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C37 online branding worksheet


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This worksheet accompanies Chapter 37 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about online branding including Yelp, Google Local, Yahoo Local, MerchantCircle and CitySearch.

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C37 online branding worksheet

  1. 1. Online Branding © 2009, Patrick Schwerdtfeger Yelp □ Claim your business on Yelp and make note of the correct URL to your profile. □ Add a link from your website to your profile on Yelp. It builds credibility. □ Add information to your profile including a business description and photos. □ Ask you clients if they use Yelp. If so, ask them to write a review for you. Notes Google Local □ Google Local listings show up at the top of the search engine results page. □ Listings are displayed on a local map, along with basic contact information. □ Add a description with keywords and photos to improve your ranking. Notes Yahoo Local □ Set up a free listing along with your business address and website address. □ Support your Yahoo Local listing with a Yahoo Directory listing ($299 / year). Notes MerchantCircle □ Create a basic business listing on MerchantCircle. It’s effective and free. □ You can also build a website, advertise, create coupons and write newsletters. □ Connect with other businesses to improve the ranking of your business listing. Notes