REBRAND NATURE
sit down         shut upwe want to tell you a story
WHAT IS THE WILD?
BEHIND THE BRANDWHAT      We did a why, how, what          workshop with some keyHOW          stakeholders to discover wha...
HOW TO USE THE BRANDTHE WHY:THIS IS THE HEART OF YOUR BRAND. ITS YOUR VISION, YOUR MISSION, YOURREASON FOR BEING. USE IT E...
The why:LIFES BETTER OUTSIDE
The how:ADVENTURE EVERYWHERE   TRIBE EVERYONE   WILD EVERYTHING
The what:        GET LOST     GET A WILD CARDGET IN WITH THE OUTSIDERS
THE WILD: LIFES BETTER OUTSIDE    ADVENTURE                      TRIBE                    WILD   EVERYWHERE               ...
Challenge                            “How can we lead kids to nature?”We know taking that fi st step in natural places is ...
The Invitation1.   Find your tribe!2.   Find an elder…5.   Receive your tribe pack6.   Log your wilderness games
Campaign Plan                                 Build	                   Communicate                         Phase	 1       ...
MonitoringNo. of tribes signed up: total target 500 (breakdowns as above)No. of outsiders signed up: Minimum 50 target 100...
Partners/ OutsidersGruffalo creativeMumsnetCelebrity endorsement: Ant and Dec, Dick and Dom,CBBeebiesCamping and Caravan C...
'The Wild' - Brand Identity for Nature
'The Wild' - Brand Identity for Nature
'The Wild' - Brand Identity for Nature
'The Wild' - Brand Identity for Nature
'The Wild' - Brand Identity for Nature
'The Wild' - Brand Identity for Nature
'The Wild' - Brand Identity for Nature
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'The Wild' - Brand Identity for Nature

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'The Wild' - Brand Identity for Nature

  1. 1. REBRAND NATURE
  2. 2. sit down shut upwe want to tell you a story
  3. 3. WHAT IS THE WILD?
  4. 4. BEHIND THE BRANDWHAT We did a why, how, what workshop with some keyHOW stakeholders to discover what it about THE WILD thatWHY HOW makes people feel amazing.
  5. 5. HOW TO USE THE BRANDTHE WHY:THIS IS THE HEART OF YOUR BRAND. ITS YOUR VISION, YOUR MISSION, YOURREASON FOR BEING. USE IT EVERYWHERE.THE HOW:THESE ARE YOUR BRAND VALUES. USE THEM TO CREATE ANYTHING YOU WANT –CAMPAIGNS, MARKETING, INSTALLATIONS. STICK WITH THESE, AND YOUR BRANDWILL STICK TOGETHER THROUGH ANYTHING.THE WHAT:THE WILD HAS THE BEST PRODUCT IN THE WORLD. IT I S THE WORLD. ITS THE STAGE ANDTHE PROPS OF ANYTHING THATS NOT FROM OUR HANDS.
  6. 6. The why:LIFES BETTER OUTSIDE
  7. 7. The how:ADVENTURE EVERYWHERE TRIBE EVERYONE WILD EVERYTHING
  8. 8. The what: GET LOST GET A WILD CARDGET IN WITH THE OUTSIDERS
  9. 9. THE WILD: LIFES BETTER OUTSIDE ADVENTURE TRIBE WILD EVERYWHERE EVERYONE EVERYTHING Your adventure: Your friends: Youre wild: your rules your tribe youre unlimited -- -- – Make your mark Belong to bigger Let go. Exhaust -- -- yourselfGet more from the wild Share your battle scars -- Get lost. Find yourself. GET LOST: natural footstep that lead to THE WILD GET A WILD CARD: geo-caching rebrand GET IN WITH THE OUTSIDERS: partnerships
  10. 10. Challenge “How can we lead kids to nature?”We know taking that fi st step in natural places is the hardest. But once kids fi d the trail r n their journey and relationship with outdoor places is self-sustaining.This campaign aims to:- Help kids co-discover nature spaces- Unite kids through the joy of wild experiences- Channel kids energy into existing outdoor experiences and organisations
  11. 11. The Invitation1. Find your tribe!2. Find an elder…5. Receive your tribe pack6. Log your wilderness games
  12. 12. Campaign Plan  Build Communicate Phase 1 Phase 2 Phase 3 <---- Bulk order moss growffiti spray -- Stencils TIM Plant geocahes E Build website ---- Produce communications Recruit 50 outsider orgs for offers Massive Comms push: documentary, ad campigns etc. Celebrities Kids magazines Schools engagement Social media Sign-up 200 tribes   Get lost, Get Found Launch campaign Sign up 150 tribes Get a Wild Card Sign up 100 tribes Get in with the Outsiders Sign up 50 tribes
  13. 13. MonitoringNo. of tribes signed up: total target 500 (breakdowns as above)No. of outsiders signed up: Minimum 50 target 100Wilderness games: scores and status of tribes for wildernessexperiences. Eg. parkers to discoverersWebsite traffi , stats and social media: ? c
  14. 14. Partners/ OutsidersGruffalo creativeMumsnetCelebrity endorsement: Ant and Dec, Dick and Dom,CBBeebiesCamping and Caravan ClubLondon Wildlife TrustNational TrustOutward BoundCamley Street Park

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