Pillars of g21 Marketing System

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If your company qualifies, we do all the work in building new profit centers. We take all the risks at our expense. YOU control our work. We are so sure of our success, that you pay us ONLY AFTER clients we brought already paid you.

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Our Marketing plan is simple. If your company qualifies, we do all the work in building profit centers and new sales. We take all the risks at our expense. YOU control our work. We are so sure of our success, that you pay us ONLY AFTER we have brought money into your bank account.

For those who do not qualify in our Marketing Alliance program, our bill rate is minimum of $2000.00/hour depending on scope of project and deliverables.

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  • 08/09/12
  • Pillars of g21 Marketing System

    1. 1. Marketing and Selling How you can uncover $10,000-$1,000,000 or more in new found sales from your business in the next 9 months!1 Jump to first page
    2. 2. Small business administration study 60% of all new businesses fail within the first six years of operation. Dun and Bradstreet estimates 82% will go under by their 10th anniversary.2 Jump to first page
    3. 3. Two reasons why businesses fail Failure to understand the market for the business’s product or service. “One of the biggest problems with small-business owners is that they have a great idea about going into business, but they don’t have a clue about the amount of work it will take to get their product or service to their clients.” Moe Mowry - Business Development Officer Small Business Administration3 Jump to first page
    4. 4. Two reasons why businesses fail Failure to understand the market for the business’s product or service. “One of the biggest problems with small-business owners is that they have a great idea about going into business, but they don’t have a clue about the amount of work it will take to get their product or service to their clients.” Moe Mowry - Business Development Officer Small Business Administration Inadequate capitalization3 Jump to first page
    5. 5. How should your marketing and selling be different today? Asset marketing  Discovering hidden assets  Optimization  Leverage4 Jump to first page
    6. 6. How should your marketing and selling be different today? Asset marketing  Discovering hidden assets  Optimization  Leverage Multi-pillar marketing4 Jump to first page
    7. 7. How should your marketing and selling be different today? Asset marketing  Discovering hidden assets  Optimization  Leverage Multi-pillar marketing Systemization of your marketing process4 Jump to first page
    8. 8. How should your marketing and selling be different today? Asset marketing  Discovering hidden assets  Optimization  Leverage Multi-pillar marketing Systemization of your marketing process Three ways to exponential growth4 Jump to first page
    9. 9. How should your marketing and selling be different today? Asset marketing  Discovering hidden assets  Optimization  Leverage Multi-pillar marketing Systemization of your marketing process Three ways to exponential growth Performance based4 Jump to first page
    10. 10. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients5 Jump to first page
    11. 11. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. P a s t c u s t o m e r s / c5 l Jump to first page
    12. 12. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 2. Owner expertise 3. Staff expertise5 Jump to first page
    13. 13. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 2. Owner expertise 3. Staff expertise 4. Under-promoted UVP5 Jump to first page
    14. 14. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 2. Owner expertise 3. Staff expertise 4. Under-promoted U.V.P. 5. Unique product or service or delivery5 Jump to first page
    15. 15. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 2. Owner expertise 3. Staff expertise 4. Under-promoted UVP 5. Unique product or service or delivery 6. Sub-par sales performance5 Jump to first page
    16. 16. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 2. Owner expertise 3. Staff expertise 4. Under-promoted UVP 5. Unique product or service or delivery 6. Sub-par sales performance 7. Relationships with other businesses5 Jump to first page
    17. 17. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 2. Owner expertise 3. Staff expertise 4. Under-promoted UVP 5. Unique product or service or delivery 6. Sub-par sales performance 7. Relationships with other businesses 8. Location5 Jump to first page
    18. 18. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 9. Reputation 2. Owner expertise 3. Staff expertise 4. Under-promoted UVP 5. Unique product or service or delivery 6. Sub-par sales performance 7. Relationships with other businesses 8. Location5 Jump to first page
    19. 19. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. 9. Reputation P a 10. Current sales / marketing s process t c u s t o m e r s /5 Jump to first page
    20. 20. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 9. Reputation 2. Owner expertise 10. Current sales / marketing process 3. Staff expertise 11. Current customers / clients 4. Under-promoted UVP 5. Unique product or service or delivery 6. Sub-par sales performance 7. Relationships with other businesses 8. Location5 Jump to first page
    21. 21. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 9. Reputation 2. Owner expertise 10. Current sales / marketing process 3. Staff expertise 11. Current customers / clients 4. Under-promoted UVP 12. Prospective customers / jobs 5. Unique product or service or delivery 6. Sub-par sales performance 7. Relationships with other businesses 8. Location5 Jump to first page
    22. 22. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 9. Reputation 2. Owner expertise 10. Current sales / marketing process 3. Staff expertise 11. Current customers / clients 4. Under-promoted UVP 12. Prospective customers / jobs 5. Unique product or service or delivery 13. Up-selling and packaging opportunities 6. Sub-par sales performance 7. Relationships with other businesses 8. Location5 Jump to first page
    23. 23. Your marketing & sales mindset “Optimizing & leveraging” hidden marketing assets 1. Past customers / clients 9. Reputation 2. Owner expertise 10. Current sales / marketing process 3. Staff expertise 11. Current customers / clients 4. Under-promoted UVP 12. Prospective customers / jobs 5. Unique product or service or delivery 13. Up-selling and packaging opportunities 6. Sub-par sales performance 14. Average client value 7. Relationships with other businesses 8. Location5 Jump to first page
    24. 24. Before spending more money on Advertising Understand and build upon under-utilized current assets 1. Past customers / clients 9. Reputation 2. Owner expertise 10. Current sales / marketing process 3. Staff expertise 11. Current customers / clients 4. Under-promoted U.V.P. 12. Prospective customers / jobs 5. Unique product or service or delivery 13. Up-selling and packaging opportunities 6. Sub-par sales performance 14. Average client value 7. Relationships with other businesses 15. Community relationships 8. Location5 Jump to first page
    25. 25. Optimizing and leveraging “Getting the maximum return, for the least amount of expense, for the longest duration of time … on everything you are currently doing now, have done in the past … and will do in the future.”6 Jump to first page
    26. 26. Many companies will not survive the challenges of marketing because they are only using one or two pillars. Advertising Sales Staff7 Jump to first page
    27. 27. “In order for any business to work, it must become a system, so that the business works exactly the same way every time, down to the very last detail.” Michael Gerber-Consultant Author, The “E” Myth8 Jump to first page
    28. 28. Three ways to exponential growth 1. More prospects9 Jump to first page
    29. 29. Three ways to exponential growth 1. More prospects 2. Increase conversion rate of prospects to customers9 Jump to first page
    30. 30. Three ways to exponential growth 1. More prospects 2. Increase conversion rate of prospects to customers 3. Increase in the value of customer a. Increase in the average transaction value b. Increase in the number of transactions9 Jump to first page
    31. 31. Three ways to exponential growth Growth objective 20% Number of Closing Number of Average Gross Prospects Ratio Customers Customer Sales Now 200 x 20.00% = 40 x 1,000 = $40,000 Small improvements in each area will give you dramatic growth overall10 Jump to first page
    32. 32. Three ways to exponential growth Growth objective 20% Number of Closing Number of Average Gross Prospects Ratio Customers Customer Sales Now 200 x 20.00% = 40 x 1,000 = $40,000 1) 240 x 20.00% = 48 x 1,000 = $48,000 Small improvements in each area will give you dramatic growth overall10 Jump to first page
    33. 33. Three ways to exponential growth Growth objective 20% Number of Closing Number of Average Gross Prospects Ratio Customers Customer Sales Now 200 x 20.00% = 40 x 1,000 = $40,000 1) 240 x 20.00% = 48 x 1,000 = $48,000 2) 200 x 24.00% = 48 x 1,000 = $48,000 Small improvements in each area will give you dramatic growth overall10 Jump to first page
    34. 34. Three ways to exponential growth Growth objective 20% Number of Closing Number of Average Gross Prospects Ratio Customers Customer Sales Now 200 x 20.00% = 40 x $1,000 = $40,000 1) 240 x 20.00% = 48 x $1,000 = $48,000 2) 200 x 24.00% = 48 x $1,000 = $48,000 3) 200 x 20.00% = 40 x $1,200 = $48,000 Small improvements in each area will give you dramatic growth overall10 Jump to first page
    35. 35. Three ways to exponential growth Growth objective 20% Number of Closing Number of Average Gross Prospects Ratio Customers Customer Sales Now 200 x 20.00% = 40 x 1,000 = $40,000 1) 240 x 20.00% = 48 x 1,000 = $48,000 2) 200 x 24.00% = 48 x 1,000 = $48,000 3) 200 x 20.00% = 40 x 1,200 = $48,000 4) 240 x 24.00% = 57.6 x 1,200 = $69,120 Small improvements in each area will give you dramatic growth overall10 Jump to first page
    36. 36. Three ways to exponential growth Growth objective 20% Number of Closing Number of Average Gross Prospects Ratio Customers Customer Sales Now 200 x 20.00% = 40 x $1,000 = $40,000 1) 240 x 20.00% = 48 x $1,000 = $48,000 2) 200 x 24.00% = 48 x $1,000 = $48,000 3) 200 x 20.00% = 40 x $1,200 = $48,000 4) 240 x 24.00% = 57.6 x $1,200 $69,120 = Actual Growth Achieved 72.80% Small improvements in each area will give you dramatic growth overall10 Jump to first page
    37. 37. Performance based marketing Performance is maximized only when all marketing assets are leveraged in a multi-pillar system, growing the business all 3 ways.11 Jump to first page
    38. 38. Performance based marketing No better investment in your business than marketing “Marketing and innovation make money, everything else is a cost.” Peter Drucker Management Consultant12 Jump to first page
    39. 39. Performance success stories 1 Retail Store  $2,000 investment  $250,000 sales increase in 1st year  Annual ROI – 5,000%2 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar13 system 2 Assuming 40% Gross Margin Jump to first page
    40. 40. Performance success stories 1 Retail Store  $2,000 investment  $250,000 sales increase in 1st year  Annual ROI – 5,000%2 Professional  $3000 investment  $62,500 sales increase in 90 days  Annual ROI – 3,333%2 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar13 system 2 Assuming 40% Gross Margin Jump to first page
    41. 41. Performance success stories 1 Retail Store  $2,000 investment  $250,000 sales increase in 1st year  Annual ROI – 5,000%2 Professional  $3000 investment  $62,500 sales increase in 90 days  Annual ROI – 3,333%2 Service Company  $48,000 investment  $30,000,000 sales increase over 2 years  Annual ROI – 12,500%2 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar13 system 2 Assuming 40% Gross Margin Jump to first page
    42. 42. Performance success stories 1 Retail Store  $2,000 investment  $250,000 sales increase in 1st year  Annual ROI – 5,000%2 Professional  $3000 investment  $62,500 sales increase in 90 days  Annual ROI – 3,333%2 Service Company  $48,000 investment  $30,000,000 sales increase over 2 years  Annual ROI – 12,500%2 Manufacturing Company  $12,000 investment  $550,000 sales increase in 1st year  Annual ROI – 1,833%2 1 Utilized all 3 ways to grow the business, optimized and leverages all assets, implemented multi-pillar13 system 2 Assuming 40% Gross Margin Jump to first page
    43. 43. Marketing multi-pillar system 1. UVP14 Jump to first page
    44. 44. Marketing multi-pillar system 1. UVP 2. Exponential marketing14 Jump to first page
    45. 45. Marketing multi-pillar system 1. UVP 2. Exponential marketing 3. Relationship marketing - Optimize customer database14 Jump to first page
    46. 46. Marketing multi-pillar system 1. UVP 2. Exponential marketing 3. Relationship marketing - Optimize customer database 4. Strategic alliance marketing14 Jump to first page
    47. 47. Marketing multi-pillar system 1. UVP 2. Exponential marketing 3. Relationship marketing - Optimize customer database 4. Strategic alliance marketing 5. Custom advertising - Web optimize the media14 Jump to first page
    48. 48. Marketing multi-pillar system 1. UVP 2. Exponential marketing 3. Relationship marketing - Optimize customer database 4. Strategic alliance marketing 5. Custom advertising - Web optimize the media 6. Community relations marketing14 Jump to first page
    49. 49. Marketing multi-pillar system 1. UVP 2. Exponential marketing 3. Relationship marketing - Optimize customer database 4. Strategic alliance marketing 5. Custom advertising - Web optimize the media 6. Community relations marketing 7. “One to one” direct marketing14 Jump to first page
    50. 50. Marketing multi-pillar system 1. UVP 2. Exponential marketing 3. Relationship marketing - Optimize customer database 4. Strategic alliance marketing 5. Custom advertising - Web optimize the media 6. Community relations marketing 7. “One to one” direct marketing 8. Word of mouth referral14 Jump to first page
    51. 51. Pillar #1 Unique Selling Proposition Unique Value Proposition (UVP / E. V. P.) “Differentiate or Die” by Jack Trout15 Jump to first page
    52. 52. Pillar #1 Unique Selling Proposition Unique Value Proposition (UVP) “Differentiate or Die” by Jack Trout Two Questions You Need To Answer 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they?15 Jump to first page
    53. 53. Pillar #1 Unique Selling Proposition Unique Value Proposition (UVP / E. V. P.) “Differentiate or Die” by Jack Trout Two Questions You Need To Answer Three Ways To Achieve A UVP 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they?15 Jump to first page
    54. 54. Pillar #1 Unique Selling Proposition Unique Value Proposition (UVP / E. V. P.) “Differentiate or Die” by Jack Trout Two Questions You Need To Answer Three Ways To Achieve A UVP 1. Why do people do 1. Price leadership business with you now? 2. If they are not doing business with you now, why should they?15 Jump to first page
    55. 55. Pillar #1 Unique Selling Proposition Unique Value Proposition (UVP / E. V. P.) “Differentiate or Die” by Jack Trout Two Questions You Need To Answer Three Ways To Achieve A UVP 1. Why do people do 1. Price leadership business with you now? 2. Differentiation 2. If they are not doing business with you now, why should they?15 Jump to first page
    56. 56. Pillar #1 Unique Selling Proposition Unique Value Proposition (UVP / E. V. P.) “Differentiate or Die” by Jack Trout Two Questions You Need To Answer Three Ways To Achieve A UVP 1. Why do people do 1. Price leadership business with you now? 2. Differentiation 2. If they are not doing 3. Target / Niche business with you now, Price leadership why should they? Differentiation15 Jump to first page
    57. 57. Pillar #2 Optimizing current marketing for exponential sales16 Jump to first page
    58. 58. Pillar #2 Optimizing current marketing for exponential sales 1. Integrate the UVP into all marketing efforts16 Jump to first page
    59. 59. Pillar #2 Optimizing current marketing for exponential sales 1. Integrate the UVP into all marketing efforts 2. Consistently work at increasing the conversion rate16 Jump to first page
    60. 60. Pillar #2 Optimizing current marketing for exponential sales 1. Integrate the UVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems16 Jump to first page
    61. 61. Pillar #2 Optimizing current marketing for exponential sales 1. Integrate the UVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value16 Jump to first page
    62. 62. Pillar #2 Optimizing current marketing for exponential sales 1. Integrate the UVP into all marketing efforts 2. Consistently work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value A. Higher average transaction value B. Increase number of transactions16 Jump to first page
    63. 63. Pillar #3 Optimizing customer base “Customer relationship marketing” Set-up a system for capturing and segmenting the different types of clients17 Jump to first page
    64. 64. Pillar #3 Optimizing customer base “Customer relationship marketing” Set-up a system for capturing and segmenting the different types of clients Past A. Re-capture17 Jump to first page
    65. 65. Pillar #3 Optimizing customer base “Customer relationship marketing” Set-up a system for capturing and segmenting the different types of clients Past Present A. Re-capture A. Retain B. Work the back-end17 Jump to first page
    66. 66. Pillar #3 Optimizing customer base “Customer relationship marketing” Set-up a system for capturing and segmenting the different types of clients Past Present Prospective A. Re-capture A. Retain A. Follow-up B. Work the back-end B. Educate C. Close again17 Jump to first page
    67. 67. Pillar #4 Strategic alliance marketing18 Jump to first page
    68. 68. Pillar #4 Strategic alliance marketing 1. Your own client base18 Jump to first page
    69. 69. Pillar #4 Strategic alliance marketing 1. Your own client base A. Seek an endorsement18 Jump to first page
    70. 70. Pillar #4 Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base18 Jump to first page
    71. 71. Pillar #4 Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base A. Cross-sell other services18 Jump to first page
    72. 72. Pillar #4 Strategic alliance marketing 1. Your own client base A. Seek an endorsement 2. Complimentary businesses outside your client base A. Cross-sell other services B. Work their client base18 Jump to first page
    73. 73. Piller #5 Custom advertising web and E-commerce19 Jump to first page
    74. 74. Piller #5 Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments.19 Jump to first page
    75. 75. Piller #5 Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working19 Jump to first page
    76. 76. Piller #5 Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media19 Jump to first page
    77. 77. Piller #5 Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength19 Jump to first page
    78. 78. Piller #5 Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 4. Three elements will determine success. You must maximize all three: A. Who does it reach B. How often does it reach them - frequency C. What is the message?19 Jump to first page
    79. 79. Piller #5 Custom advertising web and E-commerce All media members work! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength 4. Three elements will determine success. You must maximize all three: A. Who does it reach B. How often does it reach them - frequency C. What is the message? 5. Test against the control measure in terms of profitability. If it is profitable do it some more.19 Jump to first page
    80. 80. Pillar #6 Community relations marketing20 Jump to first page
    81. 81. Pillar #6 Community relations marketing 1. Community marketing is image marketing and results marketing20 Jump to first page
    82. 82. Pillar #6 Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations20 Jump to first page
    83. 83. Pillar #6 Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate20 Jump to first page
    84. 84. Pillar #6 Community relations marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate 4. Press releases20 Jump to first page
    85. 85. Pillar #7 Direct or “one-to-one” marketing21 Jump to first page
    86. 86. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing21 Jump to first page
    87. 87. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail21 Jump to first page
    88. 88. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing21 Jump to first page
    89. 89. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Telemarketing - Displays21 Jump to first page
    90. 90. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Salespeople - Telemarketing - Displays21 Jump to first page
    91. 91. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Salespeople - Telemarketing - Web / E-commerce - Displays21 Jump to first page
    92. 92. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Salespeople - Telemarketing - Web / E-commerce - Displays 2. Make all tools direct response oriented21 Jump to first page
    93. 93. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Salespeople - Telemarketing - Web / E-commerce - Displays 2. Make all tools direct response oriented Every direct marketing effort needs to do the same thing you would do in person21 Jump to first page
    94. 94. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Salespeople - Telemarketing - Web / E-commerce - Displays 2. Make all tools direct response oriented Every direct marketing effort needs to do the same thing you would do in person Have a reply mechanism21 Jump to first page
    95. 95. Pillar #7 Direct or “one-to-one” marketing 1. Types of direct marketing - Direct mail - Salespeople - Telemarketing - Web / E-commerce - Displays 2. Make all tools direct response oriented Every direct marketing effort needs to do the same thing you would do in person Have a reply mechanism Test-test-test21 Jump to first page
    96. 96. Pillar #8 “Word of mouth” marketing22 Jump to first page
    97. 97. How we work with you “A coach is someone who makes you do what you don’t want to do so you can be who you want to be.” Tom Landry, former Dallas Cowboys Coach23 Jump to first page
    98. 98. Marketing game plan 1. Customized marketing system24 Jump to first page
    99. 99. Marketing game plan 1. Customized marketing system 2. Customized marketing system and implementation24 Jump to first page
    100. 100. Marketing game plan 1. Customized marketing system 2. Customized marketing system and implementation 3. Fast start24 Jump to first page
    101. 101. Marketing game plan 1. Customized marketing system 2. Customized marketing system and implementation 3. Fast start Complimentary consultation to evaluate your ability to compete24 Jump to first page
    102. 102. Advertising A successful company’s Sales Staff marketing is systematized through multiple marketing pillars, leveraging & optimizing Relationship Marketing $ marketing assets, growing their business all 3 ways Strategic Alliance Marke ting1. UVP Optimize the Media2. Exponential marketing3. Relationship marketing - Community Relations Mar keting Optimize customer base4. Strategic alliance marketing “One to One” Marketing Asset Marketing5. Custom advertising - Web Word of Mouth Referral optimize the media6. Community relations marketing7. “One to one” direct marketing8. Word of mouth referral25 Jump to first page
    103. 103. U.V.P. A successful company’s marketing is systematized Exponential Marketing through multiple marketing pillars, leveraging & optimizing Relationship Marketing marketing assets, growing their business all 3 ways Strategic Alliance Marke ting1. U.V.P. Optimize the Media2. Exponential marketing3. Relationship marketing - Community Relations Mar keting Optimize customer base4. Strategic alliance marketing “One to One” Marketing Asset Marketing5. Custom advertising - Web optimize the media Word of Mouth Referral6. Community relations marketing 7. “One to one” direct marketing8. Word of mouth referral26 Jump to first page

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