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C30 leverage linkedin for business (worksheet)


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This worksheet accompanies Chapter 30 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about leveraging LinkedIn to market your business, including the tips and tricks that can improve the ROI on such marketing campaigns.

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C30 leverage linkedin for business (worksheet)

  1. 1. Leverage LinkedIn © 2009, Patrick Schwerdtfeger Create Your Profile □ Your profile should be clean but comprehensive & customized where possible. □ Fill in your complete employment history – LinkedIn will recommend contacts. □ Try to connect with influencers in your field, either directly or get introduced. Notes New Applications at LinkedIn □ Use applications to integrate your Blogger or WordPress blog into your profile. □ Upload PPT presentations, share reading lists or incorporate Twitter feeds. □ Look for more powerful LinkedIn applications to be introduced in the future. Notes Write Recommendations for Others □ When people view your profile, they often check your recommendations first. □ Write positive reviews (where appropriate) for people in your network. □ By writing positive reviews for others, you will end up getting more yourself. Notes Leverage the LinkedIn Database □ Demonstrate your expertise and provide value by answering questions. □ Search your network for potential customers and business partners. □ Use InMail to contact prospects directly with valuable-based proposals. Notes