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Everyday natureNature is never far away – explore your surroundings,stop on the way to work or school to see and hearwhats...
Urban spade
WhatA strategy for increasing the time we spend outdoorsand in nature.Its purpose is to create opportunities for products ...
Why»» Health and education»» Companies who attain the Active Nature mark are»» responsible for helping us get back to natu...
A stamp of certification
A set of Standards»» Active in Nature»» Encouraging everyone to get out»» Non-prescriptive – Anything counts»» Aimed at ba...
ChallengesEfforts that do not improve social and environmentalwell being.Examples include sport hunting, dune buggy racing...
a practical guide to spending quality time inthe outdoors
»» Starter Pack: 0 yrs old»» Sensory Booster: 2-3 yrs old»» Adventure Booster: 4-5 yrs old»» Practice Booster: 7-8 yrs old
Starter Pack (0 yrs old)Parental GuidelinesFile/album and digital platform
Sensory Booster (2-3 yrs old)Parent / Child RelationshipSensory book/box - texture and sound
Adventure Booster (4-5 yrs)Childhood Adventures / Imaginary WorldsStorytelling toolkit - images and magic formulas
Practice Booster (7-8 yrs old)Growing Up / IndependenceGuide/sticker book to practical outdoor activities
On the web
Add moments online
Current offering
Business case»» A walk in a park can have the same level of benefits   as medication. ‘Natural’ environments in urban   se...
Business case»» In England, prescribing of ADHD drugs to under-16s   went up by 33% between 2005 and 2007.»» Mental illnes...
Active Nature and Out & About
Active Nature and Out & About
Active Nature and Out & About
Active Nature and Out & About
Active Nature and Out & About
Active Nature and Out & About
Active Nature and Out & About
Active Nature and Out & About
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Active Nature and Out & About

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Active Nature and Out & About

  1. 1. Everyday natureNature is never far away – explore your surroundings,stop on the way to work or school to see and hearwhats around you.
  2. 2. Urban spade
  3. 3. WhatA strategy for increasing the time we spend outdoorsand in nature.Its purpose is to create opportunities for products andservices to separate themselves in the value they aredelivering. If they promote outdoor time, inquiry intoliving things, and wonderment of nature they can joinActive Nature.
  4. 4. Why»» Health and education»» Companies who attain the Active Nature mark are»» responsible for helping us get back to nature.»» Companies that already have attained the mark are;»» Patagonia, National Geographic, Scouts, Woodland Trust, Howies, Blue Peter...
  5. 5. A stamp of certification
  6. 6. A set of Standards»» Active in Nature»» Encouraging everyone to get out»» Non-prescriptive – Anything counts»» Aimed at babies, toddlers and children»» Making sure that the outdoors are part of your everyday routine/life
  7. 7. ChallengesEfforts that do not improve social and environmentalwell being.Examples include sport hunting, dune buggy racing,motorboats, and nature tourism.
  8. 8. a practical guide to spending quality time inthe outdoors
  9. 9. »» Starter Pack: 0 yrs old»» Sensory Booster: 2-3 yrs old»» Adventure Booster: 4-5 yrs old»» Practice Booster: 7-8 yrs old
  10. 10. Starter Pack (0 yrs old)Parental GuidelinesFile/album and digital platform
  11. 11. Sensory Booster (2-3 yrs old)Parent / Child RelationshipSensory book/box - texture and sound
  12. 12. Adventure Booster (4-5 yrs)Childhood Adventures / Imaginary WorldsStorytelling toolkit - images and magic formulas
  13. 13. Practice Booster (7-8 yrs old)Growing Up / IndependenceGuide/sticker book to practical outdoor activities
  14. 14. On the web
  15. 15. Add moments online
  16. 16. Current offering
  17. 17. Business case»» A walk in a park can have the same level of benefits as medication. ‘Natural’ environments in urban settings can increase the likelihood of physical activity and play.»» Positive mental health is associated with enhanced psychosocial functioning, improved learning and academic achievement, increased participation in community life, reduced sickness absence, improved productivity...
  18. 18. Business case»» In England, prescribing of ADHD drugs to under-16s went up by 33% between 2005 and 2007.»» Mental illness is the single largest cost to the National Health Service (NHS) at £10.4 billion (10.8% of the NHS budget).

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