners who had reported the problem initially, have not been advised or notified by ASUS of this BIOS update's availability. [edit] See also List of companies of Taiwan ASUS Eee PC ASUS Media Bus Asus routers [edit] References ^ a b c quot;2008 Global 500: #363 Asustek Computerquot;, Fortune , 2008 1. 2. ^ Chipsets/Motherboard Statistics by CPU-Z, retrieved August 2008 3. ^ ASUS official website news, retrieved August 2008 4. ^ 2008 Top Taiwan Global Brands announced today(2008/10/23) ^ a b Russian-language interview with Alexander Kim, October 2003 5. ^ 巨獅傳奇:華碩成長為世界500強的故事 6. ^ 巨獅傳奇:華碩成長為世界500強的故事 7. 8. ^ [ e10206.htm quot;New ASUS Corporate Structure Zeroes Employee Pensionsquot;, DailyTech, 3 January 2008 9. ^ 10. ^ J100 Phone from ASUS 11. ^ ASUS PhysX Card Ready 12. ^ ASUS enters LCD TV market with TLW32001 32quot; LCD TV 13. ^ ASUS and Lamborghini Join in Comprehensive Partnership 14. ^ Microsoft Unfolds Origami at the 2006 CeBIT expo 15. ^ ASUStek and Gigabyte form joint venture 16. ^ quot;ASUS BD-ROM/DVD writer drivequot;. 2007. supporter--a0001253-p0.php. Retrieved on 2007-09-09. 17. ^ New ASUS Corporate Structure Zeroes Employee Pensions 18. ^ WindowsXP SP3 and ASUS A8N32-SLI Deluxe MoBo 19. ^ Pictures of Eee PC's big brother leak online
  11. 11. 20. ^ Data retrieved from Asus' official website. 21. ^ Product of the Year: Asustek's Eee PC ^ Stuff Gadget Awards – Eee PC wins gadget of the year 22. 23. ^ Green ASUS 24. ^ [1] 25. ^ [2] 26. ^ Asus, Intel Team up for PC Recycling in Taiwan 27. ^ PC Pro: News: ASUS ships software cracker on recovery DVD 28. ^ [3] 29. ^ [4] 30. ^ [5] 31. ^ WindowsXP SP3 and ASUS A8N32-SLI Deluxe MoBo [edit] External links Official Website Linux on ASUS Laptops (user experiences) Asus Wl 500 premium Open WRT Howto: WiFi router for the Huawei E220 ASUS FTP in Taiwan - for the most up-to-date drivers. (Asus does not always update its subsidiary sites (e.g. Germany) in a timely fashion, so check here) ASUS Forum Troubleshooting and Reviews ASUS launches ‘ASUS CEO Program’ in five pioneer universities Open firmware forum for ASUS Routers with oleg firmware Pegatron Official Website ASUS P565 Review: Fastest Mobile Phone in the World! Companies portal v•d•e Major information technology companies Alcatel-Lucent · Apple · Audiovox · HTC · Kyocera · LG · Motorola · Nokia · Palm · Qualcomm · RIM · Samsung · Cellular hardware Sanyo · Sony Ericsson Bull · GE · HCL · Hitachi · LG · NCR · Panasonic (JVC, Matsushita) · Philips · Samsung · Siemens (Infineon, Conglomerates Qimonda) · Sony · Thomson · Toshiba · Vivendi · Wipro Infotech · Yamaha 3Com · Alcatel-Lucent · Allied Telesis · Avaya · Ericsson · 3G Networks Huawei · Nokia Siemens · ZTE Amazon · AOL · eBay · Expedia · Google · Dot-coms IAC/InterActiveCorp · Monster Worldwide · Yahoo! AMD · Analog Devices · ATI Technologies · Fairchild · Freescale · Infineon · Intel · Micron · National Semiconductors (General) Semiconductor · NVIDIA · NXP · Renesas · ROHM ·
  12. 12. Skyworks · STMicroelectronics · Texas Instruments · TSMC Celestica · Elcoteq · Flextronics · Foxconn · Jabil · Kimball · Electronics manufacturers Plexus · Quanta · Sanmina-SCI · SMTC Accenture · ACS · Atos Origin · Avanade · BearingPoint · Booz Allen Hamilton · BT · Capgemini · CGI · Cognizant · CSC · Deloitte · EDS · First Data · Fujitsu · Getronics · HCL Technologies · IBM Global Services · Indra · Infosys · IT services Keane · Logica · Neusoft · PA · Perot · SAIC · Sapient · Satyam · Steria · Syntel · TCS · Tech Mahindra · ThoughtWorks · Tieto · Titan · Unisys · Virtusa · Wipro · Xansa Brocade · Cisco Systems · Juniper Networks Network hardware BenQ · Sharp · Sony · Trident Microsystems · ViewSonic Display / DTV Adobe · CA · Compuware · Corel · IBM · Idealab · Intuit · Microsoft · Oracle · PTC · Red Hat · SAP · Sun Software Microsystems Activision Blizzard · Namco Bandai Games · Capcom · Codemasters · EA · Infogrames · Nintendo · Sega · Sony Gaming Computer Entertainment · Take-Two Interactive · Valve Corporation Acer · Apple · Asus · Dell · Hewlett-Packard · Hitachi · Computer and server systems IBM · Lenovo · NEC · Panasonic · Sony · Sun · Toshiba AVG Technologies · ESET · F-Secure · Kaspersky Lab · Security McAfee · SOFTWIN · Sophos · Symantec · Trend Micro Retrieved from quot;; Categories: Companies listed on the London Stock Exchange | Companies listed on the Taiwan Stock Exchange | Companies established in 1989 | Computer enclosure companies | Computer hardware companies | Graphics hardware companies | Motherboard companies | Electronics companies of Taiwan | Taiwan brands | Asus Hidden categories: Articles containing non-English language text | All articles with unsourced statements | Articles with unsourced statements since May 2008 | Articles with unsourced statements since February 2009 | Articles containing potentially dated statements from 2006 | All articles containing potentially dated statements | Articles with specifically-marked weasel- worded phrases | Vague or ambiguous time | Portal:Companies/Total | Netbook manufacturers Views Article Discussion Edit this page History Personal tools
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  14. 14. Italiano Lietuvių Bahasa Melayu Nederlands 日本語 Polski Português Русский Slovenčina Slovenščina Suomi Svenska Türkçe Українська 中文 This page was last modified on 18 February 2009, at 20:17. All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) tax-deductible nonprofit charity. Privacy policy About Wikipedia Disclaimers