3 ways to attract targeted traffic to your website
Quite often you may have heard that if you wish to make a lot of money online, all you need to do is get a lot of traffic to your website. This advice may well be appropriate if you were running an ecommerce store like Amazon or Ebay.
But if youre managing a smaller website focused on one or two sub-topics of a bigger market, just getting more traffic will not help to boost sales from your website. Why?
A big mistake most marketers make is that they focus so much time and energy on getting traffic that most of the visitors that arrive at their web-site are not targeted. So what’s so bad about that?
This results in seeing large numbers of visitors coming to your site when you check the webstats, but noticing a high bounce rate at the same time. A high bounce rate simply means that a large portion of the people who pay a visit to your site leave within the first 3-30 seconds. Scarcely enough time to make a sale of any kind.
So how can you make sure that the people who visit your website are the right people to start with?
Here are three ways you can deal with the problem of untargeted traffic and increase your conversions.
The first way you can make sure the best prospects are coming to your website is through the use of keyword tools.
Keyword tools come in free and paid variations and are crucial to identifying what keywords the audience you are targeting are searching on. With the information these keyword tools present you can know what variety of content you need to generate and apply the use of these words within your articles.
The second way you can target your prospects is to visit forums and get to know the language of your market. This will allow you the ability to tailor your content in a way that is similar to the voice of your market. With this information you will be able to get a better grasp on the fears, hopes and motivations of the people in your target market.
The third way is through the implementation of search engine optimization. Search engine optimization or seo for short calls for intentionally creating your website in a manner that will catch the attention of the right visitors to your website from the search engines.
There are two common areas of seo that have to be employed in order to convert your website into a laser targeted traffic magnet.
One aspect is labeled on-page optimization and the other is known as off-page optimization. On page factors include the title of your website, keyword metatags and description of what your website is about. It also calls for strategically placing your main keyword and related keywords within your content.
An additional vital part of seo for bringing in targeted visitors to your website involves inserting the keyword you wish to rank for within your anchor text.
Off-page optimization involves generating backlinks from other reputable and related sites around the web back to yours. There are two ways to get these links to your website. One way is by using blackhat techniques and the other is known as whitehat seo.
Both approaches have their advantages and disadvantages but it is necessary to know that blackhat methods have the potential to cause problems down the road you may not want to deal with.
At this point it should be readily evident as to why just getting more traffic to your website in and of itself will not likely improve conversions and produce sales from your website.
Their is much more involved and if you are operating an affiliate website getting the right traffic to your site is essential to the maintenance and survival of your internet income.
Affiliate marketing is undoubtedly a very effective way to start making money on the internet but just like any other business it is going through changes on a constant basis.
Michael Rasmussen has created a brand new affiliate marketing software that is designed with the intention of giving affiliates the ability to generate greater profits from multi-billion dollar internet retail giants like Wal-mart, Amazon and Ebay to name a few.
If you would like to get more information regarding this software please take a moment to get more details from this Affiliate Cash Snipers review. Thank you for reading.