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"Fast Start to Building on AWS", Igor Ivaniuk

Fwdays
Fwdays

We will look into different stages of startup lifecycle from a technology point of view, and talk about how does AWS could support each of it. We’ll cover multiple scenarios and also discuss initial decisions that will help to deliver the MVPs quickly and not break the bank along the way. The session will be suitable both, for business- and tech- founders – so bring your co-founders with you. After the session we will have a time for free style Q&A.

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"Fast Start to Building on AWS", Igor Ivaniuk
What is AWS?
AWS provides a highly reliable, scalable, low-
cost infrastructure platform in the cloud that
powers millions of businesses in over 245
countries and territories around the world.
Benefits
• Low Cost
• Elasticity & Agility
• Open & Flexible
• Secure
• Global Reach
• Eco Sustainable
What is AWS?
"Fast Start to Building on AWS", Igor Ivaniuk
"Fast Start to Building on AWS", Igor Ivaniuk
AWS – Cloud for Builders

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"Fast Start to Building on AWS", Igor Ivaniuk

  • 3. AWS provides a highly reliable, scalable, low- cost infrastructure platform in the cloud that powers millions of businesses in over 245 countries and territories around the world. Benefits • Low Cost • Elasticity & Agility • Open & Flexible • Secure • Global Reach • Eco Sustainable What is AWS?
  • 6. AWS – Cloud for Builders
  • 9. What’s the most important for a new idea?
  • 11. Get an idea of the outcomes you want to accomplish Do light research to identify what patterns, services, and features are needed Manually deploy the required services to get a basic use case running AWS – Cloud for Builders You did it! Today Tomorrow
  • 13. Common startup use case • Custom landing pages to support marketing campaigns • Microsites for experiments and market research • Hosting a WordPress instance • Company profile website
  • 15. Variety of bundled choices and pricing
  • 19. Build and run production web applications at scale AWS App Runner No networks, server, pipelines, or orchestrators to manage Deploy directly from git repository or container registry Pay per second with granular request-based pricing
  • 20. Flexible application builds and deployments Source code repository Build container with existing tooling Push container image to ECR Development Teams Build application with App Runner Deploy application or Also supports the AWS Copilot CLI
  • 22. z Amazon Elastic Container Service (Amazon ECS) Amazon Elastic Container Service (Amazon ECS) is a fully managed container orchestration service that helps you easily deploy, manage, and scale containerized applications.. Amazon Elastic Kubernetes Service (Amazon EKS) Amazon Elastic Kubernetes Service (Amazon EKS) gives you the flexibility to start, run, and scale Kubernetes applications in the AWS cloud or on- premises. Orchestrator
  • 23. z Amazon Elastic Compute Cloud (Amazon EC2) Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides you with complete control of your computing resources and lets you run on Amazon’s proven computing environment. AWS Fargate AWS Fargate is a serverless compute engine for containers that removes the need to provision and manage servers, lets you specify and pay for resources per application, and improves security through application isolation by design. Hosting
  • 26. Amazon Simple Storage Service (Amazon S3) • Static websites and assets • Dynamic web applications • Handling file upload • Automated file processing • Worldwide file delivery at speed and scale
  • 27. Static websites and assets • Host static content such as HTML files, CSS, pictures, and other assets, including client-side scripts (such as JavaScript code) • Files are accessed via their URI • Works well to deploy JAMstack applications and any kind of pre-rendered assets
  • 31. Worldwide file delivery at speed and scale
  • 33. Features first Focus on events Stateless Data flow Use the services Avoid monolithic thinking Events are triggers that cause action The key to scaling effectively Make data decisions early on Don’t reinvent the wheel General approach to thinking serverlessly
  • 34. What are serverless services? Amazon DynamoDB Amazon API Gateway AWS Lambda AWS Step Functions Amazon S3 Amazon EventBridge Amazon Simple Notification Service (Amazon SNS) Amazon Simple Queue Service (Amazon SQS) Amazon Kinesis AWS IoT Core Amazon Elastic Transcoder
  • 35. Create a serverless application to support a customer review form submitted from a webpage Serverless Acrhitecture Example 1/ Amazon API Gateway AWS Lambda Amazon DynamoDB
  • 36. Create a serverless application to support a customer review form submitted from a webpage Serverless Acrhitecture Example 2/ Amazon API Gateway AWS Lambda Amazon DynamoDB AWS Lambda Amazon Translate
  • 37. Create a serverless application to support a customer review form submitted from a webpage Serverless Acrhitecture Example 3/ AWS Lambda Amazon S3
  • 38. Create a serverless application to support a customer review form submitted from a webpage Serverless Acrhitecture Example 4/ AWS Lambda Amazon SNS Amazon Comprehend
  • 39. Understanding how AWS Lambda fits in Attributes § Runs on demand § Supports many runtimes § Responds to events § Stateless § Automatically scales Best practices § Avoid lift-and-shift § One function per purpose § Keep functions small § Choose the right runtime for the job § Use functions for business logic and plumbing between services
  • 40. Easily building full stack mobile apps on AWS
  • 41. AWS Amplify The fastest way to develop mobile and web apps that scale
  • 42. AWS Amplify Libraries Analytics Track user sessions, custom user attributes and in-app metrics API HTTP requests using REST and GraphQL with support for real-time data Authentication Authentication APIs with prebuilt UI components for your app Data Store On-device persistent storage that automatically synchronizes data between you apps and the cloud. XR Work with augmented reality and virtual reality content in your apps PubSub Connect your app to message-oriented middleware on the cloud Notifications Push notifications with campaign analytics and targeting Predictions Add MI/ML capabilities to your app powered by cloud services Interactions Conversational bots powered by deep learning technologies Storage Manage user content securely in public, protected, and private storage.
  • 45. When to use AWS Amplify? Scenarios where AWS Amplify excel • I want to build innovative features in my mobile app powered by AWS services but I am not an expert in back-end services • I want a custom backend using pluggable and ready- to-use components • I want to modernize existing mobile apps with cloud features • I want to leverage ready-to-use solutions to reduce data transfer and hosting cost Scenarios where AWS Amplify may not be best fit • I want to build a mobile application that differs from Amplify’s opinionated approach • I have a dedicated and responsive back-end team to build API to support my data requirements for new features
  • 47. AI Services Startups can use pre-trained AWS AI Services to address common business use cases such as forecasting, image and video analysis, or personalized recommendations. ML Services Designed for every type of startup to develop high-quality models that automatically scale in production. ML Frameworks Choose from TensorFlow, PyTorch, Apache MXNet, and other popular frameworks to experiment with and customize ML algorithms.
  • 48. AWS AI & GenAI Services Amazon Rekognition Image and video analysis Amazon Personalize Customized user recommendations Amazon Bedrock Build and scale generative AI applications
  • 54. Amazon Personalize: ranked recommendations
  • 55. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. The easiest way to build and scale generative AI applications with foundation models (FMs) Amazon Bedrock Accelerate development of generative AI applications using FMs through an API, without managing infrastructure Choose FMs from Amazon, AI21 Labs, Anthropic, Cohere, Meta, and Stability AI to find the right FM for your use case Privately customize FMs using your organization’s data
  • 56. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Choice of foundation models Amazon Bedrock JURASSIC-2 Multilingual LLMs for text generation in Spanish, French, German, Portuguese, Italian, and Dutch CLAUDE 2 LLM for conversations, question answering, and workflow automation based on research into training honest and responsible AI systems Generation of unique, realistic, high-quality images, art, logos, and designs SDXL 1.0 Text summarization, generation, classification, open- ended Q&A, information extraction, embeddings and search AMAZON TITAN COMMAND Text generation model for business applications like summarization, copywriting, dialog, extraction, and question answering Pre-trained and fine-tuned LLMs for natural language tasks like question answering and reading comprehension LLAMA 2
  • 57. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build a data strategy to fuel your generative AI applications 58 Choices for integrating data including zero-ETL so you can easily connect to all your data Integrated End-to-end data governance capabilities Governed Comprehensive set of services for storing and querying structured unstructured and vector data Comprehensive
  • 58. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Keeping your data private and secure All data is encrypted at rest and PrivateLink support allows access to Bedrock APIs via customer's VPC endpoints Customized foundation models and the customer- specific data that trains them remain private None of the customer's data is used to train the underlying model
  • 60. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 61 What does cloud-enabled business value look like? We’ve seen a 45-50 percent reduction in the cost of infrastructure… With AWS, we are spending 80% of our time on software development instead of hardware troubleshooting… We can scale our delivery capacity up to 300 percent in just minutes… It’s been incredibly rewarding to contribute to environmental sustainability by recycling decommissioned assets and reducing our carbon footprint by powering down the data centers…
  • 61. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Where does cloud business value come from? I D C : N O N - T C O D R I V E R S C O N S T I T U T E O V E R 9 0 % O F E C O N O M I C B U S I N E S S V A L U E 62 5% 10% 29% 56% Distribution of economic benefits from moving to AWS IT infrastructure cost reductions Risk mitigation - user productivity IT staff productivity Business productivity The Business Value of Amazon Web Services, IDC Research, Inc., June 2022
  • 62. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Cost savings What is it? Infrastructure cost savings / avoidance from moving to the cloud Staff productivity What is it? Efficiency improvement by function on a task- by-task basis Operational resilience What is it? Benefit of improving SLAs and reducing unplanned outage Tactical impact Strategic impact The AWS Cloud Value Framework Sustainability What is it? Minimizing environmental impact of operations Business agility What is it? Deploying new features/ applications faster and reducing errors
  • 63. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Lost opportunity Infrastructure cost $ Time Large capital expenditure Opportunity cost Predicted demand Traditional hardware Actual demand AWS Key: AWS matches capacity and demand… 64
  • 64. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Avoiding Unplanned Downtime (including Security Breaches) Average cost of a data breach (IBM Security) $4.2M Range of cost of IT downtime/hr. (IT Intelligence Consulting) $140K- 540K Average revenue lost/hr. for an unplanned app. outage at large enterprises (IBM) $400K+ Average cost of IT downtime per minute (Gartner) $5,400 What’s the impact of downtime? (IT Director responses) • 53% said lost revenue • 47% said lost productivity • 41% said lost brand equity or trust Forrester 2019 Operational Resilience & Risk Avoidance with AWS
  • 65. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 66 Task Typical reduction Description Server budgeting and planning 90% There is no capital server budget or plan in the AWS cloud Server purchasing process 75% Instance purchasing requires minimal effort in comparison to server purchasing Long-term capacity planning 75% Capacity planning is simply a matter of initiating new instances based on thresholds and much of this can be automated Project budgeting and planning 75% Project budgeting and planning effort should be significantly reduced Prepare detailed implementation plans 75% Implementation plans will reduced since instance initiation is very straightforward Arrange repair for hardware in occasion of hardware failure 100% Not necessary with AWS Installing/upgrading/removing software 50% Simplify and automate OS patching/updating Role Assessed: Server Administrator Customer Example: Staff Productivity
  • 66. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 67 Simplify requirement design by leveraging built-in operational solutions (e.g., scaling, security) and hundreds of AWS and third-party services and solutions to deliver cloud-native products Increase the speed build and test through with continuous integration and delivery pipelines, and lower the cost of experimentation spinning up and by shutting down environments/services quickly Reduce maintenance cost and simplify operations with AWS providing IT infrastructure services, and AWS/third- party managed services options Cloud benefits Eliminate deployment “wait time” with automated application development and smaller deployment batches Traditional software delivery lifecycle and average % of time spent at each step * 22% 15% 23% 17% 12% Requirements & Analysis Design Build Integration & Test Deploy 11% Maintain * Meta Group / Gartner research Innovate faster while reducing failure costs
  • 67. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. You build it, you run it (Dr. Vogels) + you pay for it (me) Dr. Werner Vogels VP and CTO at Amazon.com Photo by Guido van Nispen/CC BY 2.0
  • 68. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Budgets Template Budgets 1-click templates are a simplified way to start using AWS Budgets, with a single page workflow 1 2
  • 69. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Budgets – Set Budget Amount Select the Period, the Renewal type and the budgeting method: Fixed, Planned or Auto-Adjusting
  • 70. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Budgets – Set Budget Scope Select All Services, or filter by specific AWS cost dimensions. Budget preview will update automatically
  • 71. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Budgets – Create Budget alerts You can configure alerts to notify when you’re reaching or about to reach the budget threshold. 1 2
  • 72. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Budgets – Overview Dashboard The AWS Budgets dashboard is your hub for creating, tracking, and inspecting your budgets.
  • 73. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Budgets – Notification Email Sample
  • 74. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Budgets – Budget Reports Budget Reports group relevant budgets together and deliver updates regularly via email. 1 2
  • 75. 76 AWS CTO Fellowship à The AWS CTO Fellowship is a community of over 4,000 and growing early-stage and venture- backed CTOs. The community is invite-only and designed to benefit all seed-stage startups, regardless of cloud preference, by providing with access to technical resources, guidance and networking.
  • 76. Thank you © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Igor Ivaniuk iivaniuk@amazon.com https://www.linkedin.com/in/igorivaniuk/ https://twitter.com/I_Ivaniuk