Active NatureNature Mark is a strategy for increasing the timewe spend outdoors and in nature. Its purpose is tocreate opportunities for products and services toseparate themselves in the value they are deliver-ing. If they promote outdoor time, inquiry into livingthings, and wonderment of nature they can join Na-ture Mark.
Active NatureNature has been proven to make us healthier andserve as an excellent educator, companies who at-tain the Nature Mark and responsible for helping usget back to Nature.Companies that already have attained the mark are;Patagonia, National Geographic, Scouts, WoodlandTrust, Howies, Blue Peter...
A set of ‘Standards’For a product or service to display the Active NatureMark it must meet international Active Naturestandards. These standards are agreed through aprocess of research and consultation with keyparticipants in the Active Nature scheme, includingparents, kids, the NHS, HM the department ofEducation & academic institutions.
A set of StandardsActive in NatureEncouraging everyone to get outNon-prescriptive – Anything countsAimed at babies, toddlers and childrenMaking sure that the outdoors are part of your eve-ryday routine/life
Challenges...Challenges to the Nature Mark in qualification comefrom efforts that do not improve social and environ-mental well being.Examples include sport hunting, dune buggy racing,motorboats, and nature tourism.