Homepage Mentality
                                                                © 2009, Patrick Schwerdtfeger




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C46 seo homepage mentality worksheet

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This worksheet accompanies Chapter 46 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about treating EVERY page on your website as a potential homepage and SEO optimizing each page for a very specific keyword phrase.

Published in: Business, Technology, Design
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C46 seo homepage mentality worksheet

  1. 1. Homepage Mentality © 2009, Patrick Schwerdtfeger Understanding Google Algorithms □ Google slices and dices internet content according to search query. □ Google has no inherent preference for a website’s primary homepage. □ Result: every page on your website needs to function like a homepage. Notes Homepage Mentality □ How many homepages does your website have? As many as you like. □ Build a separate optimized webpage for every targeted keyword phrase. □ Welcome visitors to that page as if it were your homepage. Example Website Architecture □ http://www.DomainName.com/ (primary homepage) □ http://www.DomainName.com/contact/used-ford-f150-truck-parts/ □ http://www.DomainName.com/contact/garbage-removal-in-berkeley/ □ http://www.DomainName.com/contact/catering-services-in-emeryville/ □ http://www.DomainName.com/contact/surgical-lasers-for-prostate-bph/ □ http://www.DomainName.com/contact/foreclosure-properties-in-oakland/ □ http://www.DomainName.com/contact/marketing-consultant-in-bay-area/ Notes Internal Link Structure □ Create “content pages” (like definitions) that link to your “target pages”. □ Ensure content pages include keyword-rich related content. □ Google loves sentences and paragraphs (avoid bullet points and hidden text). □ Add keyword optimized text links (anchor text) pointing to your target pages. Notes www.WebifyBook.com

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