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Brand Experience Design

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Brand Experience Design erweitert unser Vorgehen um wichtige Aspekte und hilft uns, differenzierende, überraschende und konsistente Markenerlebnisse zu entwickeln

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Brand Experience Design

  1. 1. BXD Mark Burow Creative Director | Felix Widmaier HOK INSIGHTS & LEARNINGS
  2. 2. Nehmen wir einfach mal an...
  3. 3. Wir brauchen eine Weihnachtsaktion!
  4. 4. Werbeagentur: «Wir machen ein Mailing!» Wir brauchen eine Weihnachtsaktion!
  5. 5. Beratungsunternehmen: «Eine Sales-Aktion am POS!» Wir brauchen eine Weihnachtsaktion!
  6. 6. Digitalagentur: «QR-Codes mit Gewinnspiel aufs Etikett!» Wir brauchen eine Weihnachtsaktion!
  7. 7. Wir brauchen eine Weihnachtsaktion!
  8. 8. Wir brauchen eine Weihnachtsaktion!
  9. 9. User Brand Business Wir brauchen eine Weihnachtsaktion!
  10. 10. User Brand Business Wir brauchen eine Weihnachtsaktion! «Wie wärs mit einem Xmas-Sweatergenerator?»
  11. 11. Wie kommt man auf so eine Idee?
  12. 12. Wie schafft man es, sie so hochwertig umzusetzen?
  13. 13. Mit dem Blick fürs Ganze!
  14. 14. Brand Experience Design BXD
  15. 15. Alles bietet eine User Experience
  16. 16. Nur: eine User Experience schafft noch keine Einzigartigkeit.
  17. 17. Das Markenerlebnis Wie können wir mehr über die Bedürfnisse unserer Nutzer erfahren? Wie positionieren wir uns als Marke? Wie können wir den Produktnutzen optimieren? Wie differenziert sich unser Produkt vom Wettbewerb? Was macht unser Produkt unverwechselbar? Wie bauen wir eine dauerhafte Beziehung zu unseren Kunden auf? Wie glaubwürdig ist unser Versprechen? Wie können wir das beste Produkt entwickeln? Was muss unser Produkt alles können? Polder Sofa, Vitra Design 2005
  18. 18. Drei Thesen, warum die Marke den Unterschied macht:
  19. 19. Differenzierung: Alle Produkte sind gleich. Darum ist die Story der Marke entscheidend für den Unterschied.
  20. 20. Verführung: Alle User wollen das Gleiche. Wer nur den User fragt, kommt nicht auf unerwartete Lösungen, die User verführen.
  21. 21. Überraschung: Wir haben eigentlich schon alles, was wir brauchen. Nur wenn uns etwas beindruckt, auffällt, begeistert, fesselt und überrascht sind wir bereit zu kaufen, zu wechseln, es zu probieren.
  22. 22. Die Marke macht den Unterschied. ERKENNTNIS
  23. 23. Namics 13 Warum BXD? Brand Experience Design ist eine Betrachtungsweise und differenzierende, überraschende und konsistente Markenerlebnisse zu entwickeln Es soll das User Centered Design um eine wichtige Komponente erweitern Es macht Entscheidungen für bestimmte Konzepte, Designs, Strukturen argumentierbar! (Warum dieses oder jenes Prinzip?)
  24. 24. Zusammengefasst…
  25. 25. Namics 13 UNSER ANSATZ Brand Experience Design User-Perspektive Marken-Perspektive Business-Perspektive
  26. 26. HOW?
  27. 27. UNSER PROJEKT IM GESAMTKONTEXT BETRACHTEN Gesamterlebnis analysieren ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?? ? ? ?
  28. 28. 3 BRILLEN TRAGEN 3 Perspektiven aufs Projekt
  29. 29. BEGEGNUNGEN INSZENIEREN Mensch - Marke statt Mensch - Maschine
  30. 30. DIE W ELT MIT DEN AUGEN DER MARKE Brand Persona
  31. 31. 24.12.
  32. 32. DEN ABSENDER ERLEBBAR MACHEN Mission Statement
  33. 33. Namics 13 UNSER MANTRA Wir sind die direkteste Versicherung der Schweiz. Es gibt viele unnötige Dinge, die Versicherungen teurer, aber kein bisschen besser machen. Deshalb lassen wir alles Überflüssige weg, versprochen!
  34. 34. JEDER W EISS W AS ER ZU TUN HAT Klare Rollenteilung
  35. 35. Konzept & Design ? Analyse ! Strategie Realisation % Optimierung MACHT MARKEN ERFOLGREICH UND USER GLÜCKLICH Klarer Prozess Ziel: Das Projekt verstehen Stakeholder/Ziele Umfeld Business Marke Nutzer/Zielgruppen Ziel: Definition strategische Grundlagen Business Marke Nutzer/Zielgruppen Massnahmen Creative Brief Ziel: Entwicklung Konzept & Design Ideation Design Direction Detailed Design Ziel: Optimale Qualität sichern Dokumentation Produktion Schulung Launchplanung
  36. 36. KONZEPT & DESIGN Interdisziplinär Iterativ Ideation & Scribbling Creative Brief + Brainstorm + Scribbling Interne Präsentation & Iteration Abnahme Ideation Design Direction Prinzipien definieren: Kommunikation + Interaktion + Design Präsentation & Iteration Prototyping & Testing Abnahme Design Direction Detailed Design Details definieren Kommunikation + Interaktion + Design Präsentation & Iteration Prototyping & Testing Abnahme Detailed Design
  37. 37. FAZIT?
  38. 38. BXD kann unsere Projekte besser machen
  39. 39. BXD ist strategisch und argumentierbar
  40. 40. Der neue Protagonist: Der Absender
  41. 41. Reinschauen lohnt sich!Reinschauen lohnt sich!
  42. 42. Fragt Eure Branding Experten!

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