Write a Press Release
                                                                 © 2009, Patrick Schwerdtfeger




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C57 press release worksheet

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This worksheet accompanies Chapter 57 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about writing and distributing effective press releases.

Published in: Business, Technology
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C57 press release worksheet

  1. 1. Write a Press Release © 2009, Patrick Schwerdtfeger Effective Press Releases □ News outlets receive literally tens of thousands of press releases each day. □ Always relate your press release on a prominent and current news story. Notes Distribution Wire Services □ There are many distribution services available but some good ones follow: □ BusinessWire http://www.businesswire.com/ □ PRnewswire http://www.prnewswire.com/ □ PRweb http://www.prweb.com/ □ PRmac http://www.prmac.com/ (only $18!) Notes The Personal Touch □ Public relations works best when you have a relationship with the journalist. □ Make a database of your favorite local news outlets and journalists. □ Distribute your press release manually and follow up with a phone call. Notes SEO Optimization □ Make sure you include relevant keywords in the title and body of your release. □ Press releases can rank high on Google even if they’re not widely picked up. Notes www.WebifyBook.com

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