Draft Brief for Playing Out / Good for Nothing Brief intro to ‘Playing Out’ – what are we about? http://playingout.net/ Our vision: Children across the UK are able to play out freely and safely on the streets where they live. We do this by • Communicating the importance of street play widely to influence cultural attitudes and behaviour • Being a source of experience-‐based, accessible/friendly, high quality guidance and advice . Currently, our work is centred on ‘rolling out’ a tested model of playing out sessions; short, afterschool road closures that follow a fairly formal procedure. There may be future models. • Embracing and communicating the necessity of Free Play (unstructured, semi-‐ or un-‐supervised, children just doing their own thing) • Building and modeling an attitude of neighbourliness . Sharing strategies for developing neighbour relationships, growing community. • Enabling and inspiring resident-led action • Building a (UK/worldwide) grassroots movement in support of children’s greater freedom to play out • Working with policy-‐makers in Transport, Health, Community, Young People and more to embed all of the above. Here are three areas of work that have been on our to do list forsome time. They are listed in order of priority. The Network: Aim: Rationalise existing online media and create new components for network communications to include: • Mailing list / subscribers network (we would ask all Facebook members and existing email contacts to join (approx. 500 to date)?) Streamline current ‘contact us’ page on website – take away form(?) and have Mailchimp and
network/Facebook sign-‐up instead, with simple email address (and phone) contact details. • Blog (ideally embedded within website) and syndicated to Facebook (group or page?), mailing list and twitter. Keep archival categories really simple. • Simple discussion Forum: Q. What are the implications of this re: moderators— what kind of time does this involve? (SECURITY is paramount, possible mapping system so that interested members can locate others in their area. If mapping poses security risk, then don’t do it). Simplicity is key here. Must be super easy to use and have explicit, easy to follow instructions. Map or other element to include local info by area (council and other contacts/policy etc.). Low maintenance would be ideal. Wiki-‐type, crowd sourced ethos? How do you maintain quality, reduce mis-‐information?) • Contact and Email Newsletter: design Mailchimp template that is in keeping with the website aesthetic and ‘branding’… Guidance Materials: Aim: to improve guidance materials and increase accessibility/ease of use for different learning types. Using the content of existing guidance manual and other materials, create alternative modes of access. • Guidance videos: Break manual into series of short instructive videos. Create shooting scripts/storyboard for these that have a personal, warm humour, include both direct address to camera and street-‐level scenarios. • Email guidance sequence: Break manual down into an email sequence that members can subscribe to and be ‘fed’ at correct intervals throughout their planning. • New general Playing Out leaflet: to include four simple steps? Needs more consideration and clarity of intent. (Aimed at potential organisers and/or general public?) • Email ongoing motivation series: For folks who are already doing TPSO but might need a little nudge from time to time? Content would need writing but mechanism could be created? (low priority)
• Email guidance /motivation sequence: “Easy and Effortless things” (low priority) The Shop (pop-up and online): Aim: To advance envisioning, planning, thinking and design towards a pop-‐up style shop and online shop. Feasibility? • Online shop: Simple, limited stock? To include books that align with the free play and neighbour/community building ethos, Road Closure Kit, simple, inexpensive but high quality street play (and street reclaiming?) related bits chalk, skipping rope, T-‐shirts. Other? • Pop-up Shop: Same as above only including, in-‐person advice line, refreshments? Talks, debates, participatory events, workshops, etc… on related themes, Gallery? General questions and considerations: Which Facebook link do we keep? Page or group or both? I think page, and the forum takes over for the group? (AF -‐ yes and that means we can push the ‘liking’ a bit more, so page becomes more of a public face/outlet) Aesthetic and language for all please keep simple and personal with very low-‐key branding. Maintain chalk-‐on-‐pavement aesthetic. Materials must not be slick or corporate! ‘Neighbourly’ tone is vital. Respect and gentle humour. Integrity, safety and child protection are big considerations. We cannot put information /materials out that has not been risk/benefit assessed and trialed personally by us.