WhatA strategy for increasing the time we spend outdoorsand in nature.Its purpose is to create opportunities for products andservices to separate themselves in the value they aredelivering. If they promote outdoor time, inquiry intoliving things, and wonderment of nature they can joinActive Nature.
Why»» Health and education»» Companies who attain the Active Nature mark are»» responsible for helping us get back to nature.»» Companies that already have attained the mark are;»» Patagonia, National Geographic, Scouts, Woodland Trust, Howies, Blue Peter...
A set of Standards»» Active in Nature»» Encouraging everyone to get out»» Non-prescriptive – Anything counts»» Aimed at babies, toddlers and children»» Making sure that the outdoors are part of your everyday routine/life
ChallengesEfforts that do not improve social and environmentalwell being.Examples include sport hunting, dune buggy racing,motorboats, and nature tourism.
a practical guide to spending quality time inthe outdoors
Business case»» A walk in a park can have the same level of benefits as medication. ‘Natural’ environments in urban settings can increase the likelihood of physical activity and play.»» Positive mental health is associated with enhanced psychosocial functioning, improved learning and academic achievement, increased participation in community life, reduced sickness absence, improved productivity...
Business case»» In England, prescribing of ADHD drugs to under-16s went up by 33% between 2005 and 2007.»» Mental illness is the single largest cost to the National Health Service (NHS) at £10.4 billion (10.8% of the NHS budget).