Ad Age China Top 25 To Follow In China


Published on

Published in: Business
  • Be the first to comment

Ad Age China Top 25 To Follow In China

  1. 1. 25 China Experts You Should Follow on Twitter - AdAgeChina - Special Report 6/21/09 5:57 PM Want to get the most out of Advertising Age? Update your profile now! June 21, 2009 Welcome, William Lin [Log Out] Search Advertising Age Advanced Search More from Ad Age: Creativity Ad Age China Bookstore Jobs Manage Your E-mail Newsletters AD AGE CHINA News People & Players Special Report Spotlight FYI 3 MINUTE AD AGE VIDEO Stay on top of the news, sign up for our free Viewpoint LG PR Gimmick Is All Thumbs City Snapshot newsletters But a Big Win Fast Facts China Olympics E-mail License Print Comment RSS 2008 NEWS 25 China Experts You Latest News Agency News Should Follow on Twitter National Speed Texting Contest Draws 250,000 Entrants CMO Strategy DataCenter Their Tweets Provide a Colorful and Informative Digital Picture of Life and Consumer Behavior in Greater Global News China Hispanic Marketing by Normandy Madden Madison+Vine Published: June 03, 2009 MediaWorks TalentWorks This Week's Issue COLUMNS HONG KONG ( - Taking a cue from Jonah Bloom Ad Age's MediaWorks newsletter ("25 Media People Rance Crain You Should Follow on Twitter"), AdAgeChina offers a The Media Guy GARFIELD Teressa Iezzi list of 25 China experts you should follow on Twitter. Al Ries Cannes Doesn't Matter Anymore Lenore Skenazy Yes, we know the Chinese government has blocked ... and Neither Do the TV Ads It Guest Columnists Twitter ("China's Net Nanny Blocks Twitter"), but Celebrates, Believes Chaos Scenario many of these active Twitter users have found Author BLOGS & alternative ways to keep posting on the site and we PODS hope the service will resume its normal status soon. SPECIAL REPORT Adages (AdAgeChina update: As of June 9, 2009, Chinese web The International Advertising The Big Tent surfers report sites like Twitter, Flickr, Bing and Bob Garfield Festival at Cannes Hotmail have been unblocked. - Ed.) Campaign Trail DigitalNext GenNext We've also included a list of their recent tweets, all GoodWorks posted in English, to give you an idea of what they Power 150 write about. As a group, they provide a colorful and News About Advertising's Big Event Small Agency Diary informative picture of life and consumer behavior in in the South of France Songs For Soap Greater China. Top Work Video GLOBAL ISSUE Use the comments section to add the ones we missed Global Marketers -- and there are plenty more to choose from, given Conversations With Some of the Top the rapid growth of Twitter in China in the past year -- Page 1 of 7
  2. 2. 25 China Experts You Should Follow on Twitter - AdAgeChina - Special Report 6/21/09 5:57 PM Conversations With Some of the Top the rapid growth of Twitter in China in the past year -- Execs Who Oversee Worldwide Ad or send us a tweet at @AdAgeChina. Budgets THE WORK William Bao Bean, venture capitalist at Softbank focused on early stage tech, media, telco and Creativity Weekly Top 5: June consumer investments in Asia 15 Follow: @williambaobean Tweet: "Finishing up my model of the economics of the china music market for Music Matters Asia this week in hk, more upbeat outlook than years past" The Beatles Meet 'Rock Band,' VDJ Act Eclectic Method, Making Artist Sage Brennan, independent media and internet Olivier Otten Move With Your Mouse analyst and TEDx organizer in Shanghai and Other Work Follow: @sagebrennan Tweet: "US schoolkids finally getting on the hug DAVID KLEIN train, which Chinese kids have been riding for years." (differnt style hugs tho) Ad Age's Global History Shows We Have Little Fear of Failure And With a New Model Focused on Richard Burger, blogger and editor at the Chinese Licensing and Events, We're Ready newspaper Global Times Publish Into the Future Follow:@ThePekingDuck Tweet: "Frustrated with Chinese banks? Learn how to WEEKLY ONLINE POLL rob them: I love these lessons - brilliant." Do advertising awards shows still matter? Simon Cousins, CEO of the PR and strategic Vote & Comment communications agency Illuminant Partners in Beijing WHITE MARTIN LINDSTROM Follow: @illuminantceo PAPERS VIDEO REPORTS Tweet: "Taking an 'up' elevator at 12:10pm in China Winning Consumers feels like swimming against the world's biggest Luxury Furniture Goes Higher In China salmon migration." Fashion The Marketing and Media Opportunities in Recession Thomas Crampton, director of digital influence, How Commercial Asia-Pacific at Ogilvy & Mather in Hong Kong Ratings Changed the Follow: @ThomasCrampton $70 Billion TV Market Tweets: "Rahul Welde of Unilever thinks we are Report From the Milan Furniture Fair heading towards a world of more perpetual pitch, RESOURCES switching agency readily. #ame"; "Paul Heath of SPECIAL REPORT Jobs Ogilvy replies: holding a gun to agencies at every Women to Watch 2009 Ad Age Events meeting will not bring out the best work. #ame" Industry Events Oli D., Shanghai-based blogger BRANDED Follow: @djodcouk CONTENT Tweet: "Things I care about which are blocked here Marketing in China: Flickr, Hotmail, Twitter --- Things I don't Information care about:" Channels These are the 30 marketers, media Guides & Salutes sellers and agency executives to keep Ad Network + Paul Denlinger, ex-VP at Chinadotcom and founder your eye on today Exchange Guide of China Business Strategy, which advises internet 2009 Cable Guide startups SPECIAL REPORT Follow: @pdenlinger Entertainment A-List SERVICES Tweet: "Innovation works best serving its own Subscriptions domestic consumer market. Can you imagine Apple Media Kit HQ in China and selling to US market?" Help Center Page 2 of 7
  3. 3. 25 China Experts You Should Follow on Twitter - AdAgeChina - Special Report 6/21/09 5:57 PM Help Center List Rental David Feng, founder of Civitology, a network of mass Share & Save Our picks for the celebrities, RSS (What is transit-based China city sites marketers, brands and media RSS?) Follow: @DavidFeng properties setting the pace in Tweet: "The Chinese may clamor for democracy (a entertainment marketing Editorial Staff supposedly "American" good) but they watch Chris Rock (with profanity) day in, day out..." MOST READ MOST E- Browse Archive MAILED Andrew Galbraith, deputy editor, China Economic Download the Print Edition Review in Shanghai BRANDED CONTENT (Coverleaf/Texterity) Follow: @apgalbraith Tweet: "Friend in Zambia says latest rumour is Stay in front of the latest e- Chinese-funded poachers use Chinese-built roads to business data and trends poach elephants, ivory goes in diplomatic pouches" Jeremy Goldkorn, founder and editor In Chief of MORE in Beijing Follow: @goldkorn Tweet: "Xinhua: "World No Tobacco Day marked with BRANDED CONTENT gigantic cigarette" Kinda like marking Children's Day Intelligence for IT Vendors on with a giant condom" How Best to Market Your Goods Dan Harris, China law blogger Follow: @DanHarris Tweet: "New China Law Blog post: Sex, Mistresses, MORE Improper Payments & What They Mean For UR China Biz Litigation" BRANDED CONTENT Build a more effective search Lonnie Hodge, CEO at CFM, Asia Director at strategy Pitchengine, Educator and Social Median Follow: @lonniehodge Tweet: "They have cable in the hotel here: CNN?! HBO in China?! Mexican food?! #suzhou rocks..." MORE Kaiser Kuo, Beijing-based China tech watcher, consultant and guitarist in one of China's top heavy metal bands, Tang Dynasty Follow: @kaiserkuo Tweet: "OMG, new ambassador to China is a progressive rocker! Even declared a "Dream Theater Day" and plays keyboards! I'm so gonna jam with him." Ray Kwong, Asia market entry adviser in Beijing Follow: @raykwong Tweet: "Reading: "U.S. Will Pay $2.6 Million to Train Chinese Prostitutes."" Andy Lee, digital media and finance consultant in China Follow: @andylee Tweet: "china twitter space is just another case of over-competition, fragmented market shares, creating too many choices and no winners" Kevin Lee, magazine brand manager and integrated Page 3 of 7
  4. 4. 25 China Experts You Should Follow on Twitter - AdAgeChina - Special Report 6/21/09 5:57 PM Kevin Lee, magazine brand manager and integrated media strategist in Beijing Follow: @kevinkclee Tweet: "Reading: "Latest Report on Internet Development in China | Digital China Guide" (" Kristie Lu Stout, Hong Kong-based anchor/correspondent on CNN International Follow: @klustout Tweet: "Starbucks marks Duan Wu Jie in China with... frappuccino-flavored zong zi (rice dumplings). Wha? China Daily:" Ryan McLaughlin, writer and web designer in China Follow: @thehumanaught Tweets: "CNET Blog: 10,000 years of China tech -- celebrating Chinese invention"; "China tech pre-dates China culture - Oldest invention on the list is 9000 years ago, but sounds cooler ;-)" Will Moss, American spin doctor in Beijing Follow: @imagethief Tweet: "Halted at Zhongnanhai S. Gate. Taxi driver loudly burping up a truly lethal combination of raw garlic and Red Pagoda Mountain smokes." Jay Oatway, Hong Kong-based journalist covering tech news, culture, digital media, trends and social media Follow: @JayOatway Tweet: "10 Amazing Gadgets Not Yet Available in the US:" Philip Pan, Moscow bureau chief of the Washington Post, formerly based in Beijing, author of the book "Out of Mao's Shadow: The Struggle for the Soul of a New China" Follow: @panphil Tweet: "Independent Chinese law institute dares to break with Party line on Tibet in report. ICT will post in English." Adam Schokora, manager, digital, China at Edelman in Shanghai Follow: @ajschokora Tweet: "not including creatives, when you think of emerging/edgy youth culture groups (in China), who do u think of? Parkour runners, Cosplay kids" Dan Washburn, writer and founding editor of Shanghaiist Follow: @danwashburn Tweet: "Fuxing Lu near Yongfu Lu. Chinese gentleman seemingly going for Beatles mop top but Page 4 of 7
  5. 5. 25 China Experts You Should Follow on Twitter - AdAgeChina - Special Report 6/21/09 5:57 PM gentleman seemingly going for Beatles mop top but ending up looking more like Dorothy Hamill." Steven Weathers, TV host, video producer and founder of American English Circle in Shanghai Follow: @sdweathers Tweet: "Enjoying fried dumplings & listening2 Chinese businessmen next to me scheming how2 get- rich-quick by teaching Chinese to foreigners" David Wolf, communications strategist in Beijing Follow: @wolfgroupasia Tweet: "I love the Kaixin vs. Kaixin001 battle in China. Cases like this are the real tectonic forces that will form China's IP protection system." Return to the AdAgeChina home page here 1 Comment By normandym | HONG KONG June 7, 2009 02:23:49 am: Three good suggestions sent to @AdAgeChina from Linda Ying (@farewellcup). I've added a sample tweet from each. Matt McDougall, CEO of the SinoTech Group in Beijing Follow: @sinotechian Tweet: Reading: "P&G Opens Online Store On China's | Digital Marketing Inner Circle " ( "Aw," a blogger, web developer, flash designer and wordpress evangelist in Beijing Follow: @awflasher Tweet: Conan O' Brien says: YouTube, Twitter, and Facebook will merge into one super time wasting website called #YouTwitface. - In China, it won't Miss Xu, a product developer in Hong Kong Follow: @MissXu Tweet: China - where walking and driving become an hourly game of chicken Please send more additions, there are plenty of great people on Twitter in China. Also, here's a news update. Tweets from people in mainland China like @giordanobc in the past 24 hours report that Twitter is no longer blocked in China. Page 5 of 7
  6. 6. 25 China Experts You Should Follow on Twitter - AdAgeChina - Special Report 6/21/09 5:57 PM -Normandy Madden Permalink Comment: Post Comment Note: Comments submitted to are posted automatically and will include the user name with which you registered. Ad Age reserves the right to delete comments that are insulting or personal in nature. Comments may be used in the print edition at editorial discretion. Comments are restricted to 500 words or less. Share & Save (?) RSS Feed Save on Digg this Reddit Bookmarks LinkedIn Stay on top of the news and stay ahead of the game —sign up for e-mail newsletters now! MORE TWITTER RELATED CONTENT SPECIAL REPORT Twitter, Facebook Just How to Engage with 'Virtual Ballrooms' Chinese During the Twitter Is Not Recession Responsible for Iranian Chinese Learn to Get Rich Revolution Quick What Can You Trust? Let Recession Hasn't Curbed Twitter and Twine Help Hong Kong Spending You Decide Senior Citizens Offer Rich Fritz Henderson Emerges Potential for Advertisers Page 6 of 7
  7. 7. 25 China Experts You Should Follow on Twitter - AdAgeChina - Special Report 6/21/09 5:57 PM From Twitter Unscathed Facebook Trumps MySpace, Twitter Among NBA, Nascar Fans More... ›› MORE SPECIAL REPORT ARTICLES Search Advertising Age Advanced Search Advertising Age: Your Online Source for Marketing and Media News NEWS Latest News Agency News CMO Strategy DataCenter Digital Global News Hispanic Marketing Madison+Vine MediaWorks TalentWorks This Week's Issue Your Opinion COLUMNS Jonah Bloom Rance Crain The Media Guy Teressa Iezzi Al Ries Lenore Skenazy Guest Columnists WHITE PAPERS Winning Consumers In China The Marketing and Media Opportunities in Recession More... RESOURCES TalentWorks Ad Age Events Industry Events White Papers & Marketing Information 360 Multiplatform Media SERVICES Subscriptions Media Kit Help Center List Rental (What is RSS?) Archive Get the issue digitally (Texterity) More from Ad Age: Creativity Ad Age China Bookstore Jobs Manage Your E-mail Newsletters Copyright © 1992-2009 Crain Communications | Privacy Statement | Contact Us Page 7 of 7