C42 killer sales copy worksheet

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This worksheet accompanies Chapter 42 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about writing effective sales copy and the "motivating sales sequence" that can guide that process, increasing the conversion rate and resulting in more revenue.

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C42 killer sales copy worksheet

  1. 1. Killer Sales Copy © 2009, Patrick Schwerdtfeger Step 1: Get Their Attention □ Make a shocking and/or specific statement or ask a provocative question. Notes Step 2: Identify the Problem or Need □ Address the prospect, not the product. Identify the problem as it affects them. Notes Step 3: Position your Product as the Solution. □ Explain how your product solves their problem. Stress the benefits they get. Notes Step 4: Differentiate Yourself from Competitors □ Present your USP (unique selling proposition) to show how you’re different. Notes Step 5: Establish Credibility and Build Value □ List experience & guarantees. Show the product is worth more than the price. Notes Step 6: Provide Proof (Statistics & Testimonials) □ Answer the instinctive question, “Why should I believe you?” Notes Step 7: Close with a Call-To-Action □ Ask for the sale. Be specific explaining what you want the reader to do next. Notes www.WebifyBook.com

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