Delivering Business Value with the   Next Generation Data Center  Mark Sunday CIO and Senior Vice President, Oracle
The following is intended to outline our general product direction.  It is intended for information purposes only, and may...
$22.4B in Revenue, FY08 World’s Largest Enterprise Software Company 300,000 Global Customers
IT Functions at Oracle DEVELOPMENT
Supporting 84,000 Employees Operating in 145 Countries 50+ acquisitions in 4 years Oracle.com Oracle Technology Network Or...
20,000 Developers Developing > 900 Products Continuous Development and Test Oracle Product Development Grid DEVELOPMENT
320,000 students trained per year 670 classes per week
3.6 million users $557M revenues,  FY08 40% growth,  year over year Operating System Database Middleware Applications Infr...
7,000 Network Devices  |   10,000 TB Storage  |   42,000 Servers 84,000+ Internal Users  |   4+ Million External Users Run...
Consolidation & Standardization at Oracle Organization Self Service Processes Network Data Center Email Applications Colla...
Result: Increased Profitability and Growth Note: All figures after FY2004 are provided on a non-GAAP basis. GAAP to non-GA...
Next
Data Volumes: The Exaflood Data Storage Growth:  60% per year  (IDC) Internet Traffic Growth:  100% per year  Internetworl...
Growing Energy Concerns 60B 110B 80B 2006 2008  (E) 2010  (E) Billions of Kilowatt Hours Annual US Data Center Energy Usag...
The Green Perfect Storm Legislative Will Public Awareness High Energy Prices Increasing Compute Density
Evolving Skills Landscape Worldwide Server Growth  (in millions) 1997  2007 7.6 30.3 Source: IDC
Global Economy Global Market Global Awareness
Oracle Austin Data Center  World class technology and operational excellence
Building the Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility
Site Selection Criteria Economic Energy Real Estate Travel accessibility Workforce Available skills Cost of living Oracle ...
Building The Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility Operations Center Storage  & Receiv...
Project Sequoia SuperCell Operations Center Storage  & Receiving DarkCell SuperCell Cell Air Handling Air Handling UPS UPS...
Optimizing for Energy and HVAC Efficiency Oracle Utah Compute Facility Floor Plan Temp. (F) 100 91 82 73 65 12ft 10ft 6ft
Project Sequoia Phased Expansion 1 2 4 3
Project Sequoia Phased Expansion
Virtualization Changes the Game <ul><li>Rapid Deployment using Grid techniques and Oracle VM </li></ul><ul><li>Massive ela...
Case Study: Oracle University <ul><li>With Grid: </li></ul><ul><ul><li>1/6 th  the hardware </li></ul></ul><ul><ul><li>CPU...
Operating the Next Generation Data Center A Pool of Clusters and Virtual Machines
Managed as One Grid Austin, TX Colorado Springs, CO Salt Lake City, UT
Powering All Applications Austin, TX Colorado Springs, CO Salt Lake City, UT
Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
Configure Web Server Web Server Middleware Middleware Database Create customer configuration templates Web Server Web Serv...
Provision VM Gold Images Web Server Middleware Database Web Server Middleware Database Customer Template Web Server Web Se...
Provision Customer instance is activated Middleware Database Web Server Web Server Middleware Customer Template Web Server...
Live Migrate Customer Template Web Server Web Server Middleware Middleware Database Middleware Database Web Server Web Ser...
Live Migrate Middleware Database Web Server Middleware Web Server Database Virtual Machines are moved while running Middle...
Grow Middleware Web Server Web Server Web Server Middleware Database Middleware Grow a customer instance by adding Virtual...
Park Park unneeded instances and return VM resources to pool Middleware Middleware Database Web Server Middleware Web Serv...
Rapid Activate Activate parked instances in seconds Middleware Middleware Database Web Server Middleware Web Server Web Se...
Grid Grow Add physical machines to increase Grid capacity
HA: Server Failover
HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middl...
HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middl...
Disaster Recovery: Migrate Data is Synchronized between Sites Virtual Machines are re-provisioned after site failure Custo...
Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
Edward Screven  Chief Corporate Architect
 
<ul><li>Continuous operational improvement  </li></ul><ul><li>Accelerate return on IT investment </li></ul><ul><li>Reduce ...
Virtualization
<ul><li>Continuous operational improvement  </li></ul><ul><li>Accelerate return on IT investment </li></ul><ul><li>Reduce ...
Management
Top-Down Application Management <ul><li>Manage the entire application </li></ul><ul><li>Monitor end-user experience </li><...
Complete, Open, Integrated
Oracle Premium Support Product Enhancements and Updates Global Support Infrastructure Proactive, Automated Support Lifetim...
Oracle at LinuxWorld <ul><li>Oracle Announces </li></ul><ul><ul><li>Oracle Introduces Oracle VM Templates </li></ul></ul><...
Q & A
 
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Delivering Business Value with the Next Generation Data Center

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  • Delivering Business Value with the Next Generation Data Center

    1. 2. Delivering Business Value with the Next Generation Data Center Mark Sunday CIO and Senior Vice President, Oracle
    2. 3. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
    3. 4. $22.4B in Revenue, FY08 World’s Largest Enterprise Software Company 300,000 Global Customers
    4. 5. IT Functions at Oracle DEVELOPMENT
    5. 6. Supporting 84,000 Employees Operating in 145 Countries 50+ acquisitions in 4 years Oracle.com Oracle Technology Network Oracle Partner Network ERP, CRM, HR,…
    6. 7. 20,000 Developers Developing > 900 Products Continuous Development and Test Oracle Product Development Grid DEVELOPMENT
    7. 8. 320,000 students trained per year 670 classes per week
    8. 9. 3.6 million users $557M revenues, FY08 40% growth, year over year Operating System Database Middleware Applications Infrastructure
    9. 10. 7,000 Network Devices | 10,000 TB Storage | 42,000 Servers 84,000+ Internal Users | 4+ Million External Users Running on… DEVELOPMENT
    10. 11. Consolidation & Standardization at Oracle Organization Self Service Processes Network Data Center Email Applications Collaboration
    11. 12. Result: Increased Profitability and Growth Note: All figures after FY2004 are provided on a non-GAAP basis. GAAP to non-GAAP reconciliations are included in our earnings releases, which are available on the Oracle Investor Relations website at www.oracle.com/investor . Total Revenue ($Billions) De-centralized IT Consolidated IT Corporate Expansion $10.0 $30.0 1998 LTM $20.0 1999 2000 2001 2002 2003 2004 2005 2006 2007 Total Revenue ($Billions) 2004 - 2008 Operating Margin (%) 20.0% 30.0% 40.0% 50.0% Operating Margin (%) 1998 - 2002
    12. 13. Next
    13. 14. Data Volumes: The Exaflood Data Storage Growth: 60% per year (IDC) Internet Traffic Growth: 100% per year Internetworldstats.com
    14. 15. Growing Energy Concerns 60B 110B 80B 2006 2008 (E) 2010 (E) Billions of Kilowatt Hours Annual US Data Center Energy Usage Source: EPA
    15. 16. The Green Perfect Storm Legislative Will Public Awareness High Energy Prices Increasing Compute Density
    16. 17. Evolving Skills Landscape Worldwide Server Growth (in millions) 1997 2007 7.6 30.3 Source: IDC
    17. 18. Global Economy Global Market Global Awareness
    18. 19. Oracle Austin Data Center World class technology and operational excellence
    19. 20. Building the Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility
    20. 21. Site Selection Criteria Economic Energy Real Estate Travel accessibility Workforce Available skills Cost of living Oracle presence Business Climate Business and tax incentives Network connectivity Pro-business political environment Relationship with state/local government
    21. 22. Building The Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility Operations Center Storage & Receiving DarkCell SuperCell
    22. 23. Project Sequoia SuperCell Operations Center Storage & Receiving DarkCell SuperCell Cell Air Handling Air Handling UPS UPS UPS Batteries Sub-Cells Mechanical Yard Backup Generators Chiller Plant
    23. 24. Optimizing for Energy and HVAC Efficiency Oracle Utah Compute Facility Floor Plan Temp. (F) 100 91 82 73 65 12ft 10ft 6ft
    24. 25. Project Sequoia Phased Expansion 1 2 4 3
    25. 26. Project Sequoia Phased Expansion
    26. 27. Virtualization Changes the Game <ul><li>Rapid Deployment using Grid techniques and Oracle VM </li></ul><ul><li>Massive elasticity responding to real-world demands </li></ul>Systems Management Interaction Interface Services Catalog Monitoring & Metering Provisioning Interface
    27. 28. Case Study: Oracle University <ul><li>With Grid: </li></ul><ul><ul><li>1/6 th the hardware </li></ul></ul><ul><ul><li>CPU utilization increased from 7% to 73% </li></ul></ul><ul><ul><li>Revenue per server increased 5X </li></ul></ul><ul><ul><li>Servers to administrator ratio increased 10X </li></ul></ul>Enterprise Manager Real Application Clusters Automatic Storage Management Mid-Tier clusters Data Grids
    28. 29. Operating the Next Generation Data Center A Pool of Clusters and Virtual Machines
    29. 30. Managed as One Grid Austin, TX Colorado Springs, CO Salt Lake City, UT
    30. 31. Powering All Applications Austin, TX Colorado Springs, CO Salt Lake City, UT
    31. 32. Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
    32. 33. Configure Web Server Web Server Middleware Middleware Database Create customer configuration templates Web Server Web Server Middleware Middleware Database Customer Template VM Gold Images Web Server Middleware Database Web Server Middleware Database Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
    33. 34. Provision VM Gold Images Web Server Middleware Database Web Server Middleware Database Customer Template Web Server Web Server Middleware Middleware Database
    34. 35. Provision Customer instance is activated Middleware Database Web Server Web Server Middleware Customer Template Web Server Web Server Middleware Middleware Database
    35. 36. Live Migrate Customer Template Web Server Web Server Middleware Middleware Database Middleware Database Web Server Web Server Middleware Web Server Middleware Web Server Middleware Database
    36. 37. Live Migrate Middleware Database Web Server Middleware Web Server Database Virtual Machines are moved while running Middleware
    37. 38. Grow Middleware Web Server Web Server Web Server Middleware Database Middleware Grow a customer instance by adding Virtual Machines Middleware
    38. 39. Park Park unneeded instances and return VM resources to pool Middleware Middleware Database Web Server Middleware Web Server Web Server
    39. 40. Rapid Activate Activate parked instances in seconds Middleware Middleware Database Web Server Middleware Web Server Web Server
    40. 41. Grid Grow Add physical machines to increase Grid capacity
    41. 42. HA: Server Failover
    42. 43. HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middleware Middleware Database
    43. 44. HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middleware Middleware Database
    44. 45. Disaster Recovery: Migrate Data is Synchronized between Sites Virtual Machines are re-provisioned after site failure Customer Template Middleware Web Server Database Web Server Middleware
    45. 46. Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
    46. 47. Edward Screven Chief Corporate Architect
    47. 49. <ul><li>Continuous operational improvement </li></ul><ul><li>Accelerate return on IT investment </li></ul><ul><li>Reduce cost, risk, and complexity </li></ul><ul><li>24x7 global coverage, 145 countries, 27 languages </li></ul><ul><li>Available to Oracle and non-Oracle users </li></ul><ul><li>Dedicated engineering and delivery team </li></ul><ul><li>Real-world testing </li></ul><ul><li>Validated Linux configurations </li></ul><ul><li>Partner ecosystem </li></ul>Oracle Unbreakable Linux
    48. 50. Virtualization
    49. 51. <ul><li>Continuous operational improvement </li></ul><ul><li>Accelerate return on IT investment </li></ul><ul><li>Reduce cost, risk, and complexity </li></ul>Oracle VM Supported and certified with Oracle products. <ul><li>Enhanced/optimized Xen technology </li></ul><ul><li>3X more efficient </li></ul><ul><li>Free to download, use and distribute </li></ul><ul><li>Enterprise-quality support </li></ul><ul><li>Templates for faster deployment </li></ul>Oracle tested and supported Server Virtualization
    50. 52. Management
    51. 53. Top-Down Application Management <ul><li>Manage the entire application </li></ul><ul><li>Monitor end-user experience </li></ul><ul><li>Accelerate  detection, diagnostics and remediation </li></ul><ul><li>Mitigate risks </li></ul><ul><li>Maximize ROI </li></ul>
    52. 54. Complete, Open, Integrated
    53. 55. Oracle Premium Support Product Enhancements and Updates Global Support Infrastructure Proactive, Automated Support Lifetime Support Ecosystem Support
    54. 56. Oracle at LinuxWorld <ul><li>Oracle Announces </li></ul><ul><ul><li>Oracle Introduces Oracle VM Templates </li></ul></ul><ul><ul><ul><li>Oracle Database 11g </li></ul></ul></ul><ul><ul><ul><li>Oracle Enterprise Manager </li></ul></ul></ul><ul><ul><ul><li>Oracle Siebel CRM 8 </li></ul></ul></ul><ul><ul><ul><li>Oracle Enterprise Linux </li></ul></ul></ul><ul><ul><li>Partners Embrace Oracle Unbreakable Linux Support Program </li></ul></ul><ul><li>Oracle Booth </li></ul><ul><ul><li>Linux and Virtualization Experts </li></ul></ul><ul><ul><li>Learn about Oracle VM and </li></ul></ul><ul><li>Oracle Unbreakable Linux Support </li></ul>
    55. 57. Q & A

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